HOW RIGHT SALES SOFTWARE ACCELERATES YOUR CUSTOMER ACQUISITION? - KAPTURE CRM

Under most circumstances, sales always mean negotiating with a given set of

ongoing issues and challenges. For this, you need to constantly understand

underlying situation and acquire live updates. This helps you form the right

business perspective.

In this situation, the right sales software allows you to make the right decisions

through acquiring and processing right inputs.

In-turn, this help you accelerate your customer acquisition.

With right sales software, you can prevent your sales performances hitting a

plateau and keep acquiring right kinds of customers.

Why Sales Challenges are Tough to Scale

In a practical scenario, businesses always handle a combination of hard-to-tackle

challenges. As these challenges are based-on overall processes, they could easily

become tough to understand and interpret on a daily-basis.

In-order to tackle this challenge, you should be able to clear articulate these

challenges. Based-on history, here we are pointing to the most frequent sales

situations.

1. Rarely, do businesses follow the exact sales trends in consecutive months.

2. Most of the sales strategies need constant changes and periodic upheavals.

3. Sales operations require up-to-date managerial oversight.

4. Sales needs to be tied to marketing campaigns

5. Organizations should have optimized Sales Processes

6. Sales organizations needs to manage employee turnovers and attritions

As these factors aren’t co-related on their surface, businesses should have a

precisely calibrated tool for managing these multiple aspects. Further, this could

be used to accentuate and improve your existing sales processes.

Sales Trends and Volumes are constantly Changing

For most businesses, sales during two consecutive months are never exactly the

same. They are constantly changing due to evolving customer preferences and

existing market situations.

Or in other words, these could be understood by tracking multiple market

variables. With understanding and following multiple aspects, you could

determine each of these factors. Further, you can understand the impact of

combined factors.

This allows you to take decisions that may potentially change your business

output.

For example, here we take leads as the primary factor to track and evaluate.

In most situations, sales output of the coming month is strongly tied with lead or

inquiries acquired this month.

For example, if you have acquired a high volume of leads this month, you can

expect a consequent spike in sales volume in the coming month.

These incoming leads could be duly changed by appealing to specific interests

and customer preferences.

In this situation, following the right parameter enables you to predict upcoming

sales trends and increase in concerned revenue.

This includes search volume, user interests, follow-up calls, lead status or even

particular lead parameters. By combining multiple factors, you can increase the

accuracy of your reports.

Improving Employee Evaluation Parameters

For most industries, Sales employees follow a gradual incrementing curve of

performance. This could be attributed to acquiring a better technological

understanding and assimilating new contacts. For this, sales employees are

required to continue in a particular job for extended periods of time.

But according hbr.org, only 25% to 30% of sales employees leave the organization

on any particular year. By employing right performance evaluation and attribution,

you could potentially retain the most productive employees.

For example, consider the image below.

Here, each prospect gets streamlined through attaching it to a single employee.

This leads to accurate performance recognition and efficient lead management

based on individual sales.

This enables you to recognize and appreciate right talents to pave way for

substantial future improvements.

Monitor and Manage on-going Sales Situations

In modern businesses, no two sales situations are exactly similar or could be

directly superimposed. This prevents outsourced scripts or automated solution.

Most of the times, each and every sales situation requires close monitoring and

evaluation depending on current sales situation. This requires you to realize and

navigate tough sales situations.

Right sales software lets you manage ongoing operations and increase the speed

of decision making. With a mobile enabled ticket management and approval

system, you could also directly keep lines of communication open and accessible.

For example, you can instantly access any particular team or sales employee. This

allows you to streamline and manage contacts for particular customer contacts.

Streamline Marketing Campaigns to Sales Operations

Today sales outputs are interminably linked to marketing operations.

Customers are most likely to respond to businesses that reach-out the earliest.

With streamlining marketing and sales, you could accelerate acquiring new

prospects and managing existing customers.

This increases your speed of response concerned with each particular contact.

Manage Referrals and Affiliates

Almost all business needs a concurrent circle for managing affiliates and referral

circle. This also involves appreciating customers who provide valuable referrals

and managing new ranking list of affiliate customers.

With a sales CRM automated channel attribution, your each referral source gets

attributed to a quality score. This enables you to appreciate the right revenue

channels and lead sources. With this, you can manage referral and affiliate

campaign that could lead to more resourceful outputs.

Optimizing Sales Processes and Activities

In most organizations, sales processes tend to gradually get set into well-defined

and optimal processes. Most of the times, this isn’t the most effective way of

managing sales.

With right process, you can identify and eliminate redundant steps to increase

process efficiency. With decreasing number of steps, you can also provide each

customer with easiest solution.

With enabling sales software, you can iterate your sales activities to create the

most efficient way of managing daily businesses.

Right sales software can help you make right decisions and drive your daily

process in an easy and straight-forward way. Learn more with us @ +91-

7899887755 or sales@kapturecrm.com!