MONY

Seo Hee Lee I Sohyun Park I Christine McGahhey I Eric Wong

Paymentwith IOT

creating a product or a servicefocusing on a specific theme implementing IoT

Mobile Appthat helps you manage your spendings

Receipt and Stamp Management + Changing spending Habits

Contents

1. SEGMENTATION

2. DESK RESEARCH (comparison with rivals)

3. DESIGN OPPORTUNITY

4. CONCEPT

5. BUSINESS MODEL

6. DESIGN CONCEPT

7. UI DESIGN

8. STORYBOARD

SEGMENTATION

Late Adopter Provider

Young Worker

SPENDING HIGH

SPENDING LOW

TECH UNFRIENDLY TECH FRIENDLYYoungWorker

LateAdopter

Provider (Mom)

Mature Philanthropist

Penny-pincher

Trend-needy

TrendBuyer

SPENDING HIGH

SPENDING LOW


LateAdopter

Provider (Mom)

Penny-pincher

Trend-needy

TrendBuyer


Name: Kim, Mi-aeGender: Female Age: 45

“Do well and you will get presents."

Occupation: HousewifeEducation: Bachelor’s degree in Home EconomicsEthnicity/Nationality: KoreanSocial Class: Middle

Personality: Giving, simplisticActivity: Home shopping, gardening, drama shows, exerciseInterest: Kids, education, learning about coffeeValue: Family, trust, loyalty

Benefits/needs: Easy use, economic (inexpensive)Usage rate: Medium, averageBrand loyalty: Home plus, EdiyaReadiness to buy: Medium

Provider (a.k.a. Mom) Tech Unfriendly / Spending High

SPENDING HIGH

SPENDING LOW


LateAdopter

Provider (Mom)


Penny-pincher

Trend-needy

TrendBuyer

Young Worker Tech Mid-high / Spending Middle

Name: Suzy LeeGender: FemaleAge: 26

“My boyfriend'd better propose soon."

Occupation: Receptionist in LGEducation: Bachelor’s in Business and PsychologyEthnicity/Nationality: KoreanSocial Class: Mid-low

Personality: Hardworking, dedicatedActivity: Yoga, shopping, datingInterest: Boyfriend, fashion, cosmetics, League of LegendValue: Trust, social stability, responsibility, family

Benefits/needs: Fast, efficient, customized, economic, uniqueUsage rate: mid-highBrand loyalty: Zara, Swarovski, Olive YoungReadiness to buy: medium, average, a little close to low

SPENDING HIGH

SPENDING LOW


LateAdopter

Provider (Mom)


Penny-pincher

Trend-needy

TrendBuyer

Late Adopter Tech mid-low / Spending mid-low

Name: Aron ParkGender: MaleAge: 22

“You have to learn the rules of the game. And then you have to play better than anyone else."

Occupation: Student / English tutorEducation: Sophomore in collegeEthnicity/Nationality: American KoreanSocial Class: Mid-low

Personality: Optimistic, out-going, adventurous, friendly, conservativeActivity: Soccer, mobile gamesInterest: Car magazines, sales, comic booksValue: Social stability, colleague recognition, safety, achievement,

Benefits/needs: Fun, cheap, economic, popularUsage rate: Mid-lowBrand loyalty: H&M, FIFA, Nike, Adidas, Manchester UnitedReadiness to buy: Low

RESEARCHFinance Management

Applications

Secondary Research

Mint Woori Bank App Touching Expensify

Mint

Major ContextManagement

OriginUSA

TechnologyAccount Aggregation Technology

Personal Finance App

Helps you manage your money by keeping track of what you spend and where and allows you to add all of your accounts into the single application to help organize.

You can set budgets, look at finance tips, see a chart of your monthly spending, and set reminders for upcoming bills. Also, it helps you see all of your transactions so that there isn't a need to keep all of your receipts.

Wooribank


OriginSouth Korea

TechnologyAuthentication Certificate

Bank Account Management App

Wooribank app is as the name suggests, a general management application for the people who owns a Wooribank account.

From just simply viewing one’s account to customizing the usage of one’s card, this app allows almost all of the functions available on the official website.

Touching


OriginSouth Korea

TechnologyNFC

Stamps and Coupons App

Touching mainly focuses on managing stamps and coupons alongside with stacking points. Rather than the users carrying around the physical stamps cards, Touching allows keeping track and updating the stamps through the app, thus creating less hassle.

Touching also allows saving points by reading the information of one’s card spending through NFC function in smartphones.

Expensify


OriginUSA

TechnologyOptical Character Recognition

Business Management App

Expensify allows you to scan receipts, track your mileage, link debit and credit cards to oversee your spending habits, and even create expense reports. The interface is minimal, composed of four distinct components, with additional tools for setting flight alerts and automatically converting currency while traveling. Exporting data is to others apps is just as simple.

DESIGN OPPORTUNITY

Penny Pinchers Money on My Mind

Save the Polar Bears

Less is More

DESIGN THEMES

Save the polar bears (eco-friendly)Going Dutch, baby (social)It’s my life (spending habits)ASAP (speed & accessibility)Stealing is a crime (security)Paper or plastic (card or cash)Money on my mind (money management)Less is more (organization)I don’t trust you (credibility)Penny pinchers (price & service)

PENNY PINCHER

These are people who prefer inexpensive things and price is the main aspect that people consider when purchasing goods. This can also include people who keep track of benefits that their banks give them, sales and discounts that stores have, and stamp cards from restaurants and cafes that give you free items for loyalty.

