Outright Presents at Under the Radar

Helping small businesses thrive in a connected world

steven@outright.com

27M Small Businesses in the US

Fortune 1000

6M employer businesses

21M solo entrepreneursAm I making money? What can I do to spend more time with family?Am I in trouble with the IRS?

Outright Focus

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Small Business Possibility vs Reality

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Digital Data Paper Persistent

Story of “Victory Garden of Tomorrow”

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Outright is Joe’s “Business Brain”

Before … Spreadsheets, Paper

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During … Five Minutes to Delight

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“How Am I Doing” Dashboard

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Staying Organized for Taxes

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After … Happy Joe

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Outright is Uniquely Positioned to Win

• Small-business centric customer experience

• Efficient, scalable customer acquisition

• Creating value from big data

• Effective revenue model

• Right team for the opportunity

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Top Rated, Most Used eBay Seller App

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100,000+ Customers Adding Growing Amounts of Rich Transaction Data

Tra

nsac

tions

In

Out

right

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Effective Revenue Model

Free Tier … how am I doing?

Paid Tier … taxes, long-term trends

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Indirect revenue Subscription

The Right Team

• Investors: Shasta, First Round Capital, Sequoia

• Steven Aldrich, CEO

• Kevin Reeth, Product Management & Co-founder

• Ben Curren, CTO & Co-Founder

• Laurel Lee, Product Management

• Ryan Thompson, Business Development

• Laura Messerschmitt, Marketing

• Christie Strasia, Customer Care

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Looking for Accelerants

• What we want: – Data and distribution

• What we can do for you: – Provide your customers with a great on-line accounting

and tax service … using your data to improve the customer experience

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