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This presentation was part of a webinar I gave as part of Mediabistro’s Social Media 101 interactive workshop on how to get started with social media. The session, entitled "How To Use LinkedIn to Build Your Network," went over the basic of using the the platform for building a professional and personal network. Full session details: LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that is rich with keywords and will serve your business and professional goals.Check out the Social Media 101 agenda here: http://www.mediabistro.com/socialmedia101/program.asp
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How To Use LinkedIn to Build
Your Network
withErica SwallowTech Journalist
Erica Swallow@ericaswallow
ericaswallow.com
About LinkedIn• Launched in May 2003
• World’s largest professional network• 150+ million members in over 200
countries and territories
• Your digital resume• High ranking in search results• 4 billion people searches in 2011• Networking, job search
The LinkedIn Profile
Fill Out the Basics
• Should reflect your current situation• Job history• Education• Recent photo• Contact information• Headline• Summary paragraph
Add Connections• Email contacts, colleagues, classmates,
suggestions• Always personalize the message
Join Groups• Types of groups
• Topical interest areas• social media marketing, ballroom dancing
• College alumni association• NYU Alumni
• Professional associations• Direct Marketing Association
• Company employee group• Bloomingdale’s Alumni
• Discussions & polls• Job boards• Email digest
The Basics of Group Pages
Follow Group Influencers
• See weekly influencers
• Learn about each individual
• Follow him to stay up-to-date on important group discussions
Group Member Overviews
Ask for Recommendations• Focus on quality, not quantity• Approach individuals separately and/or in person
• Don’t send out mass messages• Add a personal touch• Explain the importance of his/her
recommendation• Give recommendations!
Use Value-Added Applications
• A few of my favorites• SlideShare Presentations• WordPress• Tweets• My Travel
Try the Polls Application• Market research
• Distributed to your contacts and the LinkedIn community
• Share your poll on Twitter and Facebook• Embed the poll on your website or blog
Be an Expert: LinkedIn Answers
• LinkedIn’s Q&A platform• Gain expertise points in specific topics
• All topics have experts
Follow Company Pages• Learn about a company’s job openings• Connect with employees
Find News on LinkedIn Today
Filter Your Connections
Questions?
Erica Swallow@ericaswallow
ericaswallow.com
