2010 Thought Leader Series

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Linkage’s Thought Leader Series is a convenient and cost-effective way to bring some of the most world-renowned leaders right to your organization.

Text of 2010 Thought Leader Series


Linkages Leadership Series helps Nokia realize

one of our companys fundamental values:

leaders developing leaders.

Anna Tavis // Nokia

e-Learning Services

Linkages Thought Leader Series is a convenient and cost-effective way to bring some of the most world-renowned leaders right to your organization. These 90-minute live broadcasts can be easily integrated into your existing leadership and management devel-opment programs. The broadcasts can be viewed by satellite and webcast and include an interactive Q&A session with the featured presenter. Additionally, Linkage makes the broadcasts available on-demand after the original broadcast date.

Malcolm Gladwellon Why People are SuccessfulJune 17, 201011:00AM12:30PM ET

Dan Heathon How to Change Things when Change is HardMay 12, 201011:00AM12:30PM ET

Spring 2010

Carlos Gutierrezon Leadership from Top to BottomMarch 11, 201012:00PM1:30PM ET

Marshall Goldsmithon The Positive Actions Leaders Must Take to Start Winning AgainApril 14, 201011:00AM12:30PM ET

Sheena Iyengaron The Art of ChoosingSeptember 15, 201011:00AM12:30PM ET

Hank Haneyon A Roadmap to ExcellenceOctober 19, 201011:00AM12:30PM ET

Fall 2010

The 2010 Thought Leader Series

Participate in WORLD-CLASS, interactive Management & Leadership training via Satellite, Webcast, and/or DVD

Helping thousands of managers & leaders achieve better results!

Call 781.402.5555 to register or for more information.

Lynda Grattonon Creating Performance Driven Innovation within your OrganizationNovember 17, 201011:00AM12:30PM ET

Michael Robertoon How Great Leaders Prevent Problems Before they HappenDecember 8, 201011:00AM12:30PM ET

e-Learning Services

To participate or for more information please call 781.402.5555 or visit www.linkageinc.com/disl.htm2

Carlos Gutierrezon Leadership from Top to Bottom

Carlos Gutierrez understands the world of business, from the first rung on the ladder to the very top. He knows exactly what it takes to help businesses grow and to create jobs.

Throughout his career, Carlos Gutierrez has witnessed many different styles of leadership and he has incorporated the best of these traits into his own life. His leadership journey provided him an up-close view of both corporate leaders and heads of state and from

his own experience ascending the leadership ladder. With firsthand experience in the vast opportunities America has to offer, Carlos Gutierrez has a rich range of perspectives on the world of business. He understands the point of view of the salesman just starting out, the immigrant forging a career in a new country, the corporate execu-tive steering a company with a household name, and the government official working to advance business around the world.

Participants in this program will learn:

The varied approaches and surprising tactics all great leaders have in common

Why having the will to lead and the desire to embrace risk cre-ates dynamic leaders

How to foster environments where innovation can thrive and superior results can be produced

Carlos Gutierrez is the son of Cuban immigrants who began his career selling Kelloggs cereal to small grocery stores in Mexico City and eventually rose to become the youngest CEO in the 100-year history of Kellogg Company. Gutierrez, faced the challenge of reversing the downward spiral in which the respected company found itself. Kellogg had been under-performing for more than five years and was losing out to its major competitor, General Mills. Pledging to boost profits, Gutierrez developed a strategy that would effectively reinvent how Kellogg did business and through a series of acquisitions expanded Kelloggs presence in a number of non-cereal areas. Gutierrez directed the Kellogg toward brand building and launching new products to in-crease sales. To ensure Kellogg maintained its well-known and trusted name in its key categories, Gutierrez increased marketing efforts and entered into licensing agreements with leaders in childrens enter-tainment, including Disney and Nickelodeon. The new strategic plan executed by Gutierrez produced results. Between 1999 and 2003 sales increased 43 percent and earnings 131 percent. Because of his success there was speculation Gutierrez might be lured by a larger company to bring about another turnaround. In 2005, he was tapped to be the 35th Secretary of the U.S. Department of Commerce. He now currently sits on the board of several companies including United Technologies, GLW Corning, and Occidental Petroleum.

