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Business to Business News for the Encinitas Chamber of Commerce
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Local business ownersmingled and had a
good time at theChamber’s monthly
SundownerPAGE 5
The US Chamber ofCommerce notes an
increase in the numberof small businesses
sold recently PAGE 2
The Encinitasentrepreneurial
community got achance to make some
connections at theChamber’s Networking
LunchPAGE 3
Rancho CoastalHumane Society ishelping to promotebusinesses that are
friendly to petsPAGE 9
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Routing slipShare Encinitas First with
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Volume 7, Issue 1 www.encinitaschamber.com FEBRUARY 2011
ENCINITAS — With theend of the World Expo 2010in Shanghai, all of theworld’s eyes continue tofocus on China.
The Encinitas Chamberof Commerce is offering anup-close look at the countryfor those who want todevelop business ties or justsee the sights of an ancientland.
The chamber is spon-soring a nine-day trip toBeijing and Shanghai inOctober, billing it as a busi-ness trade mission. But thetrip is open to anyone inter-ested in visiting China.
“It’s a trip that immersesyou into the culture anddoes it in an easygoingmanner,” said AndyPhemister, who becameexecutive director of the
The Encinitas Chamber of Commerce is taking a trip to China in October that willinclude some sightseeing of historic landmarks such as The Great Wall, above.Courtesy photo
❚ see China on 10
Chamber to lead business mission to China
ENCINITAS — TheEncinitas Chamber board ofdirectors has entered intoan agreement with RanchoSanta Fe-based Hometrax toprovide a new online net-working experience forchamber members.
Hometrax is a new socialmedia application for smallbusinesses and consumerswith a local, communityfocus. It has established afootprint in North Countyby associating with cham-bers of commerce and real-tors in the region, and willbe available free to chambermembers. It provides anopportunity for members tomarket any product or serv-ice to this growing commu-nity of local, recommendedbusinesses.
When the chambermembers are enrolled in theHometrax network, they willbe able to display a “profile”of their business thatincludes a link back to theirwebsite, lots of photos, anda connection to their com-munity and the EncinitasChamber. They can postevents and connect withother local groups and com-munities. They can displayspecial offers and promotethose offers to their connec-tions, other chamber mem-bers, groups and otherHometrax users both on thesite and through theHometrax newsletters.
“We are creating a socialnetwork that is focused onlocal small business” saysMatt Harmon, founder ofHometrax.com. “Our goalsand the EncinitasChamber’s goals are verysimilar. We both want tosupport and create a valu-able resource for these busi-nesses. We all want to reachout to our local communi-ties and find great deals,right here.”
“The chamber plans to
Chamberbrings onHometrax
❚ see Hometrax on 10
Participating in the ribbon-cutting ceremony at Pacific Station in downtownEncinitas on Jan. 28 are, from left, City Council members Maggie Houlihan, TeresaBarth and Jerome Stocks, Scott Kelley from DeWald & Associates, Mayor Jim Bondand John DeWald. See story and more photos on Page 8. Photo by Bianca Kaplanek
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ENCINITAS FIRST • FEBRUARY 20112
CALIFORNIA — With atotal of 3,615 small and mid-sized businesses soldthroughout California in thelast three months of 2010,the closed escrow volumeshowed improvement overthe fourth quarter of 2009,reversing the declinesrecorded for much of lastyear, according to figurescompiled by theBizBen.com Index.
“What we’re seeing is theimpact of the innovativestrategies employed byCalifornia’s small businessentrepreneurs,” said PeterSiegel, MBA, founder andpresident of BizBen.com,parent group of the Index.“Sales were down for mostof the first nine months of2010 compared with thesame periods the previousyear, because of reducedaccess to funds and uncer-tainty about the economy.But resourceful businessbuyers, owners/sellers andtheir intermediaries havegone back to the drawingboard to come up with waysto successfully completetransactions, despite thosehurdles.”
The BizBen.com Indexreported the fourth 2009quarter total of closed busi-ness deals was 3,461. Thevolume for all of 2010 was13,329, representing a 6.6
percent decline from the14,277 sales completed dur-ing 2009.?Among the meas-ures used to overcome someof the problems that haddiscouraged business salesearlier in the year were“increased instances andgreater dollar value of sellerfinancing, earn-out strate-gies and sales of portions ofcompanies offered on themarket, with the owner/sell-ers retaining a portion,”Siegel said.
Southern California’slargest counties registeredfewer closed escrows in2010 compared with theprior year. Los AngelesCounty posted 3,557 trans-actions last year, and 3,769in 2009. Orange Countybuyers took over 1,205 smalland mid-sized businesses in2010 vs. 1,336 in the prior 12months. San Diego Countysales dropped from 1,401 in2009 to 1,150 for 2010. Some577 businesses changedhands last year in SanBernardino County, adecline from the 713 dealscompleted the year before.
The biggest NorthernCalifornia counties showedimprovement during thatperiod, with San Franciscoposting 535 deals in 2010and 502 in 2009, and Santa
Slight increase inbusinesses sold
MiraCosta College seeks,acknowledges and inte-grates the perspectives oflocal civic, community, edu-cation, business and electedrepresentatives served bythe college. This traditioncontinues as MiraCostaundertakes a significant andtimely project, the develop-ment of a comprehensiveeducational planning docu-ment known as the MasterPlan, which will help guidethe college’s future pro-grams, services and facili-ties.
MiraCosta Collegestrives to be a leader in edu-cational excellence, innova-tion and student success.The college currently offerscredit courses for studentsto earn vocational certifi-
cates or associate degrees inmore than 65 areas and dis-ciplines. Enrollment is at anall-time high with nearly18,000 credit and noncreditstudents enrolled at one ofour three campuses inNorth County and/or takingcourses online. Upon com-pletion of their respectiveprograms, these studentsare transferring to universi-ties across the nation andentering the local workforce.
The college has nowpositioned itself for growth,and with the needs of our
local community in mind,has called upon the expert-ise of our business and edu-cation partners to help usenvision what the collegecan look like in 2020. Thispast year, MiraCosta Collegeconducted surveys to gaugewhat our community lead-ers and members currentlyknow about the college, andto see the types of programsand services the communitymay need in the future. Thisengagement continued at aDecember “Report to theRegion,” when dozens oflocal business, educationaland community leaders metto discuss the college’s goalsand identify the ways inwhich these goals could berealized. The discussion atthe Report to the Region was
visionary and exhilarating,with our local business and community partnersheralding the college for itsexcellent transfer and job-training programs, as well asits commitment to studentsuccess. The surveys anddialogue provided the col-lege with valuable ideas andsuggestions that are beingexplored and integrated intoour Master Plan.
Community membersexpressed a desire for thecollege to play an even largerrole in the coming decades.For example, MiraCostacould position itself tobecome a national model forenvironmental educationand sustainability.MiraCosta already has made
MiraCosta integrating needs of region
From www.uschambermagazine.comRetail sales?
Total retail sales rose forthe sixth straight month,increasing 0.6 percent inDecember following a 0.8 per-cent increase for November.Gains were spread acrossmany retail categories. Thelargest declines came frommiscellaneous store retailers (-1.3 percent), general mer-chandise (-0.7 percent), andelectronics and appliancestores (-0.6 percent). Sales are7.9 percent above their year-ago level, the fourth consecu-tive month of near 8 percentgrowth. Total sales in 2010were 6.6 percent above their2009 level. These latest num-bers confirm that the pace ofconsumption picked up in thefourth quarter of last year andwe expect these gains to con-tinue this year.
