MobileMonday Austria - mPayment - Nokia

Mobile Payment for the App Ecosystem

Mobile Monday, Vienna

martin.giesswein@nokia.com

Developers

Publishers

App Store

Agencies

Mobile Operators

Consumers

Brands

Money in the Ecosystem

Store Home Rate and Review

Downloading

Categories Account > My Stuff

Content Details

Local Promotion Support

• Operator Billing

• In-App Purchase

• In-App Advertising

• In-App Analytics

Key Factors for Cash!

Operator Billing: • Nokia: ~90 operator billing in 27 countries• Android: 2 operator billing in 2 countries• Apple: no operator billing anywhere

• 2 out of 3 people choose mobile operator billing when offered*

• Operator billing can generate 13 times more purchases compared to credit card only*

Key Factors for Cash!

Nokia serves 1.3 billion customers

More than 200 million Symbian devices are in use today

Ovi has more than 135 million users in over 190 countries

Mobile billing supported by 91 operators in 27 markets

Is Nokia relevant?

Nokia N8Nokia C6

Nokia C7Nokia E7

The New Symbian^3 Portfolio

This is the new Symbian^3

More personal than ever

Symbian^3 brings fast and enjoyable UI with less taps

Visual multitasking

Thank you