CHAIWALLA VS COFFEA COFFEE

CHAIWALLA & CO NAZRUL HAKIM PUTRA

JOHOR BHARU 2012FIRST OUTLET IN KUALA LUMPUR!!!

(THE CURVE)

YEAR 2013

THE NAME CHAIWALLA COMES FROM

CHAI WALLATEA BOY

NAZRUL HAKIM PUTRA

TRAVELS AROUND THE WORLD

2011 JAPAN EARTHQUAKE

EMERGENCY HOUSES MADE FROM CONTAINERS

INSPIRATION

• http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=3ldgck14ApnwxM&tbnid=m7sKKN3i7BqhaM:&ved=0CAgQjRw&url=http%3A%2F%2Fwww.lynne-enroute.com%2F2011%2F11%2F08%2Fchatime-pioneer-mandaluyong-city-philippines%2F&ei=jHPcUr_BBcumrQevsIHwBA&psig=AFQjCNFEee8pFVj9OIWhWgRQ_xtBVL10AQ&ust=1390265612197893

According to the manager, Chaiwalla was inspired by Chatime installments As well

WHAT MAKES CHAIWALLA DIFFERENT?

WHAT MAKES CHAIWALLA SO DIFFERENT AMONG THE REST?

The interior, cabinets and chairs are all made by pine wood

The ceiling is decorated using chipped wood, to give it aMore vintage look.

Pine wood, because its cheaper, softer and easier on the eyes

THE CAFÉ IS MADE FROM A RECYCLED CONTAINER

SPECIALITY

THE CAFÉ HAS A TWO STORY COMPARTMENT, VIA A BUILT IN LADDER, THE UPPER COMPARTMENT IS CURRENTLY IN RENOVATION

All the ingredients and spices are grown locally at Johor and transported on a regular basis, to the container

THE CAFÉ’S MAIN FOCUS IS TO CREATE AN EXCEPTIONALLY GOOD TEA, RATHER

THAN focusing on only COFFEE

ALL THE UTENSILS AND MATERIALS IN THE CONTAINER ARE PROVIDED BY THE OWNER HIMSELF

Mainly because it’s a young business

Customers of chaiwalla can choose a wide variety of beverage base of tea, milk tea, coffee or fresh milk, add flavors (caramel, winter melon, vanilla & more) & fillings (including basil seeds & nata de coco), plus select a sweetness level according to their liking.

PRICINGS

THE DRINKS AT CHAIWALLA ARE FAIRLY CHEAP, WE ORDERED AN ICE CREAM CHOCOLATE BROWNIE AND A VIATNAMESE COFFEE, WHICH ONLY COST RM 7 FOR THE COFFEE AND 5 FOR THE BROWNIE. ALL DRINKS AND PASTRY ITEMS ARE PRICED FAIRLY BETWEEN RM 5 TO RM 10.

CHALLENGES

TRANSPORTING THE CONTAINER, FROM JOHOR, AND ITS INSTALLMENT at the curve

GETTING LICENSE FROM MBPJ

WEIGHT LIMITATION IN THE AREA OF INSTALLATION

ACCEPTANCE OF THE COMMUNITY, AND EXPOSING THE BRAND NAME

COMPETITORS

A Starbucks branch is located right in front of the chaiwalla installment, although it is technically a competitor for their brand, they think of it as a crowd-bringer or as a mean for coffee lovers to find their existence

Produce a well known internationally famous coffee and tea brand

FUTU

RE P

LAN

S

EXTEND THEIR BRANCH THROUGHOUT THE KLANG VALLEY

COFFEA COFFEE

Malaysian outlets of coffea coffee area are at Bangsar, SS15 Subang Jaya, Sunway Pyramid & The Curve

ARCHITECTURE

Interior decoration of the shop is tastefully done and quite luxe – textured walls, quaint beautifully crafted furniture and so forth. Pine wood furnishings and bricks are used for decoration, with a lot of ceiling lights. There’s even a small alfresco area for those who want to satisfy their nicotine addiction with some coffee.