Consumer Price IndexThe consumer price
index rose 0.5 percent inDecember after rising 0.1 per-cent in the previous month.The increase in headlineinflation was driven by energyprices, which surged 4.6 per-cent in December. Gasolineprices rose 8.5 percent inDecember, which accountsfor the spike in energy prices.Food prices were up 0.1 per-cent in December. Over theyear the CPI is up only 1.4percent. Food prices rose 1.5percent over the past yearwhile energy prices were up7.9 percent. Core prices,excluding food and energycosts, rose 0.1 percent inDecember after remainingunchanged for the last threemonths. Over the year thecore CPI is up 0.6 percent.Despite the rapid rise in gaso-
line prices there remains littlepressure on prices and infla-tion remains benign.
Industrial productionIndustrial production
rose 0.8 percent in Decemberafter rising by 0.3 percent inNovember (revised up from a0.2 percent decline). Theincrease reflected a pro-nounced jump in utility pro-duction, which increased 4.3percent after growing by 1.5percent in November.Production in the mining andmanufacturing industriesincreased 0.4 percent inDecember. Motor vehiclesales, a component of manu-facturing, were down 0.2 per-cent after a more severedecline of 5.3 percent in theprevious month. Capacityutilization, which has gradu-ally improved over the past
year, rose to 76 percent from75.4 percent in November.While the difference betweenNovember and Decembercan be mostly attributed tothe increase in utilities pro-duction, consumer demandis firming and capacity levelsare slowly increasing.
International tradeThe U.S. trade deficit in
goods and services narrowedto $38.3 billion in Novemberfrom $44.6 billion inSeptember. Exports increased0.6 percent to $159.6 billionand imports increased by 0.6percent to $198 billion.Export growth picked up a bitin November after falling inOctober. The trade deficitcontinues to improve and weexpect net exports to be lessof a drag on GDP in the fourthquarter and into this year.
U.S. trade deficit narrowed in November
Feb. 7AARP San Dieguito
Chapter 239 announces a pres-entation on Case ManagementServices by Rita Zeigler, direc-tor of Senior and DisabledServices ICS, at its next GeneralMeeting at 1 p.m. Feb. 7.Location is Belmont VillageSenior Living at 3535Manchester Ave. in Cardiff-by-the-Sea. The public is invitedand refreshments will beserved. For more information,call Doreen at (760) 944-3876.
Feb. 3A lecture/demo on
Framing your Art by Yael will bepresented by the San DieguitoArt Guild from 1:30 to 3:30 Feb.3 at the San Diego BotanicGarden in the Ecke Room, 230Quail Gardens Drive. The eventis free. For more info, visitwww.OffTrackGallery.com.
Feb. 4Will Reaching Back Move
Us Forward will be presentedby Dr. Juanita Browne, history
Calendar
The next Encinitas Chamber of Commerce
Sundownerwill be held from 5:30 to
7:30 p.m. Feb. 15.See www.encinitaschamber.org
for details.
NETWORKING LUNCHThe monthly networking luncheon is
set for Feb. 3, 11:30 a.m. to 1p.m., at Garcia’s Restaurant at
1486 Encinitas Boulevard. The costis $20 for potential members, $15for members. Bring a donation prizeand you and your business get fea-tured. Attendees are encouraged tobring lots of business cards. Localmember restaurants volunteer to
host the chamber.
❚ see Calendar on 11
Dr. James Ochi and Children’s ENT of San Diego celebrated aribbon cutting on Jan. 13. Children’s ENT is located at 477 N. ElCamino Real, C303 in Encinitas. Above, chamber ambassadorsjoin Dr. Ochi as he cuts a ribbon to celebrate the opening of hisnew office. In addition to his successful practice in pediatricear, nose and throat work, Dr. Ochi participates in charitablemissions to clinics in Uganda and Cambodia. Joining theambassadors are Andy Hoang, Patti Ochi, Tricia Ochi, Larry
Michel DDS and Ann Hedges. For more information on Dr. James Ochi and Children’s ENT in Encinitas, visitwww.ent4mykids.com. Courtesy photo
CHILDREN’S ENT
Spotlight on Higher Education
FRANCISCORODRIGUEZ
❚ see MiraCosta on 11
❚ see Businesses on 11
By Suzanne Perez SwansonENCINITAS — The
Encinitas Chamber ofCommerce was fortunateenough to be able to hold itsfirst networking luncheon ofthe year at award-winningBrett’s BBQ in Encinitas.
For anyone who hasn’tbeen to Brett’s you oweyourself a trip. We weretreated to wonderful sand-wiches, salads, side dishesand their amazing sauce.
The service is excellent andBrett was there making surewe were well taken care ofand that no one went awayhungry.
Andy Phemister, execu-tive director, talked brieflyabout the chamber and itsplans for 2011 including atrip to China open to any-one who would like theopportunity at a great price.
Business cards were
ENCINITAS FIRST • FEBRUARY 2011 3
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On Jan. 21 the Encinitas Chamber of Commerce welcomed the Kumon Learning Center, 162 S.Rancho Santa Fe Road in Encinitas. The ribbon cutting was followed by a reception. Kumon isan after-school math and reading enrichment program that unlocks the potential of children sothey can achieve more on their own. Through daily practice and mastery of materials, studentsincrease confidence, improve concentration and develop better study skills. Kumon has 26,000centers in 46 countries and more than 4 million students studying worldwide. For more infor-mation about Kumon Learning Center, call (760) 942-1799. Courtesy photo
KUMON LEARNING CENTER
Chamber’s JanuaryNetworking Luncheonheld at Brett’s BBQ
❚ see Networking on 11
ENCINITAS — Lux ArtInstitute welcomes AlisonSaar as its current artist-in-residence for the 2010/2011season. Saar will be in-stu-dio Feb. 3 through March 5and on exhibit throughMarch 16, underwritten byThe William Hall Tippettand Ruth Rathell TippettFoundation
The Institute is open tothe public Thursdays andFridays from 1 to 5 p.m. andSaturdays 11 a.m. to 5 p.m.An opening reception washeld Jan. 15. Saar will be liv-ing and working at Lux whilecarving a large-scale, colum-nar figure from wood.Visitors can “see art happen”while she is in-studio andcan view her sculptures andworks on paper.
In addition, Lux has thefollowing upcoming eventsscheduled:
— Lux@Night, 7 to 9 p.m.Feb. 16, sponsored by thecounty of San Diego at the recommendation ofSupervisor Pam Slater-Price.Conversation, merriment,beer provided by StoneBrewing Co., and a chance toview Saar’s exhibit for free.
— Kids-in-Residencewith Alison Saar from 3:30 to5:30 p.m. Thursdays throughMarch 3, for ages 8 through12. To register or for moredetails, e-mail [email protected] or checkout the Lux Kids blog.
— Kids@Lux from 10a.m. to noon Feb.12 for ages6 through 12. Register for atwo-hour studio tour and
art-making adventure. Freefor Lux Kids (children ofmembers); $20 for non-members. E-mail [email protected] to register.
— Free Saturday at 11a.m. to 3 p.m. Feb. 19, fund-ed, in part, by the city ofEncinitas and the MizelFamily FoundationCommunity Grant Program.Enjoy free admission all day,guided tours, refreshments,live music and an art projectin the Lux classroom.
— Studio Series at 6p.m. Feb. 22 featuring anartist talk with Saar. Cost $5for members; $10 for non-members. E-mail [email protected] to reservea spot.
Art activities planned at Lux
ENCINITAS — JunoonBeauty Lounge recentlyopened in Encinitas offer-ing a variety of regular andspecial treatments and afew extras, too.
The lounge was openedin January 2011 by TJ andJay Sapal.
“We offer full-servicemassage along with hair,nail, facials, peels, waxing,microdermabrasion, detoxbody wrap and spray tan,”partner Jay Sapal said. Theyalso have a lounge on thesecond floor for customersto relax where they offercoffee and free WiFi.