Marshall Goldsmith on The Positive Actions Leaders must Take to Start

Winning Again MOJO moves us to define who we are in a new and illuminating way! MOJO is a guidebook for the leaders of the future.

Frances Hesselbein

Mojo is the moment when we feel were on a roll, firing on all cylinders, and everyone around us senses it. When were moving forward, making prog-ress, achieving goals, clearing hurdles, passing the competitionand doing so

with increasing ease. Sports people call this being in the zone; oth-ers describe it as flow. Marshall describes it as Mojo--that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. Mojo plays a vital role in our pursuit of hap-piness and meaning because it is about achieving two simple goals: loving what we do and showing it. And it becomes apparent when the positive feelings toward what we are doing come from inside us and are evident for others to see. In other words, it is the moment when theres no gap between the positive way we perceive ourselveswhat we are doingand how we are perceived by others.

Participants in this program will learn:

The three elements needed to maximize professional and personal mojo

How to gauge work in terms of mojo How professionals can measure both personal and professional

mojo in their daily lives Dr. Marshall Goldsmith is a world authority in helping successful leaders achieve positive, lasting change in behavior: for themselves, their people and their teams. What Got You Here Wont Get You There is a New York Times best seller, Wall Street Journal #1 business book and winner of the Harold Longman award for Best Business Book of the Year. It has been translated into 23 languages and is a listed best seller in six different countries. Marshall has been ranked as #14 of the Top 50 Thinkers globally. The American Management Association named Dr. Goldsmith as one of 50 great thinkers and leaders who have influenced the field of management over the past 80 years. Ma-jor business press acknowledgments include: Business Week most influential practitioners in the history of leadership development, The Times (UK) 50 greatest living business thinkers, Wall Street Journal - top ten executive educators, Forbes - five most-respected executive coaches, Leadership Excellence top five thinkers on leadership, Eco-nomic Times (India) and Fast Company - Americas preeminent ex-ecutive coach. Dr. Goldsmiths Ph.D. is from UCLA. In 2006 Alliant International University honored Marshall by naming their schools of business and organizational studies - the Marshall Goldsmith School of Management. Marshall is one of a select few advisors who have been asked to work with over 100 major CEOs and their management teams. He is co-founder of Marshall Goldsmith Partners, a network of top-level executive coaches. He served as a member of the Board of the Peter Drucker Foundation for ten years.

>> Spring 2010 speakers



Dan Heathon How to Change Things when Change is Hard

Your success in life isnt based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.

Mark Sanborn

Consider change at every levelin-dividual, organizational, and societal. Maybe you want to help your brother beat his email addiction. Maybe you need your team at work to act more frugally because of the times. Maybe you wish more of your neighbors would

bike to work. Usually these topics are treated separatelythere is change management advice for executives and self-help advice for individuals and change the world advice for activists. Thats a shame, because all change efforts have something in common: For anything to change, someone has to start acting differently. We believe theres a way to do exactly that, and to see how, weve got to explore one of the most fascinating findings of modern psychology. This framework is designed for people who dont have scads of authority or resources. Whether the switch you seek is in your family, in your charity, in your organization, or in society at large, youll get there by making three things happen. Come find out what those things are.

Participants in this program will learn:

The three part framework to help you change things in tough times

How to make those change efforts stick How to turn seemingly hard changes into much easier change

effortsDan Heath is the co-author, along with his brother Chip, of the book Made to Stick: Why Some Ideas Survive and Others Die . Made to Stick is a Business Week and New York Times bestseller, and it has been translated into 23 languages, including Thai, Arabic, and Lithuanian. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year. Dans new book, Switch, is scheduled for release in February 2010. Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted with organiz