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Zero Deforestation: The New Norm — Implications for Major Brands

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SB14 Conference Preview

Zero Deforestation: The “New Norm”— Implications for Major Brands

Erik Wohlgemuth

COO

Future 500

[email protected]

M: 503-941-6686

Based in Portland, OR

Topics for our discussion today

• Background on Future 500?

• Trends driving zero deforestation movement

• Preview: Roundtable on June 2nd, 1:30 - 4:45

• Preview: Main stage breakout on June 3rd, 2 - 3pm

• Some links on recent events

We did not have money. We did not have political access. But we had people power.

- Randy Hayes, founder of Rainforest Action Network (RAN)Commenting on the RAN-Mitsubishi Campaign at 2011 CommitForum

Non-profit aligning the world’s top companies & leading sustainability advocates

Our Mission: Through genuine stakeholder engagement, Future 500 aligns the power of the private sector with the purpose of its most critical stakeholders.

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Four core programs encompassing breadth of issues relevant to Corps & NGOs, the RT. & LT.

Brooklyn

Wall Street

River Guide

Prophet

Grad School

NGO & Corp jobs

Future 500

Family

Historical context behind Zero Deforestation

Movement

Waxman Markey bill fails

Prompts strategic shift from mainstream policy advocacy to

corporate campaigning (regulate by retail)

Influence key sectors: Deforestation accounts for 10-15% of

global climate change

Four key commodities: Palm oil and Timber/Paper (SE

Asia), Soybeans (Amazon), Cattle & Pasture (S. America)

Secondary: Coffee, tea, sugar, biofuels

Dominoes in Zero Deforestation Movement

View Greenpeace campaign video at:

http://www.youtube.com/watch?v=v7SZyidY7mQ

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Dominoes in Zero Deforestation Movement

View RAN campaign video at:

https://www.youtube.com/watch?v=G32YehcdUAw

Dominoes: APP & Wilmar Agreements

Groundbreaking commitments

setting new industry standards:

1. No Deforestation: end to

cutting rainforest for

agricultural production

2. No Peat: protects High

Carbon Stock (HCS)

landscape, including peat

and High Conservation

Value (HCV) forests

3. No Exploitation: protects

rights of workers and

communities, includes FPIC

Dominoes establishing Zero-Deforestation as the “new norm”

May 2010

February 2011

February 2013

December 2013

March 2014

March 2014

April 2014

April 2014

April 2014

May 2014

Conservation & Restoration

• 4/14: APP commits to

multi-stakeholder,

multi-sector process

to conserve/restore

2.4m acres of

Indonesian rainforest

• Cautiously welcomed

by WWF, RAN, GP and

others

Transparency a key driver: eyes on everything

Transforming transparency into supply chain of custody

Transforming transparency into supply chain of custody

Roundtable Workshop: June 2, 1:30-4:45 pm

Glenn Hurowitz

Managing Director

Climate Advisers

Kevin Petrie

VP, Chief Procurement Officer

Néstle North America

Aida Greenbury

Managing Director, Sustainability

and Stakeholder Engagement

Asia Pulp & Paper

Robin Barr

Director

The Forest Trust

Chris Elliot

Executive Director

Climate and Land Use Alliance (CLUA)

Rolf Skar

Forests Campaign Director

Greenpeace

Mark Buckley

VP of Environmental Affairs

Staples

Pulp & Paper

Palm Oil

Rolf Skar

Forests Campaign Director

Greenpeace

Commodities & Policy

Jonathan Atwood

VP, Sustainability & Corp. Comms.

Unilever

Sarah Severn

Sr. Dir. Systems Innovation, Sust. Business & Innovation

Nike

Glenn Hurowitz

Managing Director

Climate Advisers

Main stage breakout panel: June 3, 2-3 pm

Dean

Scarborough

CEO & Pres,

Avery

Dennison

Tensie

Whelan

President,

Rainforest

Alliance

Aida

Greenbury

Director

Sustainability,

Asia Pulp &

Paper

Rolf Skar

Forests

Campaigns

Director,

Greenpeace

Reimagining Partnership: The Evolution of Stakeholder

Relationships on the Path to Zero Deforestation

Some links on recent zero deforestation events

• Not just good on paper: how businesses and NGOs can protect

forests (Erik Wohlgemuth, The Guardian)

• Wilmar’s ‘no deforestation’ goal could revolutionise food

production (Scott Poynton – TFT, The Guardian)

• All Eyes on the Forests: The New Norm of Zero-Deforestation (Sara

Santiago – Future 500, Triple Pundit)

• APP commits to conserve, restore 1M ha of Indonesian forest; WWF

pledges support (Rhett Butler, Mongabay)

Thank you for your time & attention

Erik Wohlgemuth, COO

Future 500

Address: 230 California Street, Suite 301

San Francisco, CA 94111, USA

Email: [email protected]

Tel: +1 (800) 655-2020

F500 is a founding member of

Transition500

http://www.future500.org/global-network/