Telemarketing

Teleprospectingvs

Which one is right for your business?

What isTelemarketing?

Telemarketing involves ahigh volume of sales calls

made to long lists of recipients.

Calls are scripted and made by entry level callers.

Telemarketing can be successful when the

product, service, or solution is simple and designed for

a large audience.

A telemarketer’s goal is to speak with a direct consumer or

representative of a business at any title level.

If your business will benefit from a high volume transaction or it is a commodity sale, then you may find success with telemarketing.

What isTeleprospecting?

Teleprospecting is high level telesales calls for complex B2B products, solutions, and services.

A telemarketer’s goal is to speak with a direct consumer or

representative of a business at any title level.

Calls are made byexperienced business

development executives.

There are no scripts.

The goal of the teleprospector is to have a meaningful interaction

with a key decision maker.

Meaningful interactions generate highly qualified, actionable sales leads

and marketing intelligence which cannot be discovered by other means.

Teleprospecting is right for you if your business will benefit

from high level, complex, B2B sales to a targeted audience.

More information about telemarketing vs. teleprospecting

can be found on our blog:jmselite.com/telemarketing-vs-teleprospecting/

Visit jmselite.com for more information about proven

Lead Generation through Teleprospecting.