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WORKSHOP LINKEDIN
Successful Strategies
Jorge LascasAmsterdam
25 September 2010
www.jorgelascas.com
Jorge LascasEmail & : [email protected]
jorgelascas
http://pt.linkedin.com/in/jorgelascas
http://www.facebook.com/jorge.lascas
• http://www.youtube.com/user/jorgelascas1
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Part 1Linkedin historyProfileGroupsEventsAdvanced Search
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Linkedin history
Launched May 2003
75+ million members
2.000.000 members in the Netherlands
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Why are you on linkedin?
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Personal ProfileProfessional HeadlinePositions (present and past)Education and trainingRecommendationsWebsitesSummarySpecialties
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Personal ProfileProfessional Headline
Position vs ResultsPosition: What I do and where?Results: What results do I deliver? Why do I
make a difference?
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Personal ProfilePositions (present and past)
My positionsThe companiesTimeframeExtended descriptions with keywords
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Personal Profile
Education and TrainingUniversity / Secondary schoolTimeframeContentTraining
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Personal Profile
RecommendationsRecommend colleaguesAsk for recommendations
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Personal ProfileWebsites
Name + URLSpace for 3Personal website, company, blog, facebook,
others…
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Personal Profile
SummaryPersonal messageBased on your strategic goalsWhat you have been doing, orFocus on achieved goalsWell written text, not topics
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Personal ProfileSpecialties
Main professional specialtiesWhat you do well, and you want to doHere you can use topics
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Personal ProfileLanguages
In witch languages do you want to have you profile?
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Personal ProfileSettings
My Profile SettingsMy Profile PhotoPublic ProfileMember Feed Visibility
Email NotificationsContact SettingsReceiving MessagesInvitation FilteringPartner InMails
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Personal ProfileSettings
GroupsGroup Invitation Filtering
Privacy SettingsConnections BrowseProfile ViewsViewing Profile PhotosProfile and Status Updates
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Personal ProfileSummary
Full contentAll toolsKeywordsBenchmarkingPrivacy
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The Groups
Identify, join, participateDiscussions, news, jobsCreate your own groupsWelcome messagePromote, incentive, controlGroup announcementsShare groups
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The Events
SearchAttendCreateShare
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Search
Simple vs advancedFiltersResultsPremium account =
more search results
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Linkedin Outlook Toolbar
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Account types
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1st Break
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2nd Part
Setting goalsPositioning and segmentationPlanning strategiesBehaviour to avoidBehaviour to followTime management
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Setting Goals
Company promotionCareer improvementJob huntingNetworkingOthers?
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Positioning and Segmentation
Positioning: What do I want to be known for? How do I stand out in a crowd?
Segmentation: My target? Who do I need in my network in order to achieve my goals?
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Planning Strategies
Connecting by industry sectorConnecting to classmatesConnecting to group membersSending group invitationsSending group announcementsParticipating in discussions
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What is success for you?
Gaining knowledgeEnhancing credibilityFinding a job or a candidateMeeting and reconnecting
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Behaviour to avoid
Be careful with invitations. IDK limits!Avoid out of context discussions and
comments (blackballed)Sending more than one
announcement per weekOnly reacting
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Behaviour to follow
Share information and knowledgeAsk for and forward introductionsReply to all requests and messagesBe active and dynamic
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CAP approach
Content
Awareness
Passion (Participate)
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The art of communication
Push vs Pull
You Post. They read. Some react
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Time managementHave a linkedin agendaDefine the daily or weekly time you
want to investWrite down all the tasksMake a monthly scheduleAct, measure, adapt
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FINAL SUMMARYComplete profile, information rich,
with keywordsSet goalsPlan StrategiesChoose tools mixSchedule and manage time
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EXTRA: Integration strategy
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Thank YOU!
Wish you all a lot of success!
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