bOOk C©dric Barnat // Senior Strategist & Creative

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  • BOOK CDRICBARNAT STRATEGIC PLANNERCREATIVE DIRECTOR20062016

  • / SKILLS

  • #SEARCHData management Innovation management Trendswatching Consumer Test Brand Audit BenchmarkMonitoring Business Intelligence

    #STRATEGYStrategic recommendation Insight management Strategicconcept Brand plateform

    #CREATIONCreative Direction Creative brief Creative concept IdentityNaming

    #MEDIAMedia strategy Analyt ics R.O.I Arborescence Activations

    #DIGITALDigital strategy & plateform Digital contents Social mediastrategy SEO ereputation

    #WRITINGStory Telling Wording Blogging Press Kit Editorialcontent

    #AGENCYProject manaement New Biz Workshop Incentive Formation

    / SKILLS

  • / EXPERIENCES

  • Search Study French banks house purchase campains ANAH (French Ministry of Housing)

    Search Study How BIG4 Auditors attract graduates DELOITTE

    Search Study Large family in advertising CAF (French Welfare Benefits Organisation)

    Search Study French people and Ecology French Ministry of Ecology

    International benchmark (competition)RATP (Public Transport Network of Paris)

    Benchmark Strategy (Competition)MANPOWER

    Search Study CAC40s new identities AIR LIQUIDE

    Brand platform New signatureLA LORRAINE (French Region)

    Crisis communication (Paraben controversy)FIPAR (French Cosmetics IndustryFederation)

    Benchmark Media monitoringHALDE (French Gouvernemental InstituteAgainst Discrimination)

    Strategic consulting Corporate campain(Competition)CNOSF (French Olympic Comitee)

    Benchmark Study Human services market FOURMI VERTE (Groupama)

    / EXPERIENCES

    PUBLICIS CONSULTANTSSTRATEGIC PLANNER JUNIORFEB06OCT06

  • Strategy Brandplatform Study The X Generation OLD EL PASO (Sara Lee Corp)

    Benchmark TargetingStrategy BrandplatformTOYOTA & LEXUS

    Benchmark Data miningCASINO GROUPE

    Strategic recommendation Study The charity businessReporter Sans Frontires

    Benchmark Market analyses Human services market AXA

    Benchmark Strategy (Competition)CREYFS (Human ressource consulting)

    Benchmark BrandplatformConsumers tests TV campainStudy Creatives vegetables GREEN GIANT

    International copy review WorkshopStudy New forms of generosity SOCIT GNRALE

    Benchmark Consumer tests Brandplatform TV campainUNIVERSAL MOBILE

    Search Study Dairy products // Japanese market BEL GROUP

    Strategic recommendationFRANCE ALZHEIMER

    New Biz BtoB presentationWorkshops LOVEMARK 2007

    SAATCHI & SAATCHI

    STRATEGIC PLANNER JUNIOR

    OCTOBER 2006 APRIL 2007

    / EXPERIENCES

    SAATCHI&SAATCHISTRATEGIC PLANNER JUNIOROCT06MAY07

  • Strategic recommendation Web strategyCAISSE DPARGNE Cyclist Sport Team(via Idactif)

    E-shop Ergonomic benchmark ZoningWordingEMLING (Luxury shoes for men)

    Study The Senior Generation CASINO GROUPE (via Saatchi&Saatchi)

    Corporate and visual identity StrategicrecommendationIFOP (via Cosmo Sapiens)

    Benchmark Market analyses Consum ertrends Strategy (competition)ING DIRECT (via NoGoodIndustry)

    Strategy Creative concept on & offDESSINE MOI UN MOUTON ProBono(Charity organization fighting AIDS)

    Study CAC40s leaders communications EDF (via Publicis Consultants)

    Study Banks communication : before,during and after 2007 economic crisis SOCIT GNRALE (via Saatchi&Saatchi)

    Benchmark Strategy Visual identityBrand platform Signature WebsiteITIKTAK (via 555Lab)

    Study The price is right ? Study 00s : Hypermodernist decade ? ProBono

    PROBONO

    Benchmark Market analysesConsumer trends Strategy (competition)DCATHLON (via NoGoodIndustry)

    / EXPERIENCES

    FREELANCES (CB)STRATEGIC PLANNERMAY07SEP09

    Benchmark Study The BIO cosmetics market ATUVU AGENCY

  • Creative direction Launch campainEvent ITIKTAK (Auctions platform)

    Brandplatform Launch campain EventISNOTDEAD PARIS

    Strategic consulting Social mediastrategy Eventjust4foot.com (Indoor Football platform)

    Strategic consulting Corporate editionMANDARINE GESTION (Asset management)

    Strategic consulting Social mediastrategymylittlesquare.com (Kids trend shop)

    App creation App design App devLaunch campainFrench Tobacco Sellers Federation)

    Creative contents EventsDAYLIMOTION (Specials operations)

    Strategy EventDessine moi un mouton(Charity organization fighting AIDS)ProBono

    Direct marketing campain Web strategyprince-charmant.com (Dating website)

    Appcreation SEO Event Shopsanimations3DHAIRCUT(Parisiansbarbershops)

    New Biz Project managementBlog agency BtoB presentationTOASTED

    / EXPERIENCES

    TOASTEDASSOCIATE STRATEGIC PLANNERCREATIVE DIRECTORSEP09MAY13

    Social media strategy CommunitymanagementADDIT (Human ressources consulting)

