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SB14 Conference Preview
Zero Deforestation: The “New Norm”— Implications for Major Brands
Erik Wohlgemuth
COO
Future 500
M: 503-941-6686
Based in Portland, OR
Topics for our discussion today
• Background on Future 500?
• Trends driving zero deforestation movement
• Preview: Roundtable on June 2nd, 1:30 - 4:45
• Preview: Main stage breakout on June 3rd, 2 - 3pm
• Some links on recent events
We did not have money. We did not have political access. But we had people power.
- Randy Hayes, founder of Rainforest Action Network (RAN)Commenting on the RAN-Mitsubishi Campaign at 2011 CommitForum
Non-profit aligning the world’s top companies & leading sustainability advocates
Our Mission: Through genuine stakeholder engagement, Future 500 aligns the power of the private sector with the purpose of its most critical stakeholders.
6
Historical context behind Zero Deforestation
Movement
Waxman Markey bill fails
Prompts strategic shift from mainstream policy advocacy to
corporate campaigning (regulate by retail)
Influence key sectors: Deforestation accounts for 10-15% of
global climate change
Four key commodities: Palm oil and Timber/Paper (SE
Asia), Soybeans (Amazon), Cattle & Pasture (S. America)
Secondary: Coffee, tea, sugar, biofuels
Dominoes in Zero Deforestation Movement
View Greenpeace campaign video at:
http://www.youtube.com/watch?v=v7SZyidY7mQ
11
Dominoes in Zero Deforestation Movement
View RAN campaign video at:
https://www.youtube.com/watch?v=G32YehcdUAw
Dominoes: APP & Wilmar Agreements
Groundbreaking commitments
setting new industry standards:
1. No Deforestation: end to
cutting rainforest for
agricultural production
2. No Peat: protects High
Carbon Stock (HCS)
landscape, including peat
and High Conservation
Value (HCV) forests
3. No Exploitation: protects
rights of workers and
communities, includes FPIC
Dominoes establishing Zero-Deforestation as the “new norm”
May 2010
February 2011
February 2013
December 2013
March 2014
March 2014
April 2014
April 2014
April 2014
May 2014
Conservation & Restoration
• 4/14: APP commits to
multi-stakeholder,
multi-sector process
to conserve/restore
2.4m acres of
Indonesian rainforest
• Cautiously welcomed
by WWF, RAN, GP and
others
Roundtable Workshop: June 2, 1:30-4:45 pm
Glenn Hurowitz
Managing Director
Climate Advisers
Kevin Petrie
VP, Chief Procurement Officer
Néstle North America
Aida Greenbury
Managing Director, Sustainability
and Stakeholder Engagement
Asia Pulp & Paper
Robin Barr
Director
The Forest Trust
Chris Elliot
Executive Director
Climate and Land Use Alliance (CLUA)
Rolf Skar
Forests Campaign Director
Greenpeace
Mark Buckley
VP of Environmental Affairs
Staples
Pulp & Paper
Palm Oil
Rolf Skar
Forests Campaign Director
Greenpeace
Commodities & Policy
Jonathan Atwood
VP, Sustainability & Corp. Comms.
Unilever
Sarah Severn
Sr. Dir. Systems Innovation, Sust. Business & Innovation
Nike
Glenn Hurowitz
Managing Director
Climate Advisers
Main stage breakout panel: June 3, 2-3 pm
Dean
Scarborough
CEO & Pres,
Avery
Dennison
Tensie
Whelan
President,
Rainforest
Alliance
Aida
Greenbury
Director
Sustainability,
Asia Pulp &
Paper
Rolf Skar
Forests
Campaigns
Director,
Greenpeace
Reimagining Partnership: The Evolution of Stakeholder
Relationships on the Path to Zero Deforestation
Some links on recent zero deforestation events
• Not just good on paper: how businesses and NGOs can protect
forests (Erik Wohlgemuth, The Guardian)
• Wilmar’s ‘no deforestation’ goal could revolutionise food
production (Scott Poynton – TFT, The Guardian)
• All Eyes on the Forests: The New Norm of Zero-Deforestation (Sara
Santiago – Future 500, Triple Pundit)
• APP commits to conserve, restore 1M ha of Indonesian forest; WWF
pledges support (Rhett Butler, Mongabay)
Thank you for your time & attention
Erik Wohlgemuth, COO
Future 500
Address: 230 California Street, Suite 301
San Francisco, CA 94111, USA
Email: [email protected]
Tel: +1 (800) 655-2020
F500 is a founding member of
Transition500
http://www.future500.org/global-network/