In today’s competitive content scenario, content curation isn’t just a neat option. It is an important part of engaging your audience on the social media front while also reaping other important benefits.

But randomly curating content and following a strategy for it are completely different things, yielding results that are worlds apart. A Google search on “curate content” will result in varying advice on curating content for different purposes.

If you haven’t benefited from curation yet and are not sure how to begin - don’t worry - because that is exactly why two companies passionate about content and social media, DrumUp and Pole Position Marketing, have come together to create this step-by-step guide that can help you get started.

The Ultimate Guide to Content Curation

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Social Media Today and the Case for Content Curation

Note: If you are already familiar with the basics of content curation, you could skip to the 'Curate Engaging Content' section.

We don’t have to tell you how ingrained social media is in our society. Chances are, you found this ebook through social media. It’s how we keep in touch. It’s what we do when we are waiting in line or at the doctor. It’s our entertainment. It’s how we get news and information.

In order for brands to succeed in this environment, social media must also be ingrained in everything they do, from marketing to customer service. But it’s not as easy setting up profiles on the most popular social networks and shouting “Buy From Me.”

Social media success depends on the development of a clear strategy. This ebook will explain why content curation needs to be a part of that strategy and how to effectively apply it to your social media marketing mix.

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The Current Social Media ScenarioThe growth of social media has really been quite impressive.

With statistics like that, you can see why it’s so important for brands to have a strong social media presence. But those statistics also reveal another truth: The social media landscape is CROWDED. Consider, for example, the fact that there are 500 million tweets sent on Twitter each day. That means 6,000 tweets are going out per second!

So as it becomes increasingly important for brands to engage with their audiences on social media, it will also become increasingly difficult for those brands to stand out. In order to do so, they must post consistently with content that is of extreme value.

The value is key because, in addition to the glut of constant posts, social networks are also making it more difficult for companies to get organic reach. They are constantly tweaking algorithms in an attempt to deliver more of what they believe their audience wants…and to drive businesses to their advertising platforms.

In the past decade, the use of social networking sites has increased 10-fold, with 65% of adults participating in them. For the 18-29 year-old-age group, that percentage jumps to 90%.

Source: PewResearchCentre

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