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The constantly changing nature of the digital media advertising industry has caused a digital disruption, which has resulted in a knowledge and skill gap. (BusinessWeek) Digital Media Training's (www.DMTraining.net) mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers.
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The digital landscape is ever expanding…The digital landscape is ever expanding…
……and so is the digital knowledge gap.and so is the digital knowledge gap.
The digital landscape is ever expanding…The digital landscape is ever expanding…
Our mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers. “ ”- Steve Bookbinder, CEO, Digital Media Training
Selling advertising used to be simple.
Print Television Radio
These three media industries dominated the landscape.
But the complexity of digital advertising But the complexity of digital advertising has challenged sellers because it can has challenged sellers because it can almost feel like a black hole. almost feel like a black hole.
Currently, digital goals are small, but the expectations are huge.
Digital fluency is no longer Digital fluency is no longer a novelty, it is a a novelty, it is a necessity.necessity.
Let us expand your digital understanding. Let us expand your digital understanding.
Our resource library will boost your digital knowledge and selling skills with access to video podcasts, tests, eBooks, webinars, research, and a whole lot more!
Our Resource Library includes training material covering Digital Media Sales and Marketing topics, such as:
•Understanding the Digital Media Landscape•The Users' Intention•Consideration Funnel•Selling Digital: Needs Assessment•Managing the Integrated Sales Process (for Sellers)•Paid, Owned, Earned, Shared Media•Media Companies•Publishers (buying/selling)•Inventory•Ad Agencies•Targeting•Mobile Marketing•Data Collection•Search Engine Marketing•Keyword Strategy•Search Engine Optimization•Social Media Marketing•Ad Measurement•Research (Analytics, Panel Based, Audience, etc…)
*New topics are added frequently.
Sample TopicsSample Topics
1 Year License
On-demand access through Web App
Accessible on any desktop or mobile device.
• Onboard new hires quickly
• Increase legacy media seller’s confidence
• Refresh current employee sales skills
• Improve overall digital knowledge
• Complement current training investment
• Receive quick ROI
• New content added on an ongoing basis
The Perfect Tool for Local Media OrganizationsThe Perfect Tool for Local Media Organizations
