The corporate website in evolution the tough choices you have to make - Joakim Lundquist

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  • 15TH EUROPEAN SEMINAR ON

    DIGITAL CORPORATE COMMUNICATIONS

    THE CORPORATE WEBSITE IN

    EVOLUTION: THE TOUGH CHOICES YOU

    HAVE TO MAKE

    Joakim LundquistCEO of Lundquist

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Guiding your digital corporate communications

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    New research

    bit.ly/WRSwitzerland16Listedbit.ly/WRItalyNonListed16bit.ly/WRItaly16

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    To be released

    WR Europe anno scorso SUI non listed

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Bilanz

    http://bit.ly/BilanzSwitzerlandListedWR

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Corriere Economia

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Thanks to our sponsors

    Founded in Copenhagen in 2003,

    Siteimprove is a global software

    company focused on web

    governance with a strong suite of

    SaaS based software products that

    allow customers to effectively

    manage content on corporate

    websites.

    siteimprove.com

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Thanks to our sponsors

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Whats trending and whats not

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    24%36%

    40%

    Averages and pass rates

    63%

    31%

    6%

    54%

    36%

    10%

    Passed (50 points or more) Held back (between 30 and 50 points) Failed (less than 30 points)

    ITALY LISTED ITALY NON-LISTED SWITZERLAND LISTED

    2016 2016 2016

    Average: +0.2 Average: +0.5 Average: +0.3

    Trend: stable

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Life cycle ratio of websites

    13% renewing

    rate 8 years

    ITALY NON-LISTED

    9.8% renewing

    rate 10 years

    SWITZERLAND LISTED

    17% renewing

    rate 6 years

    ITALY LISTED

    Trend:

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    CSR reporting

    32% up from 30% last

    year

    ITALY NON-LISTED

    71% up for the past 2

    years, from 48%

    (last year 68%)

    SWITZERLAND LISTED

    51% stable compared

    to last year

    ITALY LISTED

    Trend: stable

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Mobile websites

    48%up from 24%

    last year

    ITALY NON-LISTED

    63%up from 53%

    last year

    SWITZERLAND LISTED

    70%up from 47%

    last year

    ITALY LISTED

    Trend: up

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Interactive annual reports (replica)

    Europe Investor needs

    Down by

    25%

    Prefer to read on screen

    Printed version

    Interactive report

    Trend: down

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Sectors Chemicals and Insurance

    Chemicals upfrom 48.5%

    Insurance upfrom 45.9%

    Trend: up

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Success not a matter of size

    30% of top 10 are

    smaller companies

    by market cap

    SWITZERLAND LISTED

    50% of top 10 are

    smaller companies

    by market cap

    ITALY LISTED

    Trend:

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Communication on social media has moved beyond publishingpress releases but remains still mostly a one-way

    communication from company to stakeholder

    Social media is still pushTrend: stable

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Strategy presentationwith concrete actions

    11%down from 12%

    last year

    ITALY NON-LISTED

    31%up from 21%

    last year

    SWITZERLAND LISTED

    40%same as

    last year

    ITALY LISTED

    Trend: stable

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Storytelling

    Italylisted

    Trend: up

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Storytelling

    Switzerlandlisted

    Trend: up

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Storytelling

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Storytelling: From techniques to

    substance

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    At the crossroad:

    The corporate website moving forward Two alternative roads

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    1. External perspective

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    License to communicate

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    2. Internal perspective

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    Integrated Content Strategy =

    Unlocking your communications

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    1. The state of the art what is trending and

    what isnt

    2. Where I should focus my attention

    3. Convincing your management to commit

    Main takeaways

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    INTEGRATED CONTENT STRATEGY: BALANCING INTERNAL AND EXTERNAL PERSPECTIVES

    EXTERNAL EXPECTATIONS

    (user expectations, market context)

    COMPANYS

    MESSAGES AND

    PRIORITIES

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    The evolution of the corporate website leading to Integrated Content Strategy

    INTEGRATED CONTENT STRATEGY

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    The evolution of the corporate website

    STORYTELLING

    STORYTELLING

  • 15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

    1. Makes your hard choices

    2. Gives you "license to communicate

    3. Makes you more authentic and relevant

    What Integrated Content Strategy does for you

  • INTEGRATED CONTENT STRATEGY

    PUT INTO ACTION

    &

    WEBRANKING AWARDS 2016

    ITALY & SWITZERLAND

    15TH EUROPEAN SEMINAR ON

    DIGITAL CORPORATE COMMUNICATIONS