Business Idea

Team

Business Model Game checklist www.businessmodelgame.com

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1 Unmet Needs 8

2

Market3

Replacement 4

Direction 5

Customer Segment

7

Differentiation 6

Value Proposition 9

Offering10

Job To Be Done11

Buzz Maker 12

Booster13

14

Key Process 15

Key Resource 17

Cost Structure18

Revenue Stream16

Supporter

-What is the product/service idea that needs to be commercialized?

(present in one sentence)

- What is the minimum human resource needed to commercialize this product/service?

- What role does each team member play?

- Do these different roles complement each other? Are the role selections optimal for making

the product/service marketable?

1)Market Positioning

-What is the first target market segment?

-Who are the first target customers that we must acquire at launching and what are

they like?

2)Market Sizing

- What is the projected market size of this target market segment?

- Is this projected market size sizeable enough to attract external Strategic/Financial Investors?

- If not, how should we should change our market positioning? (Do we need to pivot to an

entirely new product/service?)

- Is there a similar product/service delivered in an identical manner to our target market

segment at the moment?

- Does this product/service currently have the dominant market share?

- If a similar product/service does not exist in the current market, is their an alternative

product/service which could substitute for the needs targeted by our product/service?

- Does this alternative product/service currently have the dominant market share?

- Considering the points made in the Replacement section, what unique traits differentiate your

product/service from the existing one? Is it a Settler,a Tweaker, or a Pioneer?

1) Demographic Factors

- How can we describe our target customers with demographically?

(age,gender,location,income)

2) Psychographic Factors

- How can we describe our target customers psychographically?

(List customer's non-demographic traits like personality, values, attitudes, opinions,

interests, lifestyle)

- Considering the points made in the Direction section, what strategy is going to differentiate our

product/service from our competitors?

- What are the inconveniences, pain points, and problems in ourtarget customer's

experience with the existing alternative product/service? What are the customer’s

vague needs and yearnings?

- Why will the target customers use our product/service? Is there a clear need or

reason for them to do so? What is that reason?

- What can our product/service offer to eliminate the customer's discomfort, pain, and problems?

- Can these solutions only be offered by our product/service alone?

-What are the top-priority tasks at the current stage in order to realize the product/service’s

offering? (technology attainment, business partnership, distribution network set-up, HR..)

- Is there a stimulus factor for the product/service to be spread among target customers

by word of mouth? Does our product/service or our team have a unique or interesting

characteristic which helps it attract media coverage?

- Are their sufficient mechanisms in place to attain out initial target customer base?

(What affordable and efficient marketing strategies are there that our team could carry

out before commercialization of the product/service?)

- To help our product/service establish itself in the market, which stakeholders should

we foster give

- What kind of data, information, and transactions are transferred between these

relationships?

- What are the key input resources needed to successfully commercialize and

disseminate our product? (consider all three types of resources: human, market,

and technology)

- What is the level of cost involved in supplying the key inputresources?

- Considering the points made in the Key Process section below, Who are the persons, institutions, and organizations that could have a direct or indirect influence on the success of our product/service in the market?