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Transform
Gerry McGovern
@gerrymcgovern
Stormkast, Bergen
February 16, 2017
57%
33%
10%
Not Working Not Sure Working Source: Edelman 2017!
SYSTEM WORKING?!
2017 Edelman Trust Barometer • For the first time in 17 years, people’s
trust declined in every kind of institution we asked about
• Public trust in media at all time low • Trust in CEOs plummets and hits all-
time low • Global implosion of trust
NOTANONYMOUS LIKESLINKS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1975 1990 2000 2015
IntangibleAssets
PhysicalAssets
Source: HBR!
CompanyMarketValue
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
2003 2005 2007 2009 2011 2013
CustomerValue
BrandValue
EnterpriseValue
Source: HBR!
DecliningValueofBrands
9 © Customer Carewords Ltd. customercarewords.com
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
2000 2005 2010 2017
TRUST SHIFT From Me & My Brands to Me & My Networks
Me & My Networks
Me & My Brands
Source: Pew, Edelman, Gallup, Eurobarometer!
ORG
“People really like it and so they tell other people about it."
Steward Butterfield, Slack Founder
SimonCross(@sicross)
"OrteliusWorldMap1570"byAbrahamOrtelius-TheLibraryofCongress.
1570: In 28 years, 28 editions of the atlas
were published
Google Maps: In 28 minutes, 28 changes
100 ms 1 sec 3 secs
Digital Response Times
2000 1 WEEK
2010 2 DAYS
2017 1 HOUR
eCommerce Delivery Times
31 © Customer Carewords Ltd. customercarewords.com 3
http://gerrymcgovern.com/books/transform-rebels-guide-digital-transformation
32 © Customer Carewords Ltd. customercarewords.com
+353 87 238 6136
@gerrymcgovern
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