- Mr. Timothy is the Founder of Coffea Coffee- It was started by 2 Malaysians who were a DJ and a

businessman, had a love for coffee and travelled all the way to korea due to their knowledge of Mr. Timothy

- There are more than 60 outlets in South Korea, 4 outlets in malaysia, first one opened in dec 2012

BACKGROUND

The coffee beans and ingredients are all imported from South Korea.

The countries such as Kenya, Mala, Costa Rica & Brazil also provides the import coffee beans originated from the South Korea.

COFFEE AND SUPPLIES

There are two different beans to choose from.

“Maestro” for those who like strong full-bodied blend, or “Madonna” for those who prefer it aromatic with slight acidity. You can also find a selection of cakes, scones, bagel, sandwich, and other light foods.

PRICINGS

Drinks and coffee are priced at below RM 10 to RM 13, and cakes and pastry items at around RM 10-12

The Obstacles

‘Coffea Coffee’ faces the big competitors in Malaysia, mainly international brands who have their outlets locally.

For example, one of their branch at ‘The Curve’ faces several Coffee Shops around the area. Thus, this increases the competition among them to be the best.

Each of the competitors are producing healthy coffee with the quality ingredients.

The own specialties give the best in the market among the other competitors.

STRATEGY

‘Coffea Coffee’ ensure s the quality of their coffee drink production consistently to be the best among others.

The Machines used for the coffee making are also wisely chosen and all of them are imported in order to make sure the quality standard is maintain at the best.

Advertisement

‘Coffea Coffee’ promote through Internet, Medias, Newspapers and more.

The Brand is already well known amongst the coffee lovers all over the world.

FUTURE PLAN

THE MAIN GOAL IS TO EXPAND THEIR OUTLETS IN 2014 AND MAKE THEIR BRAND STAND OUT AMONG OTHER COMPETITORS

CHAIWALLA COFFEA COFFEE

BACKGROUNDAnd INSPIRATION

Inspiration from emergency container houses, by owner who was a former seafarer

Two coffee lovers from Malaysia who travelled to Korea in hopes of making their coffee-shop dream a reality

ORIGIN JOHOR, on December 25th 2013 SOUTH KOREA. Malaysian first outlet opened in December 2012

SUPPLIERS ALL coffee, furniture's and materials are transported from Johor

Coffee beans and machines are imported from Korea

AMBIANCE A very ‘vintage’ , new and relaxing feel A more professional coffee-shop mood, more lightings and settings

ARCHITECTURE Real cargo container, Pine wood furnishings, interior floors, chipped wood ceiling

textured walls, quaint beautifully crafted furniture

ANALYSIS

CHAIWALLA COFFEA COFFEE

COMPETITION “Competitors are not seen as rivals since we are a baby company” - manager

Starbucks, coffee bean

FUTURE PLANS Expand their outlets in klang valley Maintain their reputation among international competitors

PRICINGS Drinks are priced below RM 8 and cakes and pastry food items around RM 5 - 7

Drinks are priced at below RM 10 to RM 13, and cakes at around RM 10-12

OPENING HOURS 9:00 am to 10:00 pm 7 :00am to 3:00 pm

CHAIWALLA comes off as a more Ideal coffee shop for this Instagram age,

Chaiwalla & Co is Klang Valley's first "container cafe” - an eye-catching

construct of converted cargo containers, plopped into The Curve & unwrapped for the betterment of local coffee. The food

is cheap and extremely delicious. Although coffea coffeu has the

advantage of more service hours, chaiwalla seems more fitting to spend the evening enjoying a warm cup of

coffee.

CONCLUSION

REFERENCE

TAJUL. (2014) Interviewed by DANAR JOVIAN at the curve, Selangor on 12th January 2014

Sean (december 27, 2013). eat drink kl. [ONLINE] Available at: http://eatdrinkkl.blogspot.com/2013/12/chaiwalla-co-container-cafe-curve.html. [Last Accessed 15 august 2014].