DESIGN THINKING TASTER WORKSHOP

Lennart Hennigs, Phil Bachmann, Steven Ney

HPI Academy | Education for Professionals

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DESIGN THINKING ?

CUSTOMER-CENTRICITY. TO FOSTER INNOVATION.

PEOPLEATTRACTIVE

TECHNOLOGYFEASIBLY

BUSINESSVIABLE

DESIGNTHINKING

...STARTS HERE

EXPERIENCEINNOVATION

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GENERAL ELECTRICCT, X-RAY, MRI

BACKGROUNDChildren perceive the procedure as stressful.

CHALLENGEMake the entire trip to the hospital enjoyable for kids.

SOLUTIONEverything before, during and after the procedure is designed like a kids adventure.

CUSTOMER-CENTRICITY. EXAMPLES.

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IDEOEmbrace Incubator

BACKGROUNDHigh mortality in premature children in 3rd world countries.

CHALLENGEMake the advantages of incubators accessible.

SOLUTIONSwaddle cloth made from special material.

CUSTOMER-CENTRICITY. EXAMPLES.

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TRULY UNDERSTAND THE PROBLEM

WORK TOWARDS A SOLUTION

IDEATE PROTOTYPE TEST

DESIGN THINKING. PROCESS.

REPEAT AND ITERATEAS NEEDED

SYNTHESISOBSERVEUNDERSTAND

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DESIGN THINKING IS

A SET OF METHODS.A TOOLBOX.A MINDSET.

WHAT TO EXPECT TODAY.

We switch between plenum and team work.Everything we do is timeboxed.You will feel rushed.

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WHAT TO EXPECT TODAY.

You will get lost.You will be confused.But this is OK.

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WHAT TO EXPECT TODAY.

You will get lost.You will be confused.But this is OK.

Trust the process.

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WHAT TO EXPECT TODAY.

You will get lost. You will be confused.But this is OK.

Trust the process.Have fun.

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LET’S WARM UP.PAPER. SCISSORS. STONE.

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TODAY’S CHALLENGE:

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TODAY’S CHALLENGE:REDESIGN THE CHRISTMAS SHOPPING EXPERIENCE.

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TODAY’S CHALLENGE:REDESIGN THE CHRISTMAS SHOPPING EXPERIENCE.

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TODAY’S CHALLENGE:REDESIGN THE CHRISTMAS SHOPPING EXPERIENCE.

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TODAY’S CHALLENGE:REDESIGN THE CHRISTMAS SHOPPING EXPERIENCE.

SYNTHESIS IDEATE PROTOTYPE TEST

DESIGN THINKING. PROCESS.

OBSERVEUNDERSTAND

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OUR EXAMPLE. DESIGN A BETTER TOOTHBRUSH.

OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST

UNDERSTAND. CLARIFY THE PROJECT SCOPE.

GOALS§ Intensive analysis of the initial situation.§ Review existing research or knowledge on the topic.§ Look at the different (and quite possibly conflicting) perceptions and assumptions.§ Defining the scope of the challenge and understanding the underlying problem.

UNDERSTAND

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UNDERSTAND SYNTHESIS IDEATE TESTPROTOTYPE

OBSERVE. UNDERSTAND THE USER‘S POINT OF VIEW.

GOALS§ Collecting and extracting valuable information and insights.§ Do “field work” to build empathy with users and stakeholders.§ Engaging with users (through interviews), by observing users (through participant observation), and

immersing themselves in users’ lifeworld (by trying to relive users’ experiences).

OBSERVE

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INTERVIEW IMMERSE OBSERVE

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OBSERVE. WAYS TO GAIN EMPATHY.

INTERVIEW

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OBSERVE. INTERVIEW STORYLINE.

1. Introduce (and explain) yourself2. Frame your interest3. Establish a connection4. Ask for stories5. Discover emotions6. Ask many why-questions7. Show your gratitude

INTERVIEW

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OBSERVE. TIPS FOR DOING INTERVIEWS.

Ask open ended questions.Ask neutral questions.Only one question at a time.Ask for the reason.Do not be afraid of silence.Search for inconsistencies and contradictions.Pay attention to body language and facial expressions.

Record your findings.

UNDERSTAND SYNTHESIS IDEATE TESTPROTOTYPE

GOALS§ Analyzing and condensing research experiences, findings & insights.§ Make new sense of the insights generated in empathy work.§ (Re)Frame the central problem or challenge you are going to tackle.§ Defining a meaningful and actionable ideation question based on the learnings.

OBSERVE

SYNTHESIS. ANALYZE YOUR FINDINGS AND REFRAME.

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UNDERSTAND TESTIDEATE PROTOTYPE

IDEATE. DEVELOP AND EXPLORE IDEAS.

GOALS§ Generating a broad spectrum of diverse ideas to solve the problem defined before.§ …using a wide range of brainstorming techniques.§ Clustering of ideas to select the most promising ones.§ encourage the generation of many different ideas, of wild ideas as well as ideas that emerge from

team collaboration.

OBSERVE SYNTHESIS

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BRAINSTORMING RULES

DEFER JUDGEMENT.

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BRAINSTORMING RULES

DEFER JUDGEMENT.BE VISUAL.

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BRAINSTORMING RULES

DEFER JUDGEMENT.BE VISUAL.BUILD ON THE IDEAS OF OTHERS.

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BRAINSTORMING RULES

DEFER JUDGEMENT.BE VISUAL.BUILD ON THE IDEAS OF OTHERS.STAY ON TOPIC.

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BRAINSTORMING RULES

DEFER JUDGEMENT.BE VISUAL.BUILD ON THE IDEAS OF OTHERS.STAY ON TOPIC.ENCOURAGE WILD IDEAS.

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BRAINSTORMING RULES

DEFER JUDGEMENT.BE VISUAL.BUILD ON THE IDEAS OF OTHERS.STAY ON TOPIC.ENCOURAGE WILD IDEAS.ONE CONVERSATION AT A TIME.

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BRAINSTORMING RULES

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DEFER JUDGEMENT.BE VISUAL.BUILD ON THE IDEAS OF OTHERS.STAY ON TOPIC.ENCOURAGE WILD IDEAS.ONE CONVERSATION AT A TIME.GO FOR QUANTITY.

UNDERSTAND TESTIDEATE PROTOTYPE

GOALS§ Brings your teams’ ideas to life. § Create a rough model of the idea or ideas so that users can experience the innovation.§ Turning the selected ideas into tangible experiences.§ Think with your hands.

OBSERVE SYNTHESIS

PROTOTYPE. MAKING IDEAS TANGIBLE.

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ON PAPER GET PHYSICAL PLAY THEM OUT

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PROTOTYPE. MAKING IDEAS TANGIBLE.

UNDERSTAND

GOALS§ Testing of prototypes with users and/or stakeholders.§ Collecting feedback to learn what works and what doesn‘t.§ Identification of potential for further optimization.

IDEATE PROTOTYPE TEST

TEST. GET FEEDBACK AND IMPROVE YOUR IDEAS.

OBSERVE SYNTHESIS

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ITERATE. REVISIT YOUR CHALLENGE.

IDEATE PROTOTYPE TESTSYNTHESIS

GOALS§ Based on the user feedback, which phase do you want to revisit?§ Do you wan to sharpen the problem or do want to revisit the solution?

UNDERSTAND OBSERVE

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PRESENTATION. WALK US THROUGH YOUR PROTOTYPE.

VIELEN DANK.

HPI Academy | Education for Professionals