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10 Ways to Think Like a Political Strategist to Drive Institutional Change
UX Camp DC 2017 • #UXCampDC • @anthonydpaul
Long-term vs near-term (MVP)
Critical business AND user needs
Quantifiable and measurable
Methods of measurement
Refocus throughout
Define success
Interviews
On-site observation
Google “filetype:pdf” reports and training
Braindumps with existing team members
Talk to actual employees/users
Quote representative user sessions
Create journey, persona, story documents
Create digestible deliverables
Champions users, but frame in decision-maker’s terms
Tailor presentations for audience
Listen more than you talk
Let them speak for you
Identify people with persuasive pull
So often a project fails because we fail to see the perspective of the [decision makers] who hold the keys to our success.Tom Greever, author of Articulating Design Decisions
Timebox all the things
Talk to many people (avoid swoopers)
Isolate layers of research (Treejack, iconography)
Rapid ideation and testing (sketching)
Measure (aka, poll, poll, poll)
Outsource/Crowdsource ideas (important people and externals with klout)
Trusted partnerships (e.g., TopCoder)
Subject matter authorities
Internal and external partners
Don’t insult your incumbents
Everything is “an opportunity”
Partial solutions to serious problems
Communicate stages
MVPs and incremental support
Deadlines, things you are working on next
Apologize without excuses; discuss remedies/changes
Know what you’ll get called out on
Meeting notes with names, quotes, and assignments
Follow-up emails
Transparent review/decision systems
Let others be the “bad guy”
Be your own PM
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.Sun Tzu, The Art of War