Who we are, What we do - Globalpark

  • Published on
    30-Oct-2014

  • View
    7

  • Download
    3

Embed Size (px)

DESCRIPTION

MANAGE WHAT MATTERS introductory presentation

Transcript

  • 1. MANAGE WHAT MATTERS ACROSS THE ENTERPRISE
    GLOBALPARKFEBRUARY 2010

2. AGENDA
WhatWe Do
HowWere Different
OurProducts & Services
Summary
3. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
4. GLOBALPARK: WHAT WE DO
ONLINESOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
Gain insights from the
people that matter most:
Consumers
Employees
Partners
more!
5. GLOBALPARK: WHAT WE DO
ONLINESOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK
6. GLOBALPARK: WHAT WE DO
ONLINESOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH
Product Innovation
Customer Engagement, Loyalty
Ad / Campaign Effectiveness
Marketing Word-of-Mouth Reach
REACH
REVENUE
LOYALTY
INNOVATION
7. GLOBALPARK: CUSTOMER EXAMPLE
FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER
PEARSON EDUCATION / EDEXCEL
Teacher Community (5,500)
Product Feedback
Curriculum Development Insight
REACH
REVENUE
LOYALTY
INNOVATION
8. GLOBALPARK: CUSTOMER EXAMPLE
FOR NINTENDO, LOYAL GAMERS MATTER
NINTENDO
Gamer Community (3 million)
Integrated with website, CRM
Track customer attitude, behavior
Capture product, campaign feedback
REACH
REVENUE
LOYALTY
INNOVATION
9. GLOBALPARK: CUSTOMER EXAMPLE
FOR ESPRIT, SHOPPERS MATTER
ESPRIT
Customer Panel (1.5 million)
Voice of the Customer
Product / Campaign Testing
On-demand lever to spike sales via coupon incentive system
REACH
REVENUE
LOYALTY
INNOVATION
10. GLOBALPARK: CUSTOMER EXAMPLE
FOR GENERAL MILLS, BRAND ADVOCATES MATTER
GENERAL MILLS
Pssst (170,000 Consumers)
MyBlogSpark(2500 Bloggers)
Online, offline campaign mix
Enable sharing through existing social/online networks
REACH
REVENUE
LOYALTY
INNOVATION
11. AGENDA
WhatWe Do
HowWere Different
OurProducts & Services
Summary
12. GLOBALPARK: PROVEN PIONEERS
Founded in 1999 by research scientists
Then:
Online panel pioneers with35,000 Daimler customers
Now:
Community, Mobile,Surveytainment
Always:
Core focus on Quality
ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY
13. GLOBALPARK: A RELIABLE PARTNER
Deloitte Fast 50 company since 2007
422% organic growth in 5 years
Diverse customer-base
B2B
B2C
Government
Academia
Seeding next-generation researchers
Unipark
STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS
14. GLOBALPARK: OPEN APPROACH TO MARKET
PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS
Technology Vendors
MR
GLOBALPARKplatform
PR
Research Agencies
HR
15. AGENDA
WhatWe Do
HowWere Different
OurProducts & Services
Summary
16. GLOBALPARKS ENTERPRISE FEEDBACK SUITE
ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
17. GLOBALPARKS ENTERPRISE FEEDBACK SUITE
ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
EFFICIENT
Over 10 years on online panel product development
Automation of routine tasks
Integration with existing assets
EASY TO USE
Up and running in 2 days; Expert in 2 weeks
Visual guides to questionnaire design
Baked-in methodology & quality assurance
ENGAGING
Mobile integration (SMS, mobile web)
Surveytainment
Open API
18. EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE
19. GLOBALPARK SERVICES
MANAGED SERVICE, CONSULTING AND TRAINING
We offer training & consulting to maximize value
Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between
Program
Surveys,CustomWidgets
ManageIncentives,Communications
Create Tables &Charts
Build Panel,Community
designresearch
interpretresults
20. AGENDA
WhatWe Do
HowWere Different
OurProducts
Summary
21. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
Your best partner to engage {customers, employees, partners} and capture actionable insights that drive business improvement
REACH
REVENUE
LOYALTY
INNOVATION
22. ABOUT US
Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
Globalpark AG
Kalscheurener Str. 19a
50354 Huerth
Germany(Headquarters)
Tel.: +49 223379336
Globalpark Inc.
299 Broadway, 19th Floor
New York, NY 10007
United States of America
Tel.: +1 888299 9422
LOCATIONS
Globalpark UK Ltd.
5 Archie Street
London SE1 3JT
Great Britain
Tel.:+44 207 403 3900
GlobalparkOesterreichGmbH
Wassergasse 25
1030 Vienna
Austria
Tel.:+43 17150289 11
info@globalpark.com
www.globalpark.com
Twitter/Globalpark_News
CONTACT
23. 2010 Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH
The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.