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Organisations see the future as a multi-channel world, but are they getting the balance right or forging ahead too quickly to displace traditional channels with digital channels? The Optus Future of Business Report 2013 surveyed both business and government decision-makers and consumers across a broad range of industries to understand their plans and expectations of the multi-channel world. John Paitaridis, Managing Director of Optus Business & Bill Chang, CEO of Group Enterprise, SingTel will reveal the key findings of the report and discuss how organisations sit relative to customers’ future expectations. He will also provide insights into how organisations can leverage technology to better service customers and transform their business.
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