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1
HEORLD Business Data GmbH
Mobile Monday Presentation - Mobile APPS
2
HEROLD Business Data
Yellow Pages directory for the Austrian market
Around 380 Employees
Total Revenue 2009: € 85 Mio.
Customers 2009: 74.000
Business Data from over 330.000 companies and 4,1 mio. people phone numbers
Directories for print, online, mobile, CD
Local search & lead generating company
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Why is HEROLD doing mobile Apps and mobile optimised sites/ services?
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Key benefits from Apps for Herold
Mobile Apps can offer fully automated location based
- advertising - information presentation - navigationwithout asking the user for geographic
information
Mobile Devices are always on and ready to search!
Herold is “in the pocket” from thousands of users – “every time” and “every where”
5
HEROLD Lead Generation Strategy
Offer Yellow Pages data in every situation and for every target group
- Many mobile apps users are 16-45 years old
Generate added value for YP/ WP Users
Increase visibility and reach of Austrian Company Information and our customers
Large download and usage potential of apps!
Print CD Online
Mobile
Mobile Apps
Company Information &
HEROLD Advertisers
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Growing Market and Opportunities
14% of the Austrians use mobile internet with their phone in 2009 (Source: Integral – AIM 2009)
Usage of mobile internet for searching will increase 42% yearly (Source: The Kelsey Group – 2009)
Mobile Apps offer a lot of new possibilities like:
-) localisation via GPS-) “Push”- functionalities-) …….
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HEROLD mobile Services
iPhone AppHEROLD mobile
Blackberry/ Nokia AppHEROLD mobile
Browser HEROLD.mobi
Easy access with Iconinstalled at every
4th iPhone in A
For every mobile with webbrowser
71.000 User
Easy access with Iconsearch directly on map
May 2010 230.000 Visits
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HEROLD mobile for iPhone
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HEROLD App Distribution
HEROLD mobile for iPhone- App Store- Link on www.herold.mobi, when
accessed with iPhone / iPod touch
Promotion!
Most downloaded Free App in Austria in October 09
Icon for App-Category „Referenz“
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Herold iPhone App Installations
Over 71.000 Downloads from October 09 – March 10producing over 100.000 Sessions per month
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HEROLD App Distribution
HEROLD mobile Java App for Nokia, Blackberry,…
- Link at www.herold.mobi, when accessed with supported device
- Nokia Ovi Store- Blackberry App World- Operator App Stores
Over 100 supported devices
Launch May10
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Success criteria's for App Distribution
Mobile Website herold.mobi – Teaser on startpage
Device detection at mobile Website
Forward from herold.at to herold.mobi for mobile devices
Popular Brand
Promotion
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HEROLD promotes mobile
Ads in newspapers Online Banners Taxis with „HEROLD
mobile“ ad Billboard Herold mobile Info site
(mobile.herold.at)
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Herold conclusions – App distribution
Guide the user to the App download sites!
Promote the App as much as you can!
Generate added value for the user!
15
Herold iPhone App – Success factors
YP / WP Content „every time“ and “every where” available
Maps and Route integration
Easy Local Search thru GPS positioning
Auto completion for search keywords
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Value for Herold Customers
1 Call = 1 Lead
1st listing in the result list is called 5 times more often than the 2nd placed listing
Over 200 companies called more than 10x per month
Over 55.000 calls generated from mobile monthly
Customer can be found easily via map and route function
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Information
http://mobile.herold.at
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THANK YOU FOR
YOUR ATTANTION