3 CETT REPORT

Presented by: SUMEET THAPA

MBA II – A

0901120105

INTRODUCTION

AUTOFORM India: A leading

provider of high quality

Automotive Seat Covers

AUTOFORM

A R. P. Auto style has more than 20 Years Experience in

manufacturing car seat covers by the brand name of. Auto form the

name to reckon with for style and elegance in the automobile

industry. An industry which demands a perfect combination of

luxury with class and reality with choice. The brand leader in

premium car seat cover in India, Auto form is excelling new

horizons in its wide range and best fitment with an exuberant

comfort. Auto form is known for its wide range of world class

materials and consistency in design, form and fitment. Our company

specializes in PU/PVC seat cover and has the widest range of car

seat covers to suit every purpose and taste.

VISIONTo be the market leader of Indian car accessories

manufactory industry by using the ethical business

practices.

MISSION

To be the market leader of Indian car accessories

manufactory industry.

OBJECTIVE I

mprove working condition by providing universal standards in all sectors.

P

rovide a common platform for companies that want to work in tandem with the agencies

that protect the interest of labour.

P

rovide an opportunity to staff and worker as will as consumer community with a ‘win-

win’ approach.

T

o reduce the cost of wastage of entire raw material and reduce the scrapped wastage.

T

o maintain all entry of all purchases bills, sales bills and employ provident funds and

properly return all tax.

MARKET SHARE

ORGANIZATIONAL HIERARCHY

M

r. Rajan Gandhi Managing Director

M

r. Siddharth Gandhi. Marketing Head

M

r. Mukul Sharma Marketing executive

M

r. Lalit Arya Marketing executive

M

s. Aparajita Prakash H.R. executive

Mr. Nitin Jain Senior Accountant.

Mr. Piyush Production manager.

M

r. Jha Head diapatch department

M

r. S.S. Rawat Head of stores.

COMPETITORS R

ISHAB AUTO MALL

S

AHNI AGENCIES

S

ANJAY MOTORES

V

ARINDRA IND

V

ERMA CARCARE

CUSTOMERS#

Honda Siel Cars India Ltd.

#

Hyundai Motors India Ltd.

#

General Motors India Ltd.

#

Mahindra & Mahindra Ltd.

#

Mahindra Renault Ltd.

#

Fiat India Automobiles Private Ltd.

PRODUCTS U

ARROW “ a sharp style to sparke up your interiors”

U

LTRA + “a sporty design you would love to give to your car”

U

JOY “a very sober design purely for elegance”

U

FIT “a sporty design for vibrant interiors”

U

PASS “trend settings sporty design for inspiring interiors”

U

FLY “a design that can put you in a flying mode”

U

CHEER ”a design that is bound to make heads turns”

U

BURR “the new status symbol of your car”

U

IMPRESS “the luxurious new look in your car”

ENVIRONMENT:All businesses operate within an environment, which directly or indirectly

affects the way in which they function. Conceptually, the forces that comprise

the marketing environment are viewed as existing at two levels. They are

categorized as micro and macro environment.

Our production processes do not generate air, water or noise pollution. All our

physical waste is 100% recycled by small-toy manufacturers.

We have genuine concern for our environment and ensure there is no wastage

of water and electricity. We have insulated our factory working area to avoid

air-conditioning and saving on precious electric power. We avoid unnecessary

wet washing to save water. In addition, we also have all the provisions for rain-

water harvesting. We have installed latest computerized sewing machine

equipped with servo motor; which does not consume electricity in idle time.

TECHNOLOGY:

As an ISO 9001: 2000 certified company. We

believe in technology lead and are equipped

with the latest CAD/CAM cutting system and

stitching equipment for quality production and

high uniformity. Company is using the state-of-

the-art German machinery that includes the

latest auto cutters and stitching machines.

TERMINOLOGY…

The various terms used in the organization are:

AR: This represents the ARCH DESIGN of the car

seat covers.

GH: This represents the GATHERING DESIGN of the

car seat covers.

CH: This represents the U-CHEER DESIGN of the car

seat covers.

SYNOPSISTHE TOPIC WHICH IS SELECTED BY ME AS AN ET

TITLE IS:NEW PRODUCT DEVELOPMENT”.

1ST week: maintained the whole stock of raw material in

stores. Maintained the proper records of issuing PU.

2nd week: conducted the need analysis of the requirement

of new product development and found out the various

segments in which they are segmenting the market.

3rd week: collected the data of the various products

related to the features and their quality of theirs.