Because of their recentopening, they are offering
some great deals. “We pro-vide excellent customerservice with prices marked50 percent off for our grandopening,” Jay Sapal said,
adding that the atmosphereis very relaxing.
Junoon Beauty Lounge
Junoon Beauty Lounge is located at 996-A N. CoastHighway 101 in Encinitas. They are open from 9:30 a.m. to6:30 p.m. daily. For more information, call (760 452-6699or visit www.junoonbeautylounge.com. Courtesy photo
❚ see Salon on 11
Full-service salon offersextras at affordable prices
ENCINITAS — Comeenjoy a delicious mealserved in the Little OaksCafé at the Encinitas SeniorCenter, 1140 Oakcrest ParkDrive.
Reservations are requiredand can be made up until 8a.m. of the day you wouldlike to have lunch by calling(760) 943-2258.
For seniors 60-plus thereis a suggested donation of$4. For those under 60 thereis a $6 fee.
Lunch is served Mondaythrough Friday from 11:30a.m. to 12:30 p.m. For moredetails call (760) 943-2257.
Some special dates toremember:
— Feb. 8 is the HotFudge Sundae BirthdayRecognition Party.
— Feb. 14 is theValentine’s Day Party.
— Feb. 16 is Bingo for Prizes from noon to12:30 p.m.
Seniorcenterservingup lunch
ENCINITAS — The city ofEncinitas Recreation Guidebrochure is online with a tonof great programs for the win-ter months and the newspring season brochure will beonline at the end of themonth.
Zumba classes inEncinitas
Zumba is a fantastic wayto have fun and get into shape.Stop by the CommunityCenter front desk to get a passfor a free Zumba class to checkit out. Call (760) 943-2261 forinfo or find it online.
City of Encinitas 5K-1K Run/Walk
2011 is here and it is timeto start training for theEncinitas 5K. This year,Encinitas celebrates the 20thyear of this family friendly,community event. The racebegins and ends at beautifulMoonlight Beach on SaturdayMay 14 while the course takesyou through downtownEncinitas. Register now to getthe cheapest rate of only $20.
Softball and kickballEver thought of getting a
team together for softball orkickball? If you are looking fora way to have fun with friends,or create team-building withco-workers while gettingsome exercise, then get a team
Guide tofun inthe cityonline
❚ see Fun on 11
ENCINITAS FIRST • FEBRUARY 20114
527 Encinitas Blvd.Suite 106
Encinitas, CA 92024Phone: (760) 753-6041
Fax: (760) [email protected]
ExecutiveDirector
Andy PhemisterExecdir@
encinitaschamber.com
Executive Board
Board of Directors
PresidentAngel Haag
SecretarySuzanne Perez Swanson
TreasurerVanessa KellerComerica Bank
Board Members
Lynn [email protected]
Robert GattinellaGatinella Construction
Alfredo GonzalesGarcia’s Restaurantalfredo_l_gonzales@
yahoo.com
Jim SilveiraRancho Costal Humane
Societyjsilveira@
rchumanesociety.org
SUBMISSIONS:To submit articles,photos and press
releases forconsideration for an
upcoming issue,please e-mail:encinitasfirst@
yahoo.com©2009 ENCINITAS CHAMBER OF COMMERCE
Advertising/Production
COAST NEWSGROUP
828 North CoastHwy. 101, Suite C
(760) 436-9737E-mail:
The Encinitas Chamber of Commerce issponsoring a trade mission to mainland Chinathis fall … and you are invited!
One may ask why a local Chamber ofCommerce would be interested in taking a tripacross the Pacific on a trademission, something usuallydone by governors and sena-tors.
Just as governors and sen-ators go to China to promoteCalifornia products, as localchamber members you canconnect with manufacturersand distributors through ourtrade mission and create thekind of relationships that fos-ter growth and acquire new customers for com-panies on either side of the Pacific.
Our partners, CITSLINC, have been success-ful in the past of connecting people and compa-nies to create a cross-investment to build a $3 mil-
lion metal rolling plant in Shandong Province, anauto parts factory in Zhejiang Province andnumerous other successful ventures.
The trip also provides the opportunity to dis-pel many myths and prejudices about China andits people. In addition, travelers will be able to seesome of China’s most historic sights, includingthe Great Wall, the Forbidden City, the MingTombs, the Summer Palace and Tien MeinSquare. The tour also includes factories and com-pany stores in the economic and commerce cap-ital of China Shanghai.
The trip is an incredible deal. This nine-dayadventure includes all transportation, as well asbus transportation from Encinitas to LAX, allyour meals, 4- and 5-star hotels, all transfers,English speaking guides and all admissions forattractions for $1,999. Non-chamber memberscan come along for an additional $100.
Another question I keep hearing is how can itbe so inexpensive? The answer is that the trip issubsidized by the Chinese government. They
believe it is in their best interest to bring busi-ness people and community leaders to China sothey can see first-hand what is happening inthis very dynamic country.
The Chinese government also recognizesthat by inviting Chambers of Commerce to visitChina, they are reaching into the heart of theAmerican economy, where the entrepreneursand community leaders can be found in townsacross the United States.
So come join us! We are now taking depositsof $200 or $300 and the balance is due on July21. I went on this trip with the East CountyChamber of Commerce in 2008 and it wasunforgettable. I encourage you to travel with usand invite your friends and families to join you.The trip is not really suitable for children, but wehad a number of teenagers on our trip that hada blast!
Call me at the chamber at (760) 753-6041 ifyou have any questions or would like moreinformation.
From www.uschambermagazine.com
Startups are critical tojob growth but are beingstymied by immigrationpolicy, a lack of financingand regulatory barriers,according to experts.
“To create new jobs,we’ve got to create newcompanies,” Bob Litan, vicepresident for research andpolicy at the KauffmanFoundation, told an audi-ence at a November U.S.Chamber event sponsoredby the Chamber’s Campaignfor Free Enterprise and theNational ChamberFoundation, the chamber’spublic policy think tank.Most new jobs createdbetween 1980 and 2005were by companies in exis-tence for fewer than fiveyears, according to Litan.
However, the percentageof startups is declining.According to the U.S.Department of Labor, thenumber of companies withat least one employee fell by100,000 in the year thatended March 31, 2010. That2 percent drop representsthe second worst perform-ance in 18 years — rightbehind the 3.4 percent drop
in the previous year.Vivek Wadhwa, senior
research associate atHarvard University andadjunct professor at thePratt School of Engineeringat Duke University, con-tends that U.S. immigrationand visa policy is drivinghighly educated immigrantentrepreneurs back to theirhome countries, instead ofstarting businesses here.“The U.S. is experiencing abrain drain and doesn’t evenrealize it.”
Wadhwa pointed outthat 25 percent of all techand engineering companiesstarted in the United Stateswere founded by legal, high-skilled immigrants. Yetmany of today’s futureentrepreneurs are “stuck inimmigration limbo” whilethey try to get a green card inthe United States, she said.
One solution, Wadhwasuggested, would be to givegreen cards to legal, high-skilled immigrants who starta company in the UnitedStates after the companyhas passed the five-yearmark. Tim Kane, senior fel-low in research and policywith the KauffmanFoundation, recommended
reviewing current visa capsand identifying categories,such as engineers, thatcould be decoupled fromthe overall cap.
Startups are also stallingbecause of a lack of avail-able financing. While thereis plenty of capital inreserves — including morethan $2 trillion being held bycorporations and dedicatedsmall business funds atbanks — the current envi-ronment of uncertainty isforcing everyone to holdonto their money or pro-ceed with caution, accord-ing to Andrew Sherman, apartner at global law firmJones Day.
