View
658
Download
1
Category
Tags:
Preview:
DESCRIPTION
The process of successfully launching an app and be noticed between the million other apps.
Citation preview
Jan Willem Alphenaar (1969)Eindhoven - The Netherlands
Public speaker, writer and blogger
My phone history
My tablet history
Content in this presentation
✓ Origin of apps
✓ Platforms and Apps
✓ Launch and promotion
✓ Tips!
Where it all started
Nerd since I was 11 years old
9
My first computer
10
Compu/ng used to be a nerd-‐thing
11
My first Internet Experience
The iPhone 1 had more computing power than NASA usedfor the Apollo Mission
Watching TV was a social activity
17
Hang out from outer space
Compu/ng is no longer a nerd hobby -‐ It’s a lifestyle
18
19
We all have the world in our pocket
20
21
Something special happened in 2007
This was what the world had been waiting for
First buyers became heroes
1 million sold the first weekend!
5 million sold in first weekend
Old heroes have died
Old heroes have died
A new hero was born
Apple VS AndroidApple Android
Apps 650.000 600.000
Smartphones 17% 68%
Tablets 68% 30% - groeiend
56% verwijdert apps die niet
gebruikt worden
So how to make sure you’re seen?
It’s split up in three fases
Before Launch
The Launch
After Launch
Before the launch✓ Describe your target audience
✓ Determine your definition of success
✓ Beta testers
✓ Promo video
✓ Press moment - media event
✓ Sneak preview for media and influencers
Target audience
✓ Solid definition - demographic en geographic
✓ Media analyses for audience
✓ Questionnaire on website(s)
What is success?
✓ How many downloads?
Beta testers
✓ Bloggers
✓ Online influencers
✓ Famous people, industry leaders, artists
Promo video
✓ Create an Buzz
✓ Create desire and need
✓ Engagement
✓ Build your audience
Images and screenshot
✓ Crystal and clear
Press
Pick your media
✓ Local
✓ National
✓ Global
Don’t forget the websites and bloggers!
Pick your moment
✓ Keep the calendar in mind for other events
✓ Good location, time and date
✓ What makes it interesting for the press to visit?
Sneak preview
✓ Give media and influencers a preview version just before the launch.
At the launch (party)
✓ Press, bloggers and influencers
✓ Official launch (choose an important person)
✓ Make it a party
✓ Use Google Hangout for live broadcasting
After the launch
✓ Keep in touch with press and media
✓ User Feedback
✓ Promote using social
Communicate results
✓ Successes
✓ Numbers of downloads
Use the users
✓ Testimonials on your site and in the app stores
✓ Listen to the feedback for future developments
Promote using Social
Most important is your Launch
And the road towards it And afterwards
Jan Willem Alphenaar (1969)Eindhoven - The Netherlands
Public speaker, writer and blogger
Recommended