“I feel like cards (credit usually) provide benefits / discounts.”

“I only use stamps that are easy to keep track of. These days, there are too much stamps. I stopped caring.”“I think getting information about discounts/benefits for specific cards through NFC is a great idea.”

MONEY ON MY MIND

While banks organize things for their users, a lot of it is also done by the

users themselves. For instance, keeping track of their spending, putting money aside for the future, or keeping several accounts. Users will check their balances, or make their own budgets for the future, and keep track of the accounts from different bank themselves. Some people do not track their finances at all though, and only keep track mentally.

“I have two accounts, a Korean one and an American one. I use them both evenly but my money mainly goes into my US account.” “My Korean account sends me an update every time I spend money on my card involuntarily. But honestly it’s annoying and I don’t like it that much” “When your income fluctuates it’s hard to keep a solid plan… But I keep track to not go over budget either”

LESS IS MORE

This is in regards to physical belongings like wallets, applications on

smartphones, and coupons. Many users would like things to be minimized and efficient. For example, some people take pictures of barcodes instead of downloading the application because of clutter.

“I carry minimum number of physical cards because of the size of my wallet. It only fits maximum 6 cards.”

“I use points and stamps and all only when the actual card is not needed. Like when your phone number or mobile app is enough.”“Bank apps have separate functions into different apps. I don’t know why.”

CONCEPT

Key Features Technology

Keywords

Values

KEY FEATURES

A payment service application based on IOT technology

Linking with banks, emails, and restaurants or cafes for the stamps

Collecting information from receipts and bank account for

analyzing user’s spending patterns

Collecting users’ information to create a comparison analytics

Using real life purchases and actions to influence the digital

environment

TECHNOLOGY

IOT - Big Data

Analyzing users profiles anonymously so they can compare habits

Optical Character Recognition

Translating receipts into text for search functions and readability

Smartphone Application

Finance and money management application for mobile devices

KEYWORDS

Customizable

Users are able to customize their pet and experience

Economic

The application is free and encourages users to spend their money wisely

Convenient

Works quickly and is easy to master for all user groups

VALUES

Organizes cards and receipts for users who dislike clutter

Provides an entertaining way to manage money for users who find it boring

Encourages users to be fiscal for those who have trouble saving money

Includes a search function for users who are forgetful

Allows customization and growth for users to interact with their pet daily

Has regularly accuring promotions and partnerships for active shopping users

BUSINESS MODELStructure

Model Pattern

STRUCTURE

MODEL PATTERN

“Multi-sided Platform” and “Free as a Business Model”

A free of charge offer that collects funds from advertisements and promotions,

as well as being a free to download service with optional in-app purchases to

customize the user's experiences further

UI DESIGN

Flowchart

Main Screen Main Functions

Store and Purchases

FUNCTIONS

Major Functions

1. Recording & searching receipts

2. Stamp collection

3. Analytics

Functions that are unique to Mony

1. Search function for the receipts

2. Stamp collected through receipts

3. Accessing email for receipts

4. Big data analytics

5. Entertainment & character

FLOW CHART

DESIGN CONCEPT

Objective

Inspiration Theme

Character

Colors

OBJECTIVE

Appeal to the expected target: female young adult

Friendly and entertaining

Engaging

Incorporating entity

THEMES

Friendly Entertaining

INSPIRATION

Habit RPG

INSPIRATION

Tamagotchi

INSPIRATION

Molang Mochi from MerryBetween

CHARACTER

MONY the Money Buddy

mony mony haedo Mon(e)y

Age ??Gender Prefer not to answerOccupation Mascot of MONY

Likes Organized peopleDislikes Overspending

Quote of the day

“I’m not edible.”

CHARACTER

Designed to make an appeal to the

expected primary target- female

young adults

Soft and cuddly form

Cute and addictive appearance

COLOR PALETTE

d1f2a5 effab4 ffc38c ff9f80 fcd0cf

Colors that match our concept and expected target

MOCHI COLORSKEYWORD “DANGO”

PASTEL, FEMININE, WARM

FRIENDLY, FUN, BUBBLY

TITLE PAGE& MAIN SCREEN

MAIN FUNCTIONS

UI DESIGN

Camera button always exposed (1 depth)

since receipt scanning is the core factor of Mony.

Skeuomorphic approach:

receipts in separate sheets;

stamps collection resembles a typical wallet.

UI DESIGN

Icon size minimum 60 px width.

The size of icon still visible at the moment of pressing it,

considering average adult thumb size.

Minimum font size 14pt;

main functions no less than 16pt.

UI DESIGN

Mony on most pages to keep the users engaged,

and for aesthetic purpose as well.

STORYBOARD

Spoiled Milk Bad Organizer

Shopaholic

Spoiled Milk

Housewife (Provider)

Bad Organizer

College Student (Late Adopter)

Shopaholic

Young Worker

MONY IS ALWAYS THERE FOR YOUYour finance buddy will be around in any situation to

collect your receipts, search for things you may have

forgotten, keep your stamp cards safe, and give you advice

on your spending habits.

Transform your daily activities and the responsibility of

finance into a friend that receives digital rewards for real

world purchases and habits.

Make your finances personal, relatable, and enjoyable!

E.O.D.