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Tumblr's hyperspeed, hyper-fertile image culture has generated a strange trend: creating DIY adverts by putting brand logos on apparently abstract and unrelated images. What's going on? What are the visual tropes, who's doing this - what inspires people to co-create and appropriate brands like this? Is it an act of subversion or aspiration? Brand hijack, or identification and longing? The meanings are unclear - these images are posted without commentary, making semiotic analysis the only route possible What does it mean for the relationship young people have with brands? What are they saying that Nike, Adidas and Chanel mean? And has this abstract visual language always-already been coopted by the brands themselves? An exploration. Pecha Kucha presented at LimaZulu London, October 2012. Commentary and citations are available in Notes view.
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Global brand ranking: #25
Brand value: $16.2 billion
Market capitalisation: $43 billion
Global brand ranking: #59 (2009)
Brand value: $6.7 billion
Global brand ranking: #60
Brand value: $3.9 billion
Market capitalisation: $13.6 billion
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I create for what I cant speak aloud. Art is resistance
is this real? cos I lurv it ;D
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"Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."
Banksy