High regulatory compli-ance costs and a punitivetax structure have alsoinhibited entrepreneurship,said Scott Shane, professorof entrepreneurial studies atCase Western ReserveUniversity.
The chamber is at theforefront of the effort to teardown barriers to entrepre-neurship. It recentlylaunched the This Way ToJobs initiative to showcasethe sheer volume of regula-tions being imposed in anumber of policy areas.
Startups stymied by policy
Rob C.MasriFOUNDER AND CEO CARDAGIN NETWORKSFROM WWW.USCHAMBERMAGAZINE.COM
From the moment a busi-ness opens, it searches for loy-alty among its customer base.Most businesses cannot sur-vive without repeat business.The key to profitability is toprovide existing customerswith an incentive to returnand to convert new customersinto regulars. Instead of relyingon outdated and unreliabletools like loyalty cards,coupons, or the personalknowledge of an owner toattract, identify, retain, andreward these regulars, busi-nesses may want to consider amobile loyalty program.
Mobile phones havebecome the remote control ofpeople’s lives and can becomea gold mine for a local busi-
ness if used properly.Implementing a successfulmobile loyalty campaigninvolves three components.
Generating customerparticipation
You must determine inter-est and build a user base. Asimple text-in campaign foran in-store offer redeemableonly at your cash register is agood place to start. More elab-orate solutions that digitizeloyalty card programs andmore accurately capture infor-mation from the phones ofcustomers also exist.
Building customer loyalty
You have to get the cus-tomers who opted in to yourinitial mobile advertising cam-
paign to remain opted in andto return to your store. To dothat, build a relationship withthem by offering exclusive,mobile-only loyalty clubrewards delivered straight totheir phones. This will allowyou to track redemption ratesand usage.
Also, send targeted, per-sonalized incentives to yourmost loyal patrons. Mobile is away to identify which cus-tomers redeem what offersand enables customers to eas-ily recommend your businessto others.
Rewarding repeatbusiness
Using mobile loyalty tobuild and retain your cus-tomer base drives profits by
Mobile marketing: easy as 1, 2, 3
By Ramon RayTECHNOLOGY EVANGELIST
Customers areincreasingly using tech-nology to help themsearch for local productsand services, includingtutors, accountants,plumbers, restaurantsand local entertainment.To acquire and keep localcustomers, small busi-nesses need to leveragethe web, social media,and mobile technology.Here are a few tips:
— Partner withGroupon, Buywithme,8Coupons and otheronline services to offer
deals to customers. Usethese technologies prop-erly so that a great dealdoesn’t turn into amoney-losing horror foryour business.
— Create a mobilewebsite. More and more,customers are using theirmobile devices for bothbusiness and entertain-ment purposes, such aslocating local restaurantsand hotels. Make surethat your website dis-plays well on mobiledevices. If consumershave to scroll up and
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From www.uschambermagazine.com
Consumer confidence
The ConferenceBoard index of consumerconfidence declined inDecember after improv-ing slightly in November.Consumer confidencedecreased to 52.5 from54.3 (revised from 54.1).Consumer confidencefluctuated within a nar-row band in the secondhalf of 2010, though it isdown from the first halfof the year. December’sdecline was driven byweak assessments ofboth current conditionsand expectations for thefuture. The expectationscomponent fell to 71.9from 73.6. The presentsituation componentdeclined to 23.5 from25.4.
ISM manufacturingThe Institute for
Supply Management’s(ISM) manufacturingindex increased inDecember to 57, from56.6 in November. Theindex has been above the
expansionary thresholdof 50 since the middle oflast year. While only fourof the 10 underlyingcomponents were posi-tive, the gains werestrong enough to drive anincrease in the headlinenumber. The modestgain was consistent withprior gains and suggeststhat despite considerableweakness in the econo-my, business confidenceremained robustthroughout 2010.
Weekly joblessclaims
For the week endingDec. 25, initial claims forunemployment insur-ance dropped 34,000 to aseasonally adjusted rateof 388,000. Claims for theprior week were revisedupward slightly to422,000 from 420,000.This is the first timeclaims have droppedbelow 400,000 since July2008. The four-weekmoving average of414,000 is down from theprevious week’s revisedaverage of 426,500. While
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FROM THE DESK OF THE EXECUTIVE DIRECTOR
ANDYPHEMISTER
❚ see Customers on 10
❚ see Claims on 11 ❚ see Marketing on 10
ENCINITAS FIRST • FEBRUARY 2011 5
COAST CITIES — TheCardiovascular DiseaseFoundation annualAmerican Heart MonthLecture Series presentsfour free interactive talksin February 2011. All talksare open to the public andfree of charge.
Managing Stress andNot Letting it Control Youwill be presented by Dr.Robert Solomon, M.D.from noon to 1 p.m. Feb. 9at the Magdalena EckeYMCA 200 Saxony Road inEncinitas.
How to Get Kids to EatGreat and Love It will bepresented by Dr. ChristineWood from 7 to 8:30 p.m.Feb. 9 at the meeting roommeeting room in the DoveLibrary 1775 Dove Lane inCarlsbad.
Your Heart/Womenand Heart Disease will bepresented by Dr. FranklinZalman from 9:45 to 10:15a.m. Feb. 10 at EmmanuelFaith Community Church,639 E. Felicita Ave. inEscondido.
Dementia and HeartDisease will be presentedby Dr. Franklin Zalmanfrom noon to 2 p.m. Feb.24 at Silverado SeniorLiving Center, 335 SaxonyRoad in Encinitas. TwoCEU units will be offered.RSVP prior to Feb. 18 toSilverado at (760) 230-4200.
For talks on Feb. 9 andFeb. 10, RSVP to Nancy at(760) 730-1471 or
Cardiogrouppresentsfree talks
ENCINITAS — A dialec-tical behavior therapy, orDBT, group will begin underthe direction of DebraBurnett Psy.D CGP on Feb. 8for 16 weeks.
The group will meet at355 Santa Fe Drive Suite 200,and will feature a free initial20-minute group session todetermine if participants area “good fit” for the sessions.
The group will focus onissues such as feelings ofbeing stressed out, beingoverwhelmed, anxiety,depression and low self-esteem. The sessions will uti-lize DBT therapy tech-niques. For more informa-tion and insurance options,contact Dr. Debra Burnett ofthe DBT Group at (760) 635-3310
Emotionsupportgroupstarts up
❚ see Talk on 10
By Suzanne Perez SwansonThe first Encinitas
Chamber of CommerceSundowner of the year was awonderful way to start 2011.Many who were attendingfor the first time said thatthanks to the welcomingatmosphere, good food, funprizes, display tables andgreat networking, they willbe back.
The excellent appetizersfrom Chili’s, Figaro’s Pizza,Flippin’ Pizza, Froots,Ralph’s and St. Tropez didn’thelp those New Year’s reso-lutions to slim down butwere so good.
McDonald’s contributedthe ice for the water, softdrinks and chilled wine. Itwas a party!
PATCH, North CountyHealth Services, ReaganPlastic Surgery, Class Act,Greenasium, Dr. DebraBurnett and Dr. Arnie Millerset up tables to display andpresent information about
their businesses.At times, there were lines
at each table to see what wasavailable. The check-in linewas long but that wasanother opportunity to net-work.
The Encinitas Chamberof Commerce ambassadorsmade sure that new atten-dees were greeted and intro-duced to others, especiallythose businesses that mightbenefit from working togeth-er.
Rock Swanson, pilot andpart-time chamber bar-tender, donated a whalewatching flight in his CessnaT210 for three.
Denise Joseph, ofVigilucci’s RestaurantGroup, was the high bidderso she will be taking herhusband and son on anamazing flight.
