© 2009 Autodesk

AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER

© 2009 Autodesk

© 2009 Autodesk

Social Media Marketing Manager• Execute Marketing Goals and Objectives through Social Media • Internal Social Media Advocacy and Awareness

Social Media at Autodesk• Product Support: Lower Cost per Support Case• Product Design: Explain ‘Why’ & Invite Feedback• Customers: Self Support

Vision: Social Media are the premier tools in the Autodesk marketing mixStrategy: Develop programs that extend marketing objectives and position

Autodesk AEC within modern channels of customer influence Objectives:

• Building Information Modeling Awareness• Cross Sell our Portfolio of Products• Global Consistency of Message• Develop Customer Advocates

© 2009 Autodesk

Blogger Day• 12 Most Influential Non-Autodesk Bloggers • Advanced Overview of Upcoming Release• Exclusive access to Product Team• Invited to Blog Immediately

The Opportunity• Develop Customer Advocates• Detect Confusions Prior to Launch• Present a Balanced View of Release• Raise Release Awareness• Incent Blogger Activity

Details• Influential = Subscribers * Posts Per Week• Medium: Adobe Connect• Timing: 3 Days Prior to Launch• Non-Disclosure: FULL Disclosure• Metrics: Number of Downloads, Web

Sentiment, Blogger Activity, Feedback