Business communication chapter 2

7/29/2019 Business communication chapter 2

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The Seven Cs Effective

Communication


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Presented By

Muhammad Naveed Shakir


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Layout Introduction Seven Cs of Effective Communication.

.Definition.

.Benefits..How to apply..Conclusion remarks.

Conclusion.

Question/Answer Session.Comments of Teacher.


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Introduction

Effective for oral & writtenCommunication.

Principle provide guideline for choiceof content and style of presentation.

Adapted to the purpose and receiverof your message.


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Seven Cs EffectiveCommunication

Completeness.

Conciseness.

Consideration.Concreteness.

Clarity.

Courtesy.Correctness.


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Completeness

Definition

Message is complete when it contain allthe facts the reader or the listener need for thereaction you desired.

Benefits.

1- Achieving desired result withoutfurther expense on messages.

2- Building goodwill.3- Turn away costly Law suit.


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How to apply

(a)- Answering Five Ws.(b)- In reply of inquiry

answering all questions.

Give something extra,

when desirable.

Concluding remarks

Applying show me attitude towardreader and give informative information that pursed

him to visit.


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ConcisenessDefinitionIt means to be point not brief but in fewest possible

word or relevant according to subject matter.Benefits Save time and Expense . Increase repetition by not cluttering their

professional life's.How to apply Eliminate wordy expression.( e.g. use substitute

word/active voices). Include only relevant material. (Avoid long intro,

unnecessary explanation, excessive adjective, phrases). Avoid unnecessary repetition.(e.g.use abrev.CDA,PTCL,

Pronouns).


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Consideration

Definition

Putting your self in their place .Focus on you in place of I or we.

stress the positive in your message.

Focus on You attitude instead of I.

Show audience benefits or interest in thereceiver.

Emphasis positive and pleasant fact.


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Concreteness

It means be very clear in thoughtand expression and must base on factsand figure during writing a message.

Use specific facts and figures.Put action in your verbs.Choose vivid , image building words.


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Clarity

Using words that familiar to themessage of receiver.

Choose precise, concrete and familiarwords.

Construct effective sentences andparagraphs.


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Courtesy

Definition

Being aware not only of theperspective of others, but also their

feeling. It stems from sincere you-attitude.

Be Sincerely, Tactful, Thoughtful andAppreciative

Use expression that show respect.

Choose non discriminatory expression.


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Correctness

Definition

It is proper check on grammar,punctuation, and spelling.

Use right level of language.

Check accuracy of figures, facts& words.

Maintain acceptable writing mechanics.


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Conclusion

Know the seven Cs and using them ,help you become a bettercommunicator .

Documents

Business communication chapter 2