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Average Occupancy Rate: 73.4% Average Daily Room Rate: $135.17 Average RevPAR: $99.22 Average RevPAR Index: 110.4% COURTYARD BY MARRIOTT® Marriott’s largest brand by distribution, Courtyard ® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings. Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market 30 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category. Courtyard has introduced game-changing amenities like The Bistro — a leading fast casual restaurant — as well as guest insight-driven innovations like the GoBoard ® and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. FRANCHISE HOTEL PERFORMANCE* COMPETITIVE FEE STRUCTURE* OPTIMIZED COST PLAN* U.S. and Canada (Units / Rooms) Open: 948 / 133,423 Pipeline: 161 / 21,869 Global (Units / Rooms) Open: 1,080 / 160,370 Pipeline: 280 / 47,686 DISTRIBUTION (Q3 2016) Over 1,080 hotels and locations in all 50 U.S. states and over 45 countries and a robust pipeline of 280 hotels (43% of which are outside the U.S. and Canada) Loyal Customer Base: Marriott Rewards ® Member Paid Nights represent 56% of total Courtyard Nights Lower Cost Bookings: Marriott’s channels generate 66.3% of Courtyard’s reservations Application Fee: $75,000 or $500 per guest room Royalty Fee: 6% of Gross Room Sales Marketing Fund Fee: 2% of Gross Room Sales 80 – 110 keys Average Cost Per Key: $106,600–$160,900 120 – 150 keys Average Cost Per Key: $97,100–$145,900 *2016 Courtyard Franchise Disclosure Document. For all other costs and fees, refer to the FDD. Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn RECENT OPENINGS Courtyard Seattle North/Everett, WA Opened October 2016 Courtyard Sedona, AZ Opened October 2016

COURTYARD BY MARRIOTT… · 2017-01-05 · Courtyard Franchise Disclosure: The data above reflects the performance of all 566 franchised Courtyard by Marriott hotels open and operating

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Page 1: COURTYARD BY MARRIOTT… · 2017-01-05 · Courtyard Franchise Disclosure: The data above reflects the performance of all 566 franchised Courtyard by Marriott hotels open and operating

Average Occupancy Rate: 73.4%

Average Daily Room Rate: $135.17

Average RevPAR: $99.22

Average RevPAR Index: 110.4%

COURTYARD BY MARRIOTT® Marriott’s largest brand by distribution, Courtyard® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings.

Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market 30 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category.

Courtyard has introduced game-changing amenities like The Bistro — a leading fast casual restaurant — as well as guest insight-driven innovations like the GoBoard® and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future.

FRANCHISE HOTEL PERFORMANCE*

COMPETITIVE FEE STRUCTURE*

OPTIMIZED COST PLAN*

U.S. and Canada (Units / Rooms)

Open: 948 / 133,423

Pipeline: 161 / 21,869

Global (Units / Rooms)

Open: 1,080 / 160,370

Pipeline: 280 / 47,686

DISTRIBUTION (Q3 2016)

Over 1,080 hotels and locations in all 50 U.S. states and over 45 countries and

a robust pipeline of 280 hotels (43% of which are outside the U.S. and Canada)

Loyal Customer Base:

Marriott Rewards® Member Paid Nights

represent 56% of total Courtyard Nights

Lower Cost Bookings:

Marriott’s channels generate 66.3%

of Courtyard’s reservations

Application Fee: $75,000 or $500 per guest room

Royalty Fee: 6% of Gross Room Sales

Marketing Fund Fee: 2% of Gross Room Sales

80 – 110 keys Average Cost Per Key: $106,600–$160,900 120 – 150 keys Average Cost Per Key: $97,100–$145,900

*2016 Courtyard Franchise Disclosure Document. For all other costs and fees, refer to the FDD.

Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn

RECENT OPENINGS

Courtyard Seattle North/Everett, WA Opened October 2016

Courtyard Sedona, AZ Opened October 2016

Page 2: COURTYARD BY MARRIOTT… · 2017-01-05 · Courtyard Franchise Disclosure: The data above reflects the performance of all 566 franchised Courtyard by Marriott hotels open and operating

Courtyard Franchise Disclosure:

The data above reflects the performance of all 566 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2015, for which Smith Travel Research, Inc. has data and which did

not undergo material renovations or expansions during the 24 months preceding December 31, 2015. Of the 566 Courtyard hotels, 264 (46.6%) achieved an average occupancy rate equal to or greater than 73.4%; 179 (31.6%) achieved an

average daily room rate equal to or greater than $135.17; 187 (33.0%) achieved or exceeded the average RevPAR of $99.22; and 297 (52.5%) achieved an average RevPAR Index equal to or greater than 110.4%.

There were 568 franchised Courtyard by Marriott hotels open and operating in North America for at least two years and that satisfied each of the Conditions (the “N.A. Included Franchised Hotels”). Of the 568 Courtyard hotels, 283

(49.8%) had at least 66.3% of their gross room nights booked through the Marriott Channels and 360 (63.4%) achieved or exceeded the average percentage of Marriott Rewards contribution to Occupancy of 56%. There is no assurance that

you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2016, as amended, for additional details.

COURTYARD PROTO MODEL ATTRIBUTES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer.

EXTERIOR• Arrival experience includes an optional porte-cochere and enhanced

lighting.

• Modern exterior offers color and material options adaptable to your location.

GUEST ROOMS• The smartly designed room features a luggage drop, tech drop to charge and

store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing.

• Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave.

• The spacious, upgraded bathroom features an integrated walk-in shower.

• The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas.

LOBBY• The newly designed lobby lounge focuses on an elevated evening

experience with special seating options to work or relax.

• The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities. The Bistro leverages the wine and cocktail program released in 2015.

• An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area.

• The GoBoard®, an innovative touch screen monitor promotes hotel details and provides access to local information.

• The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property.

• The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor.

OTHER AMENITIES• Expansive, redesigned fitness experience: 1,000 square feet of appropriate

space for cardio, stretching and strength activities.

• Optional indoor or outdoor pool.

• Scalable meeting space options to meet the demands of your market.

GROW WITH THE WORLD’S FAVORITE TRAVEL COMPANY VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200