    Strategic consulting EventMISS SIXTY

    TUTOR : Strategy Web marketingSocial Media ereputationLLIPSE FORMATION & OBA FORMATION

  • Strategy IdentityCommunicationSILICON SENTIER (via Ben&co)

    Strategy Creative conceptSONY Voice Recorders (via Reflex)

    Strategy Creative conceptSONY Digital Radio (via Reflex)

    Strategy Creative conceptPUMA (via Lcurie)

    Strategy Creative conceptRATP DEV (via VOY)

    Benchmark Digital strategySocial media strategyLISE HAMEAU (via TOASTED)

    Strategy IdentityBranding CommunicationVOY

    BtoB presentation (PPT dynamic)CNES

    Concept Thematic (PRO BONO)RALTP PROJECTRseau Alternatif Thmatique Parisien

    Stratgie Brand platformATLANTA ASSURANCES

    / EXPERIENCES

    FREELANCES (CB)STRATEGIC PLANNERCREATIVE DIRECTORMAY13PRESENT

  • / CONTENTS

  • / CONTENTS

    SONY VOICE RECORDERSTRATEGYCREATIVE CONCEPTSEP13

  • / CONTENTS

    PUMASTRATEGYCREATIVE CONCEPTNOV13

    SAPPROPRIER LUNIVERS DE LA CULTURE URBAINE

    EN SASSICANT AUX HROS QUI LA COMPOSENT

  • / CONTENTS

    SILICON SENTIERSTRATEGYBRAND PLATFORMJUN13RATP DEVSRATEGYCREATIVE CONCEPTAPR14

  • / CONTENTS

    ATLANTA ASSURANCESSTRATEGYBRANDPLATFORMJAN16

  • / CONTENTS

    ING DIRECTSEARCHINSIGHTSSTRATEGYFEB09

  • / CONTENTS

    ING DIRECTPRESS CAMPAIN4X3 CAMPAINJUN09

  • / CONTENTS

    UNIVERSAL MOBILECONSUMER TESTTV CAMPAINMAR07GREEN GIANTCONSUMER TESTBRANDPLATFORMDEC06

  • / CONTENTS

    VIVAKISANITARY TOWELSINSIGHTSMEDIA STRATEGYMEDIA MATRIXJUN13

  • / CONTENTS

    ISNOTDEAD PARISWEB VIDEOBRAND LAUNCHJUN10

  • / CONTENTS

    ISNOTDEAD PARISEVENTBRAND LAUNCHJUN10

  • / CONTENTS

    ITIKTAKSTRATEGYBRANDPLATFORMWEB STRATEGYFEB11

  • / CONTENTS

    ITIKTAKWEBSITEJUN11

  • / CONTENTS

    VOYWEBSITEMAR15

  • / CONTENTS

    ODEBIWEBMOBILEDEC09

  • / CONTENTS

    EMLINGSTRATEGIC CONSULTINGWEB STRATEGYMAY09DESSINE MOI UN MOUTONSTRATEGIC CONSULTINGWEB STRATEGYMAR10

  • / CONTENTS

    MISS SIXTYSTRATEGYEVENTJUN10

  • / CONTENTS

    ANAHSTUDY FRENCH BANKS HOUSE PURCHASE CAMPAINSJUL06

  • / CONTENTS

    CASINOSTUDYTHE SENIOR GENERATIONSEP07OLD EL PASOSTUDYTHE X GENERATIONMAR07

  • / CONTENTS

    RSFSTUDYTHE CHARITY BUSINESSAPR07SOCIT GNRALEINTERNATIONAL BENCHMARKJAN07

  • / CONTENTS

    AIR LIQUIDESTUDYCAC40S NEW IDENTITIESSEP06

  • / CONTENTS

    AGENCE ATUVUSTUDYBIO COSMETICS MARKETJUN08SAATCHI&SAATCHISTUDYBANKS COMMUNICATIONSFEB08

  • / CONTENTS

    SAATCHI&SAATCHISTUDYTHE PRICE IS RIGHT ?JUN07PRO BONOSTUDY00S : HYPERMODERNIST DECADE ?JAN10

    PRO BONO

  • / CONTENTS

    EDFSTUDYTHE CAC40S LEADERS COMMUNICATIONSJUL07RALTPCONCEPTTHEMATICDEC13

  • / CONTENTS

    AGENCE VOYIDENTITYFEB14SILICON SENTIERIDENTITYJUN13

  • / CONTENTS

    ODEBIIDENTITYDEC09ITIKTAKIDENTITYMAR11

  • / CONTENTS

    TOASTEDIDENTITYSEP09CBIDENTITYMAY13

  • / CONTENTS

    MANDARINE GESTIONNY CARD 2012JAN12

  • / CONTENTS

    VOYCORPORATE PRESENTATIONFEB14CNESCORPORATE PRESENTATIONJAN15

  • / CONTENTS

    SAATCHI&SAATCHICORPORATE PRESENTATIONJAN07TOASTEDAGENCY BLOGSEP09

  • / T.U

    117 Av Philippe Auguste75011 Paris FRANCE

    +33 (0)1 43 70 84 14+33 (0)6 10 20 04 09

    www.cedric-barnat.comcedric.barnat@gmail.com

    CDRIC BARNATSTRATEGIC PLANNERCREATIVE DIRECTOR