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Blythe CampbellThe Secrets of Invisibility:
How to be a Great Ghostwriter
without Losing Your Voice
the Secret of
INVISIBILITY
the Secret of
HOW TO BE A GREAT GHOSTWRITER
INVISIBILITY
the Secret of
HOW TO BE A GREAT GHOSTWRITERWITHOUT LOSING YOUR VOICE
INVISIBILITY
the Secret of
HOW TO BE A GREAT GHOSTWRITERWITHOUT LOSING YOUR VOICE
INVISIBILITY
Blythe Campbell
Peggy Noonan, speechwriter for Reagan
Carolyn Keene... or Mildred Wirt Benson?
ARTICLES
ARTICLESOPINION COLUMNS
ARTICLESOPINION COLUMNSLETTERS TO THE EDITOR
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONY
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
MEMOIRSARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
MEMOIRSTEXTBOOKS
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
MEMOIRSTEXTBOOKSEMAIL + MEMOS
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
MEMOIRSTEXTBOOKSEMAIL + MEMOSLETTERS
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
MEMOIRSTEXTBOOKSEMAIL + MEMOSLETTERSWHITE PAPERS
ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS
PREPARE YOURSELF:
Topic Client Time
PREPARE YOURSELF:
Topic Client Time
PREPARE YOURSELF:
Topic Client Time
PREPARE YOURSELF:
Topic Client Time
CAPTURING YOUR CLIENT’S VOICE
CAPTURING YOUR CLIENT’S VOICE
X?
CAPTURING YOUR CLIENT’S VOICE
X? X!
CAPTURING YOUR CLIENT’S VOICE
X? X.X!
WHAT DO YOU WANT PEOPLE TO DOWHEN THEY READ THIS?
HOW DO YOU WANT PEOPLE TO FEELWHEN THEY READ THIS?
TAKING NOTES
ASK FOR EMAILS.
ASK FOR EMAILS.LOOK FOR COMMON PHRASES.
ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.
ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.
ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.LOOK AT SENTENCE LENGTH.
ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.LOOK AT SENTENCE LENGTH.WHAT’S THE POINT OF VIEW?
“big oil companies”
“current majority party”
“prudent business principles”
“optimum cost management”
“capital spending cutbacks”
LISTEN TO THEM IN A NATURAL SETTING.
a Meeting
LISTEN TO THEM IN A NATURAL SETTING.
a Meeting the Phone
LISTEN TO THEM IN A NATURAL SETTING.
LISTEN TO THEM IN A NATURAL SETTING.
a Meeting the Phone a Social Setting
REVISE.
REVISE.( leave plenty of time to )
FOR SPEECHES:
FOR WRITTEN MATERIAL:
THE UPSIDES
THE DOWNSIDES
“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide what you do and do not write, do and do not see.
“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide what you do and do not write, do and do not see.
Or you can take whatever talent you have and be a writer.
“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide what you do and do not write, do and do not see.
Or you can take whatever talent you have and be a writer.
You have to decide.’’
IS GHOSTWRITING ETHICAL?
