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Finding your Tinderella By: Zoe Baron
Why Tinder is successful and a comparison with
other online da6ng services Image by of other days (Flickr)
Is Tinder considered da6ng?
“Tinder isn’t “really dating”, precisely because “real dating” is associated with expectations of commitment and a long-term relationship”
-Eli Epstein Image from Angel Ganev (Flickr)
Human Connection
The central concept of dating relies on
Image from Daniela Hartmann (Flickr)
Access the opportunity through social media to form a connection with a person they would likely otherwise never meet
Image from Josep Tomas (Flickr)
People are turning to social media technologies to increase their chances of finding a mate.
Image from Marian Kamp (Flickr)
“Tinder solves the problem of helping you get acquainted with new people you want to know.” -Sean Rad Image from Miroslav Petrasko (Flickr)
The Average Tinder User Checks the App
11 times a day for 7 minutes at a
time -Nick Summers
Image from Ian Higgins (Flickr)
Both men and women only
swipe right 30% of the time
-Ann Freidman
Swiping
Image from John St John (Flickr)
Uses the GPS on smartphone to locate people in your area
Proximity
Image by Great Beyond (Flickr)
Have been more than 100 marriage proposals among
Tinder-matched couples
-Justin Mateen (cofounder of Tinder) Image from Quinn Dombrowski (Flickr)
Associated as “playing
tinder”
Become a game that is • Fun • Exciting • Socially acceptable
Image from Jeremy Jaune (Flickr)
Successful among “the hypersocial millennials” with
smartphones Image from Matt Wilkinson (Flickr)
Smartphone Accessibility
Ideal for busy individuals with stressful jobs
Due to the speedy and convenient nature of the app
Image from Fredrik Alpstedt (Flickr)
Better than other dating sites
Can only receive messages from people you’re interested in
Image from misspixels (Flickr)
“ Tinder replicates real world interactions as we make instantaneous judgments about the people we meet”
-Karley Sciortino
Image by Joe Bower (Flickr)
“Like the monster in Alien, Tinder may
be a perfectly evolved organism, a predator for your
attention built on the DNA of its
social networking predecessors.”
-Nick Summers
Image from Fr Lawrence Lew O.P. (Flickr)
Eliminates any angst and
excitement that generally
associates with a real-life encounter
Image from Sergey Sus (Flickr)
All of us with different end goals
Image from Liam (Flickr)
“Even online dating veterans crave the serendipity of meeting a partner “organically,” without the comparison-shopping pressure to
determine whether he or she is soul-mate material.”- Ann Friedman
Image from Jeffy Can (Flickr)
THE SUCCESS OF TINDER
References
• Does Tinder Transform Da6ng culture? John Lisi. h@p://[email protected]/column/176062-‐does-‐6nder-‐transform-‐da6ng-‐culture/ . Accessed May 21, 2014
• Da6ng App Tinder Catches Fire. Nick Summers. h@p://www.businessweek.com/ar6cles/2013-‐09-‐05/da6ng-‐app-‐6nder-‐catches-‐fire. Accessed May 21, 2014
• How Tinder Solved Online Da6ng For Women. Ann Friedman. h@p://nymag.com/thecut/2013/10/how-‐6nder-‐solved-‐online-‐da6ng-‐for-‐women.html . Accesed May 21, 2014
• #Love: I’m Single, Therefore I Tinder.Jordan Crook. h@p://techcrunch.com/2014/04/20/love-‐im-‐single-‐therefore-‐i-‐6nder/ .Accessed May 21, 2014
• Photos accessed from Flickr from Crea6ve Commons Licensing
