IN POLAND

SOCIAL MEDIA LANDSCAPE

Dawid PachaBabel Camp31.09.2013

DAWIDPACHALecturer :

Event organizer :

Social Media Consultant:

Startup Co-founder:

Warsaw School of Economics

#CZWRTK, MakerSpace

Społem, Mitu, New Agency

Social Desk, Fantastisch, Real Deal

SOCIALWEB

SOCIALCLOUD

SOCIALINDUSTRY

AGENCIES

PEOPLE

EVENTS

B2C

WEBSITES

APPS

B2B

TOOLS

VENDORS

SOCIALIZER: SUCCESS STORY

• Created in mid-2010

• First months: Microsoft, Ford, Volvo, Samsung, Polpharma

• IPO after 18 months

•Now: Socializer, Lubię To and Socialformance

• 01.2013 - 06.2013 - 2 MLN Euro revenue, 125 K Net Income

ŁUKASZMISIUKANIS

PKT: LONG TAIL STORY

• started: mid-2011

•mass market, small companies and brands

• economy of scale, still growing

• They are not the only one: Panorama Firm, Home.pl, Zumi.pl

1 MLN Euro

in6 months

CZWARTEK SOCIAL MEDIA

• started: in Warsaw May, 2011

• first meeting: 13 people

• today: 7 cities, 50-300 participants/month

• visit us, share your story!

CZWARTEK SOCIAL MEDIAWarszawa, Białystok, Kraków, Katowice, Szczecin, Łódź, Wrocław

STARTED SMALL GREW BIG

WITH LOVE

BLOGGERS, INFLUENCERS

TOMEKTOMCZYK

GRZEGORZMARCZAK

MADAMEJULIETTE

KASIATUSK

SOCIAL WEB

• Big national, domestic players

•Not many born globals

• If you want to enter Poland, do it fast!

18 000 000 USERS

37 000 000

PEOPLE

8 MLNACTIVE USERS

BIGGEST GAMING PLACE

STARTED IN 2006

MACIEJPOPOWICZ

1st SOCIAL

NETWORK-ING SITE

HOT OR NOT

USERS LIKE TO

PAY

RAFAŁAGNIESZCZAK

POLISH LINKEDIN

2,1 MLNACTIVE USERS

HEAD-HUNTERS

MARIUSZGRALEWSKI

POLISH TUMBLR

1,5 MLN USERS

/MONTH

POLISH DIGG

6,4MLN USERS

IN MAY,2013

350 000ACOUNTS

SINCE 2001400 000 USERS/

DAY

20 000ENTRIES/

DAY

OVER 300 000 BLOGS

2000 BLOG

POSTS/DAY

3 000COMMENTS

/DAY

OVER 1 MLN UU/MONTH

STARTED IN 2012

POLISHHUFFINGTONPOST

TOMASZLIS

WINNER OF MANY

CONTESTS

MICHAŁ SADOWSKI

FB, INSTAGRA

MINFLUENCER

TRACKING

KAMILBARGIEL

HISTORY FROM THE

START

GOOD IN FORUMS &

BLOGSSENTIMENT ANALYSIS

DR ANNAMIOTK

FIRST ONE ON

THE MARKET

NOT ONLY

SOCIAL MEDIA

SOCIAL MEDIA

ANALYTICSOPTIMIZATI

ON TOOLREPORTING

DR JANZAJĄC

FB APPS OUT OF

THE BOX

CUSTOMIZ. FLASH GAMES

PAWEŁJARCO

RUNS ON FACEBOOK NEWSFEED

REAL DEAL

COUPON CLOUD TOOL

LAUNCHSOON

REAL DEAL

• Social Media, Facebook Newsfeed and Mobile ready

•Deals are leads,

• Email reminders,

• All sort of deals, including free stuff

• PROMO https://realde.al/babelCamp

WHAT A GREAT AUDIENCE!THANK YOU :)

LET’S STAY IN TOUCH+48 600 947 052

www.NewAgency.pl@dawidpacha