Angel Haag, president ofthe Encinitas Chamber of
Year off to a good start at Comerica Bank Sundowner
New members• Bliss 101• Children’s ENT of San
Diego• Edward Jones, Don Gunter• Frugal2Go., Inc.
• GEO OPT• The Greener Things• HomeTrax• Globalinx• Joonan• Beyond Net Markets
The Encinitas Chamber of Commerce would liketo welcome all new and renewing members.
Renewing members• Alleshire Accountancy
Corporation• Alphagraphics • AT&T • Brad’s Foreign & Domestic• Business Blossoms• Cardiff by the Sea
Apartments• C & H Gardens Artistic
Landscape Advisor• California Music Studios• Don Edson Architect INC.
AIA• EDCO Disposal • El Torito
• Encinitas Blue Book• Encinitas Coin & Jewelry• Furgerson’s Garage • Garcia’s Mexican
Restaurant and Catering• Law Offices of Fuhrman &
Camera • Lux Art Institute• Olivenhain Self Storage• Rancho Coastal Humane
Society• Raphael’s Party Rental • Reagan Plastic Surgery• San Diego Gas & Electric• San Diego Union Tribune • Steve Laverson M.D.
Welcome!
New memberplaquessuppliedby:
A large crowd turned out for the first Sundowner of 2011 at Comerica Bank. Courtesy photo
Angel Haag and Adam Rowe of erowe design. Courtesy photo
Chamber ambassadors Claudia Yates, Get Fit S.D., andMario Valdez, Union Bank. Courtesy photo
Carmenza David of SD Small Business Connections andAngel Haag, president of the Encinitas Chamber ofCommerce board of directors. Courtesy photo
Tiffany Brock of La CostaCanyon High School.Courtesy photo
❚ see Sundowner on 11
Good news for parents of childrenwith ear, nose and throat problems
ENCINITAS — James W.Ochi, MD, of Children’s ENTof San Diego Inc. has theimportant job of taking careof children with ear, noseand throat problems.
Dr. Ochi began his prac-tice in August of 1992.
In Encinitas, a city thatprides itself on its qualityhealth care, Dr. Ochi standsout with his uniqueapproach to serving hispatients.
“I strive to see patientson schedule and give themas much time as possible sothat all of their concerns canbe addressed,” Dr. Ochi said.Which means less time inthe waiting room for busymoms and dads.
Children’s ENT of SanDiego joined the EncinitasChamber of Commercebecause Dr. Ochi realized itwas important to his prac-tice to be a part of theEncinitas business commu-
nity.What can Dr. Ochi and
Children’s ENT of San Diegobring to Encinitas? “Thereare many fine doctors atNorth Coast Health Centerand I am looking forward tobeing part of the Encinitasmedical community,” hesaid.
The best part about hav-ing a practice in Encinitas?It’s the patients, accordingto Dr. Ochi. “Families inEncinitas and surroundingcommunities choose theirphysicians with a great dealof thought and considera-tion,” he said.
“My practice is differentthan most other medicalpractices in that I do not
overload my schedule so asto deliver the best care pos-sible,” Dr. Ochi said.
Children’s ENT of SanDiego Inc. is located at 477N. El Camino Real, SuiteC303 in Encinitas. They areopen Monday throughFriday from 9 a.m. to 3 p.m.For more information, call(858) 792-4800 or visitwww.ENT4MyKids.com.
JAMES W. OCHI, M.D.
ENCINITAS FIRST • FEBRUARY 20116
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ENCINITAS FIRST • FEBRUARY 2011 7
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Desert to RainforestGarden PhotographyWorkshop from 8:30a.m. to 1:30 p.m.Feb. 12.
Acclaimed flower andgarden photographer BobBretell will take attendeeson a photo nature safari thatwill explore two amazing yetvery different worlds withinthe garden. Participants willbegin their adventure in theNew World desert whereBob will show how to cre-atively modify sunlight byusing mirrors, reflectors andfilters.
From there Bretell willdemonstrate his new “Wallof Light” technique. Learnhow to simplify your com-position for maximumimpact, how to use fill flashin a new creative way —even how to enhance yourcomposition in the gardenusing an ordinary flash light!This workshop is for all lev-els regardless of whetheryou are using a point andshoot, or an expensive sin-gle lens reflex. Photos will beprojected and critiqued bythe group and the instruc-tor. Students must bring adigital camera and maywant to bring a bag lunch.
Cost is $75 for membersand $85 for nonmembers.Register by Feb. 9.
Jewels of Nature:Hummingbirds inYour Garden from 10to 11 a.m. Feb. 26
Monique Rea will intro-duce a variety of ways toattract hummingbirds toyour garden. Having workedwith and rehabilitated thesewonders of nature for thepast 14 years, she will alsoshare tips on what to dowhen you find a lost hum-mingbird. There will beplant lists, book and DVDrecommendations, samplesof their nests, a humming-bird legend, and muchmore. Cost is $10 for mem-bers, $12 for nonmembers.Register by Feb. 23.
‘From Terra’s Table’Cooking Demo andBook Signing from 2to 4 p.m. Feb. 26
Jeff Rossman, author ofthe much acclaimed “FromTerra’s Table,” will do a cook-ing demo and book signing.Rossman will show you howto make pumpkin bisqueand caramelized fennelsalad, recipes from his newbook. Through his TerraRestaurant in Hillcrest,Rossman has built long-standing relationships witharea farmers and purveyorsand is dedicated to featuringthe best local, organic pro-
duce that these farms canprovide. His commitment tothe community is extensiveand includes the Farm toSchool pilot program. Costis $10 for members, $12 fornonmembers. Register byFeb. 23.
Tired of Corn Beef and Cabbage?Learn to MakeMulligatawny StewInstead from 1:30 to4 p.m. March 5
Try this wonderfulIndian inspired, but Irish inorigin, Mulligatawny Stewfor a change in your St.Patrick’s Day menu. Learnthe tradition behindColcannon and IrishFarmer’s Bread “BarmBrack.” Recipes and tastingsoffered of each dish. Taughtby Chef Elizabeth, the OperaSinging Chef. Cost is $25 formembers, $30 for nonmem-bers. Register by March 2.
Free SustainableLandscaping formembers from 10 a.m. to noonMarch 10
Styles are always chang-ing. From fashion to hair-styles to music and foodchoices nothing stays thesame. Landscaping is no dif-ferent. What works in one
part of the country is notalways the best choice forSouthern California. As partof a statewide effort by the Master GardenerAssociation, the San Diego
Chapter has put together acomprehensive presenta-tion focusing on sustainablepractices for the SouthernCalifornia garden. Topicswill include water manage-
ment, soil improvement,plant selection and mainte-nance, pest control, savingenergy, and encouraging
Plenty on tap at San Diego Botanic Garden
❚ see Garden on 10
ENCINITAS — Makeroom for your new electronicgadgets and toys by bringingyour discards to The SolanaCenter for EnvironmentalInnovation. The Solana Centeris holding monthly electronicwaste drop-offs at their site at137 N. El Camino Real. Theyare located at Via Molena, just
past the sheriff’s station. The events are co-spon-
sored by the city of Encinitasand Recycle San Diego.
They are held on thefourth Saturday of eachmonth from 9 a.m. to noon.Future dates are Feb.22,March 26, April 23, May 28,June 25, July 23, Aug. 27, Sept.
24 and Oct. 22.There are none in
November or December. Fordetails, visit www.solanacenter.org or call (760) 436-7986, ext. 213. No hazardouswaste please. For informationon home pickups for haz-ardous waste, call (800) 714-1195.
Free monthly e-waste collections
8 ENCINITAS FIRST • FEBRUARY 2011
The Encinitas Chamber of Commerce, it just works!
