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Get instant insights into the real quality and impact (= psychological advertising effects).
Digital. Science based. AI supported. Before and after the actual Implementation.
// THE BRANDED CONTENT MEASUREMENT AND SALES TOOL.
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PRODUCT PLACEMENT & BRANDED ENTERTAINMENT
Product placement and branded entertainment (often referred to as branded content) are powerful marketing tactics.
In times of growing advertisement avoidance, brands need to become part of the entertainment, which the consumer
wants to see. If done right, a brand integration into suitable content and stories can have a tremendous impact on brand
awareness, attitude towards the brand (and products), as well as effects that directly drive sales.
Those measures are able to not even promote a product, but also help to build a strong and lasting brand – way better
than any banner or display ad can.
That is one out of many reasons why it is crucial for every brand to consider it.
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Click here to see the integration on YouTube
EXAMPLE 1: Reese’s Pieces and E.T.
© Universal Pictures, 1982 * 1 month after the movie release. source: http://content.time.com/time/magazine/article/0,9171,922960,00.html
10 integrations of the packaging and the chocolate.
Product as part of the story.
Sales
+65%*
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Click here to see one of the integrations on
YouTube
EXAMPLE 2: Mini and The Italian Job
© Paramount Pictures, 2003
Multiple integrations of the cars as essential part of the story.
Sales
+22%*
* Year of the movie release. source: https://www.bloomberg.com/news/articles/2004-04-04/bmws-mini-just-keeps-getting-mightier
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THE CHALLENGES WE HELP YOU TO TACKLE
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Doing it the right way
Research* has shown that there are many details that can influence the
success of branded content.
This is critical, because branded content is not a simple message, but
playing with the consumer’s mind. Not done correctly, it can even harm a
brand’s reputation and revenue!
Therefore, it is not surprising, that the main reasons why brands do not
invest in product placement are uncertainty of its advertising effects and
fear of reputational damage.**
* See for example: Cowley, Elizabeth and Chris Barron (2008), “When Product Placement Goes Wrong: The Effects of Program Liking and
Placement Prominence,” Journal of Advertising, 37 (1), 89–98.
** source: online survey by the University of Applied Sciences, Hochschule Duesseldorf, Faculty of Business Studies, and EL CARTEL MEDIA
GmbH & Co. KG (2010).
THE CHALLENGE
Considering all parameters and side effects when planning branded
content measures.
This can’t be done by the human mind or even basic Excel.
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Measuring branded content impact
Since the main impact of branded content happens on a subconscious
level, it is hard to measure. Common ways like “Recall” and other explicit
questionings usually mislead, because they only show a very small part of
the whole effect! Other traditional approaches are highly expensive.
However, brands as well as content producers need to provide proof that
an integration has been done right and has a relevant impact.
In addition, this should be rather known before the actual implementation.
THE CHALLENGE
Measuring the quality and success of branded content activities –
before and after the actual implementation.
Measuring the psychological advertising effects and not just if people
recall something.
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Increasing sales numbers
While brands need ideal branded content to maximize direct and indirect
effects on sales, content producers need to provide the tools and
knowledge to provide this service and necessary security.
Media sales agents are usually no experts on marketing psychology and
optimization. Brands cannot be easily provided with validated information
and the team feels uncomfortable with this complex topic. That makes it
difficult to sell this awesome measure.
THE CHALLENGE
Enabling the representatives of the content producing company to
become real experts on branded content.
Installing processes to provide validated concepts within a short time
and with minimal effort.
Maximize sales numbers for all stakeholders.
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HOW PLACEDISE SUPPORTS YOUR GOALS
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Better branded content
Placedise automatically combines the power of over 600 scientific
studies and provides you with validated recommendations.
+ Get instant recommendations on the best fitting format and
integration.
+ Evaluate and optimize brand and product integration – no matter if it
is a simple background placement or storyline integration, on TV or
YouTube.
+ Know when the integration is risky for the brand’s reputation.
+ Let the Placedise AI think about all parameter combinations and side
effects. You can focus on the execution without worrying about potential
problems.
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Measuring the real quality & impact
Placedise uses big data analytics to simulate the success of branded
content based on hundreds of historic observations.
+ Be able to predict and measure the psychological advertising
effects (= quality) of branded content and commercials.
+ Simulate the success of a measure even before its actual
implementation.
+ Measure branded content and commercials impact without leaving
your desk and without being a statistics expert.
+ Digitally automated. Within minutes.
+ And get some beautiful PDF reports too. Within seconds.
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Increasing sales numbers
Placedise provides you with the tools to include validated expert
knowledge and evaluation directly into your sales process.
+ Offer comprehensive research insights with minimal effort.
+ Provide validated and optimized concepts for branded content
and commercials.
+ Enable your media sales agents to be real branded content experts
– with the support of the Placedise Artificial Intelligence software.
+ Optimize the sales and onboarding process.
+ Provide recommendations on the ideal marketing mix.
+ Be able to present solutions and results within seconds.
+ Integrate Placedise with your CRM (e.g. Salesforce or ZOHO).
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Test it 14 days free of charge and see for yourself!
Without any obligation and subscription. If you don't like what you see, you simply do nothing and nothing else happens.
Write a short e-mail at [email protected] or click here
chosen references
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WHAT WE OFFER IN DETAIL
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MAIN FEATURES AND MODULES
What we offer in detail
PROJECT MANAGEMENT
+ Manage your formats portfolio (e.g. TV Shows)
at one place.
+ Format-Object Matching: See the best format
for every advertising object (brand, product, …).
+ Keep your data in sync with your team.
+ Basic Monitoring.
SALES / MARKETING
+ Quick Recommendations: Get instant feedback on how
perfect branded content or commercials would look like
for each brand.
+ Marketing Mix: Get detailed recommendations on the
perfect marketing mix for each brand.
+ Project Tracking: See what is happening across the
team.
+ Structured Data Collection: Easily gather relevant
information from your client or business partner.
RESEARCH
+ Advanced Analysis: Run detailed tests (ex-ante and
ex-post) on how a specific placement or commercial
performed or will perform (regarding the consumers
mind).
+ Reporting: Get detailed reports and insights on every
detail. Analytics: Compare different scenarios against
each other and find the best setting for everything.
MONITORING PLUS
+ Get detailed analytics to track team performance and
usage of the different functionalities.
+ Watch performance over time and benchmark.
WHITELABEL
+ You will be using the Placedise software with an
exclusive look - tailored to your company.
+ You will still be able to use Placedise as proof for you
work whenever it is useful for you.
API
+ Activate the API for your account.
+ Integrate specific Placedise processes and services
with your other systems like Salesforce, or ZOHO.
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find the BEST marketing mix
find the BEST setting
do the BEST brand integration
include ADVANCED market research
do the BEST project management
make your clients HAPPY!
take sales to the NEXT LEVEL
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Become Part of the Revolution!
Placedise GmbH
Neue Amberger Strasse 39, 92655 Grafenwoehr, Germany
Represented by: Jens Kuerschner, Maximilian Boehm
Company Register Entry: Handelsregister B Weiden i.d.OPf., HRB 4366
Contact usat
We are looking forward to hearing from you.
Discover moreat
www.placedise.com
