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SEOFor individuals and businesses
Aaron Eden Twitter: @aaronedenhttp://about.me/aaroneden
Agenda
• How to optimize search ranking• Building and leveraging groups• Driving Traffic• Building an email list• Connecting with investors, sponsors, etc
Why LinkedIn?
Largest business networking site
Decision makers
Upper income levels
Different mindset
More connections
Optimizing Your Profile Demo
Leveraging Groups
You need a targeted database
Create a topic related group
Very niche specific
Grow Your Group
Add your friends
Invitations
Promote on other social networks
Send to existing customers
Set a goal
Driving Traffic
Connect your blog
Share blog articles
Webinars
Group message
100% deliverability
Save $150-$200 month
Build an Email List
Promote Webinars
Send new members to opt-in page
Export connections from LinkedIn
More connections!
Connecting With Decision Makers
Get Introduced to 2nd level
Create commonalities in 2 sentences
Who you’re connected to
Business connection (similar industry or company)
Location or interests
Get your foot in the door
“I’d love to hear about your success”
Homework
Apply SEO techniques to your profile
Connect your profile to your blog
Create or join a group
Build the group or contribute
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