Embed Size (px)
DESCRIPTION
Understanding social media is an important component to tapping into the hidden job market. This presentation focuses on assisting business professionals as well as job seekers understand the power of networking with LinkedIn and the first steps to establishing a solid online profile.
Citation preview
Using LinkedIn to Expand Your Professional Network
Tina Romano-Allen 2014
2
• Getting Started With LinkedIn• Using LinkedIn’s Features• Growing Your Network• Demonstrating Your Knowledge• Showing Off Expertise
3
Who uses LinkedIn?
4
• LinkedIn is a PROFESSIONAL social network
• More than 100 million users
• Seen as an online version of your resume, but it’s actually so much more than that
• LinkedIn can help you grow your network, expand your knowledge, and promote your best work!
LinkedIn at a Glance
5
Your LinkedIn Page is So Much More than a Resume!
6
The Photo• Choose something professional• For a company profile, choose your logo or a photo of your team
The Summary• Make it explain why someone would want to do business with you or your
company• Your elevator pitch• Read it out loud - would you stop and take a closer look?
Experience & Skills• Explain what you've done as well as what you CAN do
Interests, Groups & Associations• Showcase where you're active
Recommendations/Skills & Experience• Testimonials to your service, expertise, and skills - can build credibility
Be sure your profile is at least 80% complete before going “public” http://www.linkedin.com/in/christinajwebb/
http://www.linkedin.com/in/loriemilano http://www.linkedin.com/in/grwhitaker
Build a Better Profile
7
Obtain (and give) Good Recommendations
Ideally you want to have 1-2 solid, professional, and current recommendations for each major job experience. HOW:
• Go to photo icon top right of page
• Privacy and Settings• Manage Your
Recommendations• Ask for Recommendations• Personalize request!
8
Asking to connect is like sharing a business card.
Growing Your Network
9
Building your network from the beginning: 1. Start out by connecting with
people you know2. Search feature3. Let LinkedIn open your email
address book and select who you want to connect with
Growing Your Network
10
Start with your email, but it is NOT recommended to send a LinkedIn invite to all your personal email connections.
Regularly check LinkedIn’s
“recommended connections” Leverage your Contacts – find mutual
contacts – Request an Introduction. Check on target companies Review related
associations/organizations or related memberships
Establish ConnectionsStarting point: 50
• Network• Add Connections
• Network• Contacts• Click on a contact • Connect with one of
their contacts!
11
The Power of your Network
• 1st connections• 2nd connections• Groups
12
Leverage your connections through Introductions
• Access your 1st connections – Network – Contacts
• Look at their connections – click on the person(s) you are interested in connecting with
• Click on “Get Introduced”
13
Seek out current employees, clients, friends, and professional connections
Develop your network by asking for introductions Join groups and communities Use your LinkedIn URL on your resume
Introduce contacts to one another Update your Profile regularly! React on the successes of your contacts Start and have conversations with those in your industry,
including prospects and leads!
Growing Your Network: Best Practices
14
Join Groups
. Go to Interests, Groups
. Search for Groups by functional area or interest
. Consider “Groups You May Like”
15
Search For People
• Type name in search box at top
• Can use Advanced Search to further define
16
Search for Target Companies and do your Research!
Use Search Bar Tool
17
Follow Companies that Interest You
18
Go to Interests, then Influencers
Keep up on current news in your field
19
Questions?
20
Tri-C serves more than 60,000 students in more than 140 certificate and degree programs each year.
More than 500,000 residents attend Tri-C-sponsored cultural and community programs each year.
More than 10,000 community members are reached
through Tri-C’s youth and early college programs each year.
For every $1 invested in Tri-C by Cuyahoga County residents, the College provides $10 in economic benefit to the county.
Top 10 Facts You Never Knew about Tri-C
21
More than 85% of Tri-C graduates continue to work and live in our region.
In 2012, more than 1,000 local companies hired
Tri-C students or contracted with Tri-C to train their workers.
For the fifth consecutive year, GI Jobs Magazine has named Tri-C a “Military Friendly School.”
In the past four years, Tri-C has awarded more than 10,000 degrees and certificates.
Top 10 Facts You Never Knew about Tri-C
22
About half of all Tri-C graduates go on to earn degrees at other institutions. More than 41,000 students have transferred successfully to other institutions in the past five years.
Cuyahoga Community College was recognized in 2012 as one of the 10 best training organizations in North America by trainingindustry.com.
Top 10 Facts You Never Knew about Tri-C
