Social Media Content Curation

Social Media Content Curation Brown Bag

March 28, 2012

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Introductions

Abby NafzigerAmeriCorps VISTA@abbynaf

Your NameYour OrganizationWhat are you hoping to learn today?

Roadmap

Curation: Finding good contentCreation: Ideas for better engagementDiscussion and Questions

Content Curation

“The organizing, filtering and ‘making sense’ of information on the web and sharing the very

best with your network” – Beth KanterPhoto CreditPhoto Credit

Content Curation: Why is it helpful?

Allows your nonprofit to:• Become a source of valued information in

your community• Build relationships• Serve as professional development for staff

Seek, Sense, Share

Photo Credit

Seeking: Finding Interesting Content

Google Reader

Twitter Lists

Seeking: Finding Relevant Content

News Sites

Sensing: Content Curators

“A human-powered discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are.”

Sensing: Connect content to goals

Here at NPower:• Drive the adoption of technology solutions

within the nonprofit sector• Establish thought-leadership in the nonprofit

technology field• Share resources and educational opportunities

with local nonprofit organizations and their staff

Sensing: Know Your Audience

What are your community’s interests?NPower example:• Nonprofit technology• Social media• Mobile technology• Nonprofit communications• Trends in philanthropy

Sharing: Add Value

1. Commentary

2. Why read?

3. Personal Touch

Questions?

Photo Credit

Content Creation: Ideas for better engagement

Photo Credit

Facebook: Tips for better Content

1. Share personalized information about your nonprofit

Facebook: Tips for better content

2. Encourage staff members to post about events

Facebook: Tips for better Content

3. Incite feedback and use photos

Twitter: Tips for better Content

1. Connect Content to Social Trends

Twitter: Tips for better Content

2. Post breaking news

Comments or Questions

Photo CreditAnything you want to add?

Thank You

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw