Einstein in Higher Ed

Salesforce.org Matt Torpey, Lead Solution Engineer

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AI Assists Us With the Little Things

Before Work

On the GoAt Home

Google, play my morning playlist.

Playing “Morning Pump Up” playlist..

What was our

graduation rate last year?

Which students are at risk of not graduating on time this year?

What are our students saying

about us on social media?

Analytics Machine Learning

Deep LearningChat Bots

How can we give our students always-on support?

AI Has Immense Potential to Assist Us at Work, Too

But There are Still Hurdles to Implementing & Adopting AI

DATA CHANGE TRUST

Where is my data stored?

Key Considerations for Successful Enterprise AI: Data

Do I have equitable

training data?

Do I have the right data for

my use case?

Are the right internal

stakeholders involved?

Key Considerations for Successful Enterprise AI: Change

Am I drastically

changing an existing

workflow?

Can I prove ROI for my end users?

Am I embedding AI

in existing systems & workflows?

Key Considerations for Successful Enterprise AI: Trust

Am I taking user feedback

into my models?

Am I providing model

transparency to my users?

Salesforce EinsteinYour Smart CRM Assistant

DISCOVER

hidden insights and

patterns in your dataPREDICT

outcomes for every function and industry

RECOMMENDthe best action, offer,

or engagement

AUTOMATEbusiness processes and workflows

Automate

Recommend

Predict

Discover

Data

AutomatedData Discovery

Deep Learning

MachineLearning

Einstein Vision& Language

EinsteinDiscovery

EinsteinPrediction

Builder

Einstein NextBest Action

Einstein Bots Einstein Voice

Einstein Analytics

Education Cloud

Einstein

Service CloudEinstein

Marketing CloudEinstein

Commerce CloudEinstein

Einstein Architecture

4B+predictions/day

Einstein Tries Many Different Models for Each OrgModel selects the best data features, builds every model, runs a model tournament

MODEL GENERATION MODEL TESTING

Model 183% accuracy

Model 373% accuracy

Model 489% accuracy

…

Model 1 Model 2

Model 3 Model 4

…

Model 291% accuracy

CUSTOMER ORG

Salesforce.org Education CloudBecome a Connected Campus

heda

Student Success

AdvancementRecruiting

& Admissions

Admissions & Enrollment

Student Recruiting

Applicant Portals

Career Services

Marketing & Communications

One-Stop Student Services

Student Engagement

Alumni Engagement

Fundraising

Advancement Operations

#1CRM

for higher ed

SALESFORCE PLATFORM

Einstein PlatformEinstein DiscoveryEinstein Image ClassificationEinstein Object DetectionEinstein SentimentEinstein IntentEinstein Analytics

Sales Cloud/Education Cloud EinsteinEinstein Lead Scoring

Einstein Opportunity ScoringEinstein Opportunity Insights

Einstein Account InsightsEinstein Activity Capture

Einstein Automated ContactsEinstein Forecasting

Einstein Recommended Connections

Commerce Cloud EinsteinEinstein Commerce InsightsEinstein Product RecommendationsEinstein Predictive Sort Einstein Search DictionariesEinstein Search Recommendations

Marketing Cloud EinsteinEinstein Journey Insights (DMP)

Einstein Social InsightsEinstein Recommendations

Einstein Vision for Social StudioEinstein Engagement ScoringEinstein Segmentation (DMP)

Einstein Splits

Service Cloud EinsteinEinstein Bots

Einstein is Available Across All Salesforce Clouds

Intro to Einstein Products

Sales Cloud Einstein Analytics

Easy implementation

Out of the box predictions

Data Visualization

Data from any source

Standard Objects* (SF only data)

DiscoveryPrediction Builder

Easy implementation

Custom predictions

Custom & Standard Objects (SF only data) Simple to complex

implementation

More complex implementation

Data from any source

Custom analysis and predictions

Productivity tools included