Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
International Congress and Convention Association www.iccaworld.com
Advanced Presentation SkillsPresenting to Win!
49th ICCA Congress & Exhibition
International Congress & Convention Association
Tina Altieri, Managing ConsultantMedia Australasia Xchange (MAX)Communicate to the MAX!
MAX Copyright 20102
Question?
• If you could “fix” one thing about yourpresentations, what would you change?
A) Knowing how and where to start
B) Making content more compelling
C) Delivering with confidence andconviction
Answer
Every business presentationshould have one common goal…
…that all important art of
MAX Copyright 2010
Now for some appointments!
MAX Copyright 2010
MAX Copyright 2010
But here’s the catch….
• No questions
• No peeking
• 60 seconds
MAX Copyright 2010
MAX Copyright2009
Unfortunately most businesspresenters don’t know thedifference betweenan instruction manual anddelivering a solid presentation.
MAX Copyright 2010
If you don’t have somethingto stimulate your audience,something funny, quirky, somefood for thought every FIVEminutes you will struggle tokeep their attention.
MAX Copyright 2010
The problem with businesspresentations
D-
D-
D-
C-
MAX Copyright 2010
DDDC of BusinessPresentations
D-
D-
D-Dull
C-
MAX Copyright 2010
DDDC of BusinessPresentations
D-Dull
D-
D-Dull
C-
MAX Copyright 2010
DDDC of BusinessPresentations
D-Dull
D-Dull
D-Dull
C-
MAX Copyright 2010
DDDC of BusinessPresentations
D-Dull
D-Dull
D-Dull
C-Consistently dull!
MAX Copyright 2010
What do they say about yourpresentations?
1.Conveys data and doesn’t persuade.
2. No clear point.
3. No audience benefit.
4. “Professional” cardboard cut-out
syndrome.
MAX Copyright 2010
Do two things as an EFFECTIVEspeaker
• To take and hold audience attention
• To build affiliation
MAX Copyright 2010
Communicating on three levels
• Verbal
• Visual
• Vocal
MAX Copyright 2010
What is the first thing thataudiences will judge you by?
A) Verbal
B) Visual
C) Vocal
MAX Copyright 2010
Answer
Visual – 60%
Vocal – 33%
Verbal – 7%
MAX Copyright 2010
Be clear about your aim
What is it you want your audienceto feel, think or do by the timeyou’ve finished?
MAX Copyright 2010
Reflect….
What helped you win when youdelivered your last successfulpresentation?
Why was it successful?
MAX Copyright 2010
MAX Copyright 201022
Five key steps to storytelling withconviction
• Deliver a statement that arouses interest
• Pose a problem that has to be solved
• Offer a solution
• Describe the specific benefits for adoptingcourse of action
MAX Copyright 201023
Shifting the focus from features tobenefits
Here are your triggers….
• This is important to you because….
• What this means to you is…….
• Why I am telling you this is because youcan….
MAX Copyright 201024
Storytelling with conviction
• Deliver a statement that arouses interest
• Pose a problem that has to be solved
• Offer a solution
• Describe the specific benefits for adoptingcourse of action
• State a call to action
MAX Copyright 201025
Who deserves the JK Rowling Awardfor outstanding story telling?
A) First speaker
B) Second speaker
C) Third speaker
MAX Copyright 201026
Star Tips
• Colourful words and catchy phrasesie metaphors and similies
• Write for the ear, not for the eye.
• Don’t rely on PowerPoint!
27
Secured Tenant Base
All contractedportfolio leasesexpiring in 2Q2010have been renewed oralternative tenantssecured, resulting inan increasedoccupancy rate
Diversified Asset ClassBase
Diversified asset classbase, catering to avariety of tenantsector mix, mitigatingincome risk
Appendix: resilient portfolio performance
Rental Income Contribution by Asset Class Base
28
Rental Income Contribution by Tenant Trade-SectorAs at 31 March 2010
28
Appendix: diversified portfolio mitigatesrisk
Construction,Engineering& Services
(29%)
MAX Copyright 201029
Creating your PowerPointbefore you craft yourpresentation is like painting apicture and getting it framedat the same time!
You are likely to look morecomfortable than you feel.
Confidence and nervousness are notmutually exclusive.
MAX Copyright2008 3
0
Remember this:
MAX Copyright2008 3
1
How much time do youdedicate to preparing forQ & A session ?
A)I don’t prepare for Q & A.
B)I think about it on the way to the
presentation.
C) I put in almost the same amountof preparation as the mainpresentation.
International Congress and Convention Association www.iccaworld.com
It’s recommended
C) We put in almost the sameamount of preparation as themain presentation.
International Congress and Convention Association www.iccaworld.com
Lunch anyone?
Wait til you see what we havein store this afternoon!
‘
International Congress and Convention Association www.iccaworld.com
MAX Copyright 201035
What role do you feel you playwhen you have to give abusiness presentation?
A) Subject matter expert
B) Stage performer
C) Sales person
D) Technical advisor
MAX Copyright 201036
What role should you playwhen you give a businesspresentation?
B) Stage performer
MAX Copyright 201037
Warm / dynamic / in control /charismatic / sincere /authoritative/ commanding/passionate/ humourous /credible / energetic……..
What’s written on yourperformance jacket?
International Congress and Convention Association www.iccaworld.com
Remember….
90% of your job as aspeaker is to motivate youraudience.
International Congress and Convention Association www.iccaworld.com
MAX Copyright 201040
Star performance tips
• Nervous energy is positive energy.
• Make your mouth work for you notagainst you.
MAX Copyright 201041
Make your Mouth Work
• Exaggerate A.E.I.O.U
• Say with emphasis May Mee My Mow Moo.
• Vibrate your lips freely as a child would do
a raspberry.
• Say NEOW very slowly and exaggerating
every sound. This focuses the mouth to
stretch out in all directions.
MAX Copyright 201042
Star performance tips
• Nervous energy is positive energy.
• Make your mouth work for you notagainst you.
• Consider props, music or somethingto show in order to capture people’simagination.
• What is your body language sayingabout you?
MAX Copyright 201043
howing
palms?
How am I feeling about thisspeaker right now?
A) I’m captivated and motivatedto listen more.
B) Neutral and could switch offany time.
C) Not interested in listeninganymore.
International Congress and Convention Association www.iccaworld.com
How am I feeling about thisspeaker right now? Judgingby the presenter’sPERFORMANCE I am…
A) Engaged and want to keeplistening.
B) Waiting for a compellingreason to want to stay tuned.
C) Don’t find the performanceappealing but the content iskeeping me interested.
International Congress and Convention Association www.iccaworld.com
Now knowing what I knowabout improving mypresentation techniques…
A)I’m convinced I can present morepowerfully than before.
B) I’m still not confident that I canpresent powerfully but will try sometechniques next presentation.
C) I’d still avoid giving a presentation ifI could and dislike having to deliverto an audience.
International Congress and Convention Association www.iccaworld.com
International Congress and Convention Association www.iccaworld.com
Thank you!49th ICCA Congress & Exhibition
26th Nov 2010
Tina Altieri, Managing Consultant
Media Australasia Xchange (MAX)
Communicate to the MAX!
International Congress & Convention Association