Because...We’ve Got You Covered - Joining with the Chambergives you access to the combined strength of 575 fellow members.
We Blanket Encinitas - The Chamber’s fine-tuned net-work promotes your business in all three local markets; residential,tourist or business-to-business! From lagoon-to-lagoon!
We Get You Connected - As a member you are pluggedinto the most powerful marketing-tools available to Encinitas businesses,period! An average of 200,000 visitors to the Chamber website eachmonth, 7500 newsletters carrying your message per month, an e-mailupdate on special events and city news; every Friday.
We Tell Everybody About You - When you are amember, we promote you on the Chamber website,tell your storyto the entire city in Encinitas First, including your photo anddeliver it into 1000 businesses and 3000 better homes in yournew member profile.
We Give You The Tools - We operate the City’s OfficialVisitor Center! Our knowledgeable staff can help you with a variety ofmedia; direct-mail, directed e-mail, bulk-mail, home-delivery, point-of-purchase display; special events! It is the single most-integrated and comprehensive media-marketing system in the City of Encinitas, period.
There is combined strength in numbers with the new EncinitasChamber of Commerce. Meet new people, make new friends, gain newcustomers, every day with the Chamber.
527 Encinitas Blvd., Ste. 106Phone: 760-753-6041Fax: [email protected]
Why joining The Encinitas Chamber is like ‘A Day At The Beach!’
By Bianca KaplanekENCINITAS — About
100 area residents, busi-ness owners and politi-cians were on hand for aJan. 28 ribbon-cutting cer-emony to celebrate thecompletion of PacificStation, a $40 millionmixed-use developmentat 687 S. Coast Highway101 in Encinitas.
The project was morethan five years in the mak-ing, including two years ofconstruction. About 90percent of the commercialspace is under contractand more than half of theoffice space is leased,according to John DeWaldof Cardiff-based DeWald& Associates, lead devel-oper for Pacific Station.
The development alsofeatures undergroundparking spaces and 47 res-idential units, includingtwo-story townhomes andlofts and single-story flats
ranging from approxi-mately 600 to 2,400 squarefeet priced between$300,000 and $700,000.
Whole Foods Market,the anchor tenant, isscheduled to open in lateJune or early July, storerepresentatives said.Clothing stores andrestaurants are alsoscheduled to open soon.
DeWald said he waspleased with the endresult but admitted it was-n’t always easy.
“Encinitas is a toughtown because everyonewants things done right,”he said.
Mayor Jim Bond calledPacific Station “a fantasticaddition to the city.”
Encinitas residentLaurie Michaels said shewas “in awe of the wholething.”
“Where once there wasnothing, now there is life,”she said.
Ribbon cuttingheld for newPacific Station
On hand for the event were several representatives from Whole Foods Market, including, from left, Ray Kau, RoxanneMoore, Encinitas resident Michelle Payne and Tom Ashe. The 23,000-square-foot natural and organic foods store willshowcase locally grown and produced items and is designed to be a community hub, with courtyard eating areas andcooking, eating and educational events. Photos by Bianca Kaplanek
Above, Melanie and 3-year-old Wyatt Garcia of Cardiff-by-the-Sea and Leucadia resident Tanya Cutter, right, munchon complimentary snacks before the ribbon cutting. Wyattsaid his favorite part of the event was the strawberries. Left,Peder Norby, left, Highway 101 coordinator, said his firstmeeting about the development with John DeWald, right,"got off to a rocky start, but it ended well." Once WholeFoods Market opens in early summer, Pacific Station resi-dents "can walk to get milk in your slippers if you want,and that will be a great thing," Norby said.
ENCINITAS FIRST • FEBRUARY 2011 9
ENCINITAS — A newchild model and talentagency, Minikin Model &Talent, has launched inEncinitas representing new-borns to tweens for printand commercial work with-in the entertainment indus-try. Founded by moms whohave worked within enter-tainment and have theirown children who workwithin entertainment, the
agency seeks to capitalizeupon the abundance oflocal talent in the San Diegoarea.
Minikin has alsolaunched Minikin Brand,bringing together a team ofSan Diego streetwear veter-ans to create a fashion-for-ward collection of graphic T-shirts for young ones ages 3
Child model, talentagency launches
ENCINITAS — It’s nosecret that Leucadia’s low-lying commercial strip, por-tions of Vulcan Avenue andother residential streets andalleys are prone to flooding.The solution is also not amystery according to someresidents who are constantlyinconvenienced by the poolsof water that form duringheavy rains.
Tim Calver, a Leucadiaresident since 2004, lives inone of the lowest-lying partsof the community. He con-tends that the so-called fixfor Leucadia’s flooding prob-lem, a tide-flex valveinstalled at Roadside Park, isbeing misused by the publicworks department. “If thevalve is shut then we drainfine,” he said, “but whenpublic works opens it up itstops Leucadia’s drain flow.”
Larry Watt, the city’s pub-lic works director, said thathis department is in chargeof maintaining the pumpsthat control the flooding.“Maybe once or twice astorm season we have to doit (open the valve). But hesaid the recent rains have
made the practice morecommon. “LeucadiaRoadside Park is at the bot-tom of the bowl,” Watt said.
Leslie Ross, a lifelong res-ident, knows the conse-quences of opening thevalve to relieve the over-bur-dened drainage system. Herhome, which is situated offthe alley behind theLeucadia Plaza building, wasflooded twice within twoyears.
In 2004 and 2006, Rosswatched as the water bub-bled up from the newlyinstalled valve and rushedinto her home. She esti-mates the damage fromboth floods at $100,000.
“I’ve talked to city staffon several occasions, I’vepresented drainage ques-tions to the council in pri-vate and public,” she said,but to no avail. “I’ve gottennothing, no tangibleresponse.”
“Our water has nowhereto go when the system isoverwhelmed with the waterbeing pumped from Unionand Vulcan,” Ross said. Shesettled a claim against the
city in 2004 but said the citydid nothing in 2006 whenher home was flooded a sec-ond time. “It’s a diversion ofwater.”
Ross said the streetscapeimprovements scheduled tobegin this year don’t includedrainage. “They’re going tomake it all pretty but where’sthe water going to go?”
The valve, installed in2004, was supposed torelieve puddle water fromLeucadia but it’s been usedto relieve old Encinitas’water and ends up floodingLeucadia according to Rossand Calver. “They have noidea how much stress theyhave caused me,” Ross said.
A 2004 study by RickEngineering recommendeda system that would sendoverflow water through amain drainpipe, runningfrom Batiquitos Lagoon toLeucadia Roadside Park,that would range from 5 to10 feet in diameter and cost$36.2 million to install.
“For some reason wesend all of our water upnorth to Batiquitos insteadof Cottonwood Creek,”
Calver said. “It (CottonwoodCreek) was designed to holdoverflow water, so I don’tunderstand why it isn’tbeing utilized.”
Calver said the biggestissue regarding improperdrainage is safety. “It makesit dangerous in Leucadia.For example, an ambulancecan’t get down the alley,houses have been flooded,not to mention the incon-venience,” he said.
“It just leaves the biggestmess,” Calver said. “Thisisn’t clean water we’re talk-ing about either.” His shedand tools were damaged in arecent flood.
“There really isn’t anyneed to pump over the bluffat Beacon’s Beach,” Calvermaintained. “It feels liketheir Leucadia has alwaysbeen treated second best.”However he said he holdsout hope that the problemswill be fixed. “I know ourengineers can figure thisout. They can fix this issueonce and for all.” A call tothe city’s engineeringdepartment was notreturned.
No end in sight for Leucadia flooding
By Promise YeeENCINITAS — Ever won-
der what businesses allowyou to take Fido along whenyou are out running errandsaround town? Now theRancho Coastal HumaneSociety website posts anonline list of Pet Alliance Clubbusinesses that welcomepets.
