A PRESENTATION ON

WAFERS & KITKAT

THE UNIVERSITY OF BURDWAN

DEPARTMENT OF BUSINESS ADMINISTRATION

MBA

Presented By

Presented to-Prof.Debmalya Dutta

RAJORSI PANJA (05)ANKUR KHANDAWAL( )KAZI MONJUR KADAR(27)SUMONTO MAJI( )

comment on segments chosen by these brands Cadbury and nestle and suggest their segmentation and positioning strategies based on the consumer behavior parameters like life cycle and life style.

suggest appropriate marketing strategies increase from promotioning these brands to appropriate segments in tune with both urban and rural consumers.

Contents of the PRESENTATION

Wafers

Parent Company Parle

Category Wafers

Sector Food Products

Tagline/ SloganParle Wafers khaane ka match jitnane ka

USP Tasty waters for the youth with huge number of flavors

Parle Wafers Biscuit

Parle Wafers chocolate

Kitkat

Parent Company Nestle

Category Chocolate

Sector Food Products

Tagline/ Slogan Have a break have a Kitkat ;Good Food Good Life

USP Chocolate covered wafer

Argentina:”Change the day start within”Germany: “Give yourself a break”United state: “The smart choice”India:”good food good life”

Kit Kat has been positioned as a chocolate bar to have as a relaxation tool.

segmentation and positioning strategies based on the consumer behavior parameters like life cycle and life style.

Wafers(STP) Segment People who want to have between meal

snacks

Target Group Youth of Lower, middle income

Positioning Strategy Wafers for young superstitious people

Segment People looking to have a  chocolate which is high in quality and moderately priced

Target Group All age groups Lower, middle and upper class people

Positioning A chocolate to be had whenever one takes a break

Kitkat(STP)

Wafers Marketing strategy:.▷Good distribution and availability▷ Available in flavors▷ Cheaper when compared to lays

Competitors: ▷Pepsi Lays ▷Bingo ▷Haldirams ▷Kurkure ▷ Diamond Wafers ▷ Local wafers

KitkatMarketing strategy:

Competitors: ▷ Cadbury Perk

▷ Nestle uses the most suitable language for advertising in different countries.▷ Financial, marketing and sales strategies are formulated by gauging the  Periodic research carried out to judge market trends. ▷ Excellent advertising and visibility▷ Good product distribution and availability

Nestle Marketing strategy in india and forign

1.Leverage successful brand Parle2.Advertise more3.Launch Unique Flavors different from the normal four.

Business Opportunity of wafers

1.Untapped rural markets2.Better product packaging and preservation3.Leverage Nestle's successful brand

If the above companies are able to achive the above opportunites the both of the company will run successfully in future.

Business Opportunity of Kitkat

CONCLUSION

Thanks for your patient hearing

THANK YOU