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Research methodology aviation industry

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  • A STUDY ON AVIATION INDUSTRY OF INDIA Annapurna Juhi Gupta Lalit Kumar Anirudh T. Venkat Chinna Srinivas
  • FLOW OF THE PRESENTATION Introduction Market Share SWOT analysis PEST analysis Porters five forces Business Diversification Consolidations Mergers and Acquisitions Technology Intensity Marketing Initiatives Future Outlooks Comparison Findings & Conclusion
  • INTRODUCTION Indian Aviation Industry has been one of the fastest-growing aviation industries in the world. It showed an impressive growth of 19 percent while considering 2008 global financial slowdown Less than 2 percent of Indias 1.27 billion population travels by air, which shows massive potential for growth As India is becoming a major destination, international travel has been rising which effect on commercial aviation in India These problems include high rise in ATF prices, increase in inflation rate, shortage in skill labour, entry of low air fare carriers and intense competition among the players.
  • MARKET SHARE Airline Jet Airways Market share (%) 26 (Jet Airways +Jet Lite) (18.6+7.4) Kingfisher Airlines NACIL 20.6 IndiGo 16.3 Spice Jet 12.9 Go Air 5.9 Paramount 0.9 17.6
  • SWOT ANALYSIS Strength: Indias cultural and the scope of business in the country. Weakness: Development of Aviation is slow. Import of Airplanes with huge tax liabilities. Opportunities: It is expected that by 2012 investment in India would increase US$30 billion and also market share is expected to grow. Threats: 70% is still in rural areas. Shortage of well trained staff. Security concerns.
  • PEST ANALYSIS Political Disputes between countries Trading Business between countries Corruption Natural disasters Economic Monetary and Fiscal Policy Rise in airline turbine fuels (ATF) Recession
  • Social Diversity in population Crew members behaviour Increasing expectations of the customers Technological Internet (Online facilities) Modernization of airports Satellite based Navigation system
  • Porters 5 forces of competition Threat of new entrants :- High entry and exist barriers. Bargaining Power of buyers :Low in terms of switching cost. Bargaining power of suppliers:- The powers of suppliers are high. Threat of Substitutes:- Other means of transport poses little threat.
  • BUSINESS DIVERSIFICATION Kingfisher Spice jet Air India Indigo Jet airways
  • CONSOLIDATIONS MERGERS AND ACQUISITIONS: Indian airlines and Air India NACIL Jet Airways and Air Sahara Jet Lite Kingfisher and Air Deccan NACIL, Jet Airways and Kingfisher controlling over 80% of the market currently.
  • Technology Intensity Remote controlled airliners Bio monitors Remote video monitoring Light guns to dazzle attackers Bar code technology Whole body imaging The touch screen
  • Marketing Initiatives Less emphasis on television advertisements. More emphasis on magazines which are available at airports. Heavy advertisement are done by Kingfisher airlines domestically. Qatar airlines have spent the highest advertisement budget this year.
  • Future Outlooks Growth being 18% as on 2011, in spite of having global economic slowdown. Low cost carriers haven't done well, recent being Kingfisher. India needs 3 times the amount of airports in future. Fuel accounts to 38% of total operating cost.
  • Comparison Services - The services are almost the same of our players with the global players. Cost/pricing Indian airlines are relatively cheaper in terms of the global personally. Quality Indian airlines have in fact proven superior in terms of quality.
  • Findings and conclusion Though Indian aviation t is doing well. It has a lot more problems to face. The constant increase in the fuel cost has led to heavy losses in the sector. Low cost airlines are phasing out. Unpaid bills have led to fuel supply backlash. The shortage of trained pilots and other personnel are also the shortcomings of Indian aviation sector.

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