The list also includes pet-friendly businesses that pro-vide animal services and sup-port animal causes. The feesbusinesses pay to be listed onthe website help support theRancho Coastal HumaneSociety.
So far about two dozenbusinesses are signed up.“They really are excited thatthey will now have a struc-
tured way to show their sup-port of needy animals in ourcommunity,” Nick Winfrey,community liaison directorfor Rancho Coastal HumaneSociety, said.
“We are initially startingwith coastal cities, all the wayeast to Escondido,” SimranNoon, spokesperson forRancho Coastal HumaneSociety, said. “Eventually we’llinclude all of San Diego,countywide, as we grow. Wesaw that there was the needout there for an online serv-ice like this.”
Leaping Lotus in SolanaBeach is one business that isalready signed up as a PetAlliance Club member.“We’ve always been pet-friendly,” Cindy Cruz, execu-
tive director at Leaping Lotus,said. “Sometimes we’ll have12 to 15 dogs in the store. It’samazing how well-behavedthey are.”
The website will helplocals and visitors find petfriendly businesses. “The pri-mary objective is to allowthose people coming to theSan Diego area an easy andimmediate way to identifythose merchants who eitherwelcome pets or supportthose that do,” Jim Silveria,CEO for Rancho CoastalHumane Society, said.
The types of businessesvary. “They are restaurantswith pet-friendly patios, abakery that sells dog biscuits,and a real estate office thatdonates proceeds to pet
organizations,” Noon said.The online list will also
alert pet owners to pet-friendly events sponsored bylocal businesses.
While the list guaranteesthat the businesses are pet-friendly, it is still the responsi-bility of pet owners to makesure their pets are on a leashand well-behaved. Pets thathave a difficult time withother animals are best left athome, Noon said.
For a list of pet friendlybusinesses or to find out howto sign up your business to bea member of the Pet AllianceClub, see www.rchumaneso-ciety.org. Proceeds from theprogram benefit the RanchoCoastal Humane Society, anonprofit organization.
Pet-friendly businesses get a boost
Diane Dudek will beArtist of the Month forFebruary at St. TropezBakery & Bistro locatedin The Lumberyard. Shewill help raise funds forNorth County Solutions
for Change for their “Finding Our Way” initiative, aNorth County community effort that is leading 200families out of homelessness and rebuilding futuresfor 400 children. Dudek’s exhibition will show heroriginal oil paintings of local beach scenes, back coun-try scenes and views from Torrey Pines Reserve.St.Tropez is located at 947 S. Coast Highway 101 inEncinitas. Courtesy photo
FEBRUARYARTIST OF
THE MONTH“The Last Good War, The Faces and Voices of WWII” is a coffee table book that honors theWorld War II experiences of the everyday person. Photographer Thomas Sanders, who isthe brainchild behind the book, recently stopped by the Belmont Village Senior Living
Community of Cardiff for a book signing and reunion event with some of the veterans that he photographed for thebook. Pictured above from left are Councilwoman Maggie Houlihan, Executive Director Inan Linton, San Marcos resi-dent and Seaman First Class Robert Watson, U.S. Navy (ret.) and Thomas Sanders. Courtesy photo
BOOK TOUR
COAST CITIES —MiraCosta College’s online,not-for-credit career-trainingprograms assist students indeveloping expertise in theirdesired career fields and/orpreparing for industry certifi-cation exams. Each self-study,online course has an instruc-tor assigned to answer studentquestions and solve studentproblems. This is the perfectin-depth professional-levelprogram for people who wishto continue working whilelearning, or who need a flexi-
ble study schedule. These pro-grams are designed by a teamof professionals from eachfield, who work to provide themost effective Web-basedlearning experience availabletoday.
Classes are offered in thefollowing disciplines: healthcare, business/legal, construc-tion, automotive, video gamedesign, networking, Internet,Microsoft certification andelectronics. For additionalinformation, call (760) 795-6820.
MiraCosta Collegeoffers online learning
ENCINITAS — Award-winning writer and produc-er Carol Roper has broughther successful, originalcomedy theater company toEncinitas to establish theSeaside Off-BroadwayTheatre at the SeasideCenter, 1613 Lake Drive,Encinitas. “I like bringinglive theater, high-quality,
original comedy to the com-munity,” Roper said. “Wehave a theater company ofprofessional level actors.There is extraordinary talentright here in our beach com-munity, and we’ve beenlucky enough to find them.”
Seaside Off-Broadway
Off-Broadway Theatrecomes to Encinitas
❚ see Agency on 10
❚ see Off-Broadway on 10
ENCINITAS FIRST • FEBRUARY 201110
down or left and right sever-al times to view your site,you are likely to lose sales.
— List your business onmajor local search engines,including Google Places andYelp. When someone types“flower shop” and enters hisor her ZIP code or city, doesyour flower shop appearwithin the top results?Improve your search resultsorganically by including on
your website lots of contentand links for search enginesto index. The more contentand links, the higher yoursearch engine ranking. Youcan also purchase keywordsto ensure that your websiteis listed when those key-words are typed into thesearch engine.
— Leverage socialmedia. Users of Foursquarecheck in to an establish-ment to earn points. Twitteris an emerging venue forpaid local advertising and
keyword advertising.Facebook has developed asolution that enables localbusinesses to engage withlocal customers who checkin. The local marketingdimensions of social mediaplatforms are growing.
— Once you’ve interact-ed with customers, ask fortheir contact information.Get their e-mail addressesand cell phone numbers tosend them targeted adver-tising and a regular e-newsletter. Do this only with
permission.— Provide great cus-
tomer service. It’s the non-tech things that mattermost. Treat each customerwith a smile!
When it comes to localsearch, marketing, andadvertising, start slow, testand experiment. After ashort time, you’ll be able todetermine what works bestfor your business and givesyou the highest ROI.
Customerscontinued from 4
increasing the amount a cus-tomer spends. By trackingwhat your customers arebuying, you can offer newitems that complement theirstandard favorites.
As the mobile Internet
evolves from a messagingplatform into a marketingplatform, businesses cancapitalize on immediacy,reach, effectiveness, afford-ability, and viral communi-cation.
Moreover, two game-changing advantages thatthe mobile Internet providesare personalization and the
ability to finally close theadvertising loop from adbroadcasts that acquire cus-tomers to loyalty programsthat retain customers.Imagine being able to createa direct link between coupondistribution and couponredemption. You would beable to understand what itmeans to have a long-term
and loyal customer andmore readily calculate theROI value of a particularadvertising campaign. It maynot yet be time to dismissexpensive and nontargetedbroadcast advertising outlets(print, radio, TV, direct mail),but a mobile loyalty programthat retains existing cus-tomers may be the first step.
Marketingcontinued from 4
[email protected]. The Cardiovascular
Disease Foundation(www.CVDF.org), currentlycelebrating its eighth year ofwellness services to the com-munity, is a nonprofit
501(c)(3) charitable organiza-tion based in Carlsbad. Itsmission is to improve thequality of life by promotingcardiovascular health throughprevention, wellness and edu-cation. The CardiovascularDisease Foundation office islocated at 3088 Pio Pico Drive,No. 202 in Carlsbad.
Talkscontinued from 5
beneficial wildlife. Thebeauty of theMediterranean and itsadaptability to our climatewill be featured. The class isfree for members. Registerby March 7.
