Let’s Analyze Social Media Data with Tableau

Talk Data to Me Webinar SeriesMichelle Wallace, Tableau Software

December 1, 2015

• All lines are muted

• Use Q&A window for questions

• Questions will be answered via email

• Recording and slide deck will be sent out after webinar

Housekeeping

Michelle WallaceProduct Marketing CoordinatorTableau Software@wordsbywallace

Agenda• Start with your goals• Get the data• Work with your data• Make the most of your data (demo)

Define your goals

Get some dataExport directly from the platform

• Get data directly from Facebook, Twitter, YouTube, and moreExport from a third party

• Get data from an integrated social media platformGet live data from a third party

• Get robust data in a database• Data sources include Gnip and DataSift

Code your own solution• Use an API or Tableau’s Web Data Connector

Focus on relevant metrics for your goalsBenchmarks

• Followers, mentionsAudience

• Impressions, reach, demographics, location, timingEngagements

• Likes, shares, views, comments, follows, negative feedbackConversions

• Clicks, leadsOpportunities

• User-generated links, related hashtags, brand monitoring

Audience

Engagements

Opportunities

Demo

Dashboard Templates

tabsoft.co/FacebookDashtabsoft.co/TwitterDash

Calculation Used in the DemoCASE [Parameters].[KPI]WHEN “KPI name” THEN [Field in your data set]WHEN “KPI name” THEN [Field in your data set]WHEN “KPI name” THEN [Field in your data set]END

Thank you!

mwallace@tableau.com@wordsbywallace