From Selling Technology to Selling Value (2008)

Embed Size (px)


"From Selling Technology to Selling Value" presented at the Marcus Evans "Marketing Trilogy Summit" in Monte-Carlo, October 2008.

Text of From Selling Technology to Selling Value (2008)

  • 1.From selling technology to selling valueMarc Jadoul Market Development Director, IP Transformation Center Monte-Carlo, 12 October 2008

2. Agenda. Change. Innovation. Value. 3. Agenda. Change. Innovation. Value. 4. Agenda. Change. Innovation. Value. 5. It is not the strongest of the species that survive, nor the most intelligent, but the onemost responsive to change. Charles Darwin (1809-1882) founder of modern evolution theory 6. Frankly, I didn't expect to be so precise. Gordon Moore Intel co-founder and author of Moores law 7. Moores law has been ruling the IT industry for the past 40 years.transistors10,000,000,000Dual Core Itanium 21,000,000,000 Itanium 2 Itanium Pentium 4 100,000,000Pentium III Pentium II10,000,000 Pentium 4861,000,000386286100,0008086 8080 10,000 800840041,00019701975 1980 19851990 19952000 2005 2010 Source: Intel 8. Satisfying the need for speed. GPONspeed1~10 GbpsVDSL2 100 Mbps>200 Mbps ADSL2+ ADSL224 Mbps LTE 12 Mbps25~100 MbpsHSDPA+10 MbpsHSDPA+ 42 MbpsADSLHSDPA 28 Mbps 1.2 Mbps14 Mbps 1 Mbps ADSL 256 Kbps R99 Analog348 Kbps 56 KbpsAnalog28.8 KbpsGPRS53.6 Kbps