Linkedin 101

The Social Network for Business

Inbound vs Outbound

• New• Pull• Permission• Time

• Traditional• Push• Interruptive• $$$

Inbound marketing is a marketing strategy that focuses on getting

found by customers.

Outbound Marketing

• Traditional Media• TV• Radio• Print• Telemarketing• Trade Shows• Direct Mail• Email

Inbound Marketing

• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters

Why Facebook?

Why Twitter?

Why Linkedin?

• Over 80 million users

• Average household income $107,000

• Over 50% represent senior level management

• 2nd and 3rd degree connections grows your network exponentially

• Easy drip campaigning for sales professionals

Live Demonstration

Go to Linkedin.com

QUESTIONS?