Digital MarketingWays of reaching customers through digital marketing

Content Marketing

Mobile Marketing

Conversion Rate Optimization

Marketing Automation

Content Marketing"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — thus, cm can drive profitable customer action"

Content Marketing Framework

Purpose and aim: Why you are creating content and what value it will provide

Target Market: For whom you are creating content and how they will benefit

Story: What specific, unique, and valuable ideas you will build your content assets around

Process: How you will structure and manage your operations to activate your plans

Measurement: How you will gauge performance and continually optimize your efforts

Content MarketingCreate visual content to engage customers

• Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever.

KEEP YOUR CONTENT SHORT BUT INFORMATIVE

Content MarketingVisual content creation is essential

Since it makes up 90% sensory

Marketing.

“In the past, communications with

customers were essentially

monologues—companies just

talked at consumers,”

Mobile Marketing

Mobile marketing is digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via

websites, email, social media and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.

From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider: 80% of internet users own a

smartphone. Mobile platforms, such as smartphones and tablets.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of

SMS/MMS marketing and mobile apps.

Mobile Marketing

Bluetooth Beacon Technology

Send push up notifications to your customers as soon as they enter your store premise

Works in combination with an application (Your brands application)

Mobile Marketing

Using sponsored ads

1. Define your target audience

2. Place 5 seconds ads (cost efficient but effective impact on audience)

Conversion Rate Optimization

Conversion = A visitor to your website takes an action that you want them to take

i.e. signing up for an email newsletter, creating an account with a login and password

1. A Structured and systematic approach to improving the performance of your website

2. Informed by insights – specifically, analytics and user feedback

3. Defined by your website’s unique objectives and needs

4. Taking the traffic you already have and making most of it

Conversion Rate Optimization

Marketing Automation

Features include email marketing, landing pages and forms, engagement marketing, social marketing capabilities, mobile marketing capabilities and

marketing analytics.

Email gets more attention than a post on Facebook or tweet on

Twitter. (recent changes by Facebook the people who actually see

your posts in their newsfeed has dropped dramatically.)

In the case of email it’s a bit different. Even if it doesn’t seem so

people have less mail than there are tweets and status updates in

their newsfeed. So if you have managed to get them to sign up

for your mailing list you have less competing messages.

Marketing AutomationBy creating landing pages that address the specific market segments, product segments or key content segments for your business you can begin to better

funnel people to the specific types of content they desire.

Recap

1. Digital Marketing is essential in gaining market share and establish real brand awareness

2. Its cost efficient since you can target your audience in a more precise way (Statistics, Analytics)

3. Influence an audience who is not local (International Branding)