INDUSTRY READYDIGITAL MARKETING COURSE

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1.YOUR 1ST STEPS IN ONLINE SUCCESSInbound and OutboundStrategiesYour online goalsBuilding your online presenceMarketing your onlinepresenceChoosing your online presenceWebsite & Key website ingredientsWebsites and your businessgoals

2.DIGITAL MARKETING STRATEGYTaking a business onlineDeveloping ObjectivesSMART ObjectivesUsing goals to improvebusiness performanceDifferent Digital marketingstrategies.SEO, Social Media, Paid Ads,Content Marketing, Analytics.

3.SEARCH ENGINE OPTIMIZATIONIntro to search engine optimisation(SEO).How search engines workHow search engines see the webThe importance of an SEO planThe SEO processHow to choose keywordsSetting realistic SEO goalsHow to audit & analysisSEO performance On-Page SEO & Off-Page SEOGoogle search consoleTools & Audit SEO

4.SOCIAL MEDIA MARKETINGIntroduction.The right social media sites for you.Setting your goals for social media.Your long-term social media plan.Social Media MarketerResponsibilities.

5.CONTENT MARKETINGBenefits of Content MarketingContent Marketing StrategyContent CalendarContent Alignment with the Buyer’sJourneyContent Creation and CurationContent Creation Best PracticeContent Scheduling Techniques andToolsContent Marketing ROI Content Marketing MetricsMetrics and Content MarketingStrategy

6.EMAIL MARKETINGIntro to email marketing.Email marketing tools.Email marketing benefits. Types of email marketing.Email marketing best practices. Database for email marketing.

7.DIGITAL ANALYTICSIntroduction to Digital analytics.Google Analytics Benefits andLimitation.Analytics Reporting Terminology.Creating and Configuring a GoogleAnalytics Account.Setting Goals with GoogleAnalytics.Monitoring Campaigns with GoogleAnalytics Report.Analyzing and Recording GoogleAnalytics Data.Things you should know.

8.DIGITAL MARKETING STRATEGYDigital Strategy Fundamentals.Budget Planning.ROI and Success metrics .Setting Strategy Objectives and KPIsPast Performance and IndustryBenchmarks for Forecasting.Regular Performance Reviews.Audience and Competitor Research.Developing a Creative Strategy.Executing a Digital MarketingStrategy.Communicating a Digital MarketingStrategy.

5.REPORT & DASHBOARD CREATIONPresenting data effectively.Managing numbers usingspreadsheets.Creating actionable insights fromyour data.Understanding the Data Cycle.Using data to understandaudiences.

10.INTERNSHIP