PRESENTATION ON DELL INC.

PRESENTED BY

PETHE SARANG S.

HARYKRISNAN G.

HAMID AHMED MOHAMMED

T VISHWESHWARA PRABHAKAR

ABHISHEK LAHA

ABOUT THE COMPANYThe company was founded by Michael Dell in 1985.Headquarter situated at Round Rock, Texas.It develops and supports PC’s, servers, data storage

devices, network switches, computer peripherals and other technology related products.

INTERESTING FACTSPreferred desktop and laptop provider of enterprises

in U.SShips about 140000 systems per day- that’s more than

one every second.The 10 largest US companies run on DELL.The top 5 US commercial banks run on DELL.DELL is the only computer company offering free

computer recycling to consumers worldwide.14 of the top supercomputers run on DELL.

DELL APPROACHLISTEN

SOLVE

IMPACT

DELL’S BUSINESS MODELDirect sales to customersPrice for performanceCustomizationShort delivery timeLatest technologyOnline service and support

Supplier

Supplier

Dell Customer

Demand/ supply

management

Global \ regional

procurementContinuity of

supplyContinuity of

supply

Demand management

Demand management

Build to customer specifications

Build to customer specifications

Sales

I

Orders

______

I

SLC

SALES PROCESS AT DELL

No system ever built without customer orderSystem are custom built in app. 8 hours and shipped

Material pulled and delivered from SLC to factory every 2 hours

SCM coordinates information, material and logistics to customer support

Supply constraints continuously comm. To sales and managed at POS

DELL BRAND NAME AND PRODUCT RANGESOptiplex- Office desktop computer systems.

Inspiron- Consumer laptops.

Power Edge- Large corporate servers.

DELL EMC- Storage area network.

PRICING STRATEGIESPricing for performance

Market based pricing

Sales based pricing

INDIAN MARKET SHAREHP

HCL

DELL

ACER

LENOVO

Other manufacturers, Assembled Systems

15.6

9.8

9.7

7.3

4.7

52.9

COST REDUCTION MEASURESLower inventory

Neglecting Middlemen

Quick delivery

Technology Adoption in Production

R&D

COMPETITORSMajor Competitors are

HP

Lenovo

IBM

Acer

Compaq

REASON FOR DELL’S SUCCESSInternet coupled with direct business model.

Virtual integration

Selling points

Do not just sell products- sell values