WaterwiseGardening From theGround Up: Soils,Plants, Design,Irrigation andMulches from 9 a.m.to 4 p.m. March 12
Learn to create a water-wise garden from theground up using an inte-grated approach: soil organ-ics, appropriate plants,
water harvesting, gardendesign, efficient irrigation,and mulch. This workshopincludes:
— The use of compostand soil microbes to cap-ture, store and transportwater through the soil toplant roots
— Ways to harvest graywater and rainwater to usein the garden
— Highlights of ourenormous waterwise plantpalette, including low wateredibles
— The basics of water-wise garden design for year-round color and interest
— An inspiring walkingtour of the waterwise gar-dens at San Diego BotanicGarden
— An update on lowwater irrigation technolo-gies including the basics toretrofit existing irrigation,install new irrigation, andmanage irrigation in awaterwise garden
— Mulches that holdwater in the ground whilefeeding the soil and theplants
Instructors are SharonMay, director of sales andmarketing at Agri-Serviceand designer; and NanSterman, botanist, gardendesigner, low water plantexpert and author of the books “CaliforniaGardener’s Guide VII” and“Water-Wise Plants for theSouthwest.”
Cost is $80 for members
and $100 for nonmembersand includes lunch. Pre-registration required byMarch 8.
Build Your OwnHydroponic SpringGarden from 9 a.m.to noon March 26
During this dynamichands-on workshop, youwill learn the principles ofthe hydroponic wickmethod — a fun and easysustainable gardening tech-nique. You will then buildyour own sustainable gar-den to take home, filled withspring veggies. Produced byAg Pals. Fee includes materi-als. Cost is $70 for members,$90 for nonmembers.Register by March 23.
Gardencontinued from 7
months to 12 years. The lineincludes playful spins ongrown-up graphic trends, aswell as original characterart. A mock “hipster” scarf isjust one of 16 iconic,tongue-in-cheek designs inthe premier line. The linewill be sold online as well asthrough select local bou-
tiques.Minikin celebrated their
launch event with a partyand fashion show in theCardiff Towne Center onNov. 7. The fashion showfeatured Minikin talentmodeling Minikin Brandand select brands fromBabies by the Sea Boutiqueand M.O.M Boutique.
For more information,visit www.minikinmodel.com.
Agencycontinued from 9
Theatre will present twomatinees: one at 3 p.m. Feb.12 and one at 1:30 p.m. Feb.13 of “Love In ManyFlavors,” six off-beat rela-tionship comedies by sixaward-winning playwrightsin a more-than-a-stagedreading, and less-than-a-fullproduction, format. The
Sunday matinee includesbrunch at 12:30 p.m. ofsalad and quiche or waffles,for a suggested donation of$7. You may reserve for justthe show with no donation.For more details, visitwww.celebrationworks.org.Make reservations via e-mail at [email protected] or by calling(760) 421 8406.
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add members to theHometrax online communi-ty this month, and chambermembers will be given theopportunity to opt out if thatis their preference,” saidChamber Executive DirectorAndy Phemister.
The service also hostsreal estate listings. Realtorscan post their listings andfeature them several ways inthe site. They and their prop-erties will be found insearches and in social media.
For more information,contact [email protected] the Encinitas Chamber ofCommerce.
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Encinitas Chamber ofCommerce in November.
DetailsPhemister organized
three similar trips when heheaded the travel depart-ment for the San Diego EastCounty Chamber ofCommerce. He said thatalthough some businessopportunities grew from thetrips, the most importantgoal was showing off thechanges that China hasgone through economicallyand politically.
At $1,999 per memberfor a double-occupancy
room, the trip is a revenueproducer for the chamber.The chamber has a block of100 for the trip. The chamberhas scheduled anotherChina trip in March 2012?.Nonmembers pay an addi-tional $100 for the entire trip.
The trip is operated byCitslinc International,which has been organizingtrips for business people toChina since 1995. The costfor the trip includes airfare,hotel, food, tour buses,attraction tickets and air-port taxes.
More than 450 businesschambers around the coun-try have taken group trips toChina with Citslinc,Phemister said.
Chinacontinued from 1
Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.
From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.
Whether you’re amember of the Encinitas
Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.
Please submit yournews to [email protected].
If you are submitting apicture, please include full names of anyone pic-tured.
We Want Your News!
ENCINITAS FIRST • FEBRUARY 2011 11
professor, in honor of BlackHistory Month at 1 p.m. Feb. 4 atMiraCosta College’s San ElijoCampus, 333 Manchester Ave. inCardiff-by-the-Sea in room 201.The presentation is free.
Feb. 4The Cardiff School District
presents Cardiff Movie Night at 6p.m. Feb. 4 at Cardiff TownCenter, 2031 San Elijo Avenue.The event is free. For more infor-mation, call (760) 632-5890 orvisit www.CardiffSchools.com.
Feb. 6A pre-Super Bowl concert
with Jimmy and Enrique willtake place at 2 p.m. Feb. 6 at theEncinitas Library, 540 CornishDrive. The event will feature gui-tar and percussion and is freeand sponsored by the Friends ofthe Encinitas Library.
Feb. 7A Playwright’s Forum: The
Strange Case of Dr. Jekyll and Mr.Hyde by Robert L. Stevensonand adapted by Loralie McGillwill take place from 6 to 7:30p.m. Feb. 7 at the EncinitasLibrary. The event, presented byEncinitas Theatre Consortium, isfree and open to actors, play-wrights and the public. For moreinformation, visit www.ETCinfo.net.
Feb. 11A second Friday Sketch Jam
will take place at 7 p.m. Feb. 11 atStudio 2nd Street, 528 2nd Street.The event is free and artists areinvited to bring their pads to
sketch to live music.Refreshments will be served. Formore information, visitwww.Studio2ndStreet.com.
Feb. 12A Pancake Breakfast will take
place from 8 a.m. to noon Feb. 12at the Encinitas Community &Senior Center, 1141 OakcrestPark Drive. Tickets are $4 andproceeds benefit the EncinitasYouth Basketball program. Formore information, call (760)943-2260.
Feb. 12A concert by the Hutchins
Consort, Gypsy, will take place at10 a.m. Feb. 12 at the EncinitasLibrary, 540 Cornish Drive. Thefree concert will feature music ofa wandering culture across thecontinents of Asia and Europeand around the world.
Feb. 12An artists’ reception will be
held from 5 to 7:30 p.m. Feb. 12at Off Track Gallery, 937 S. CoastHighway 101, Suite C-103. Theevent is free and will featureCarol Korfin, fused glass; TomShannon, watercolors; TerryOshrin, mosaic jewelry; PamelaFox Linton, paintings GraceSwanson, gourds; Jackie Tyree,paintings. Presented by the SanDieguito Art Guild. For moreinformation, visit www.OffTrackGallery.com.
Feb. 14Valentine’s Day at the
Garden will take place from 5 to7 p.m. Feb. 14 at San DiegoBotanic Garden, 230 QuailGardens Drive. Tickets are $50per couple. Couples will enjoy a
sunset stroll through the garden,champagne, appetizers and horsd’oeuvres, cake, chocolate, flow-ers, music, a rose and profes-sional photo. Couples can alsowin a special $15,000 all-inclu-sive wedding at the garden. Visitwww.SDBGarden.org/valen-tines.htm to learn more.
Feb. 17A workshop on Getting the
Most from Your Digital Camerawill take place from 2 to 4 p.m.Feb. 17 at the Encinitas Library,Computer Literacy Lab at 540Cornish. Instructor will be MikeMcMahon. Session 1 will coverhow to understand your cam-era's settings; how to shoot greatphotos. Session II will coverusing your computer to down-load and manage images (forboth Mac and PC users). Limitedseating, RSVP required. Call(760) 753-7376 or register at thereference desk in person.
Feb. 18A Winter Poetry Slam will be
held at 7 p.m. Feb. 18 at LaPaloma Theater, 471 S. CoastHighway 101. The event is freeand will feature outstandinglocal poets competing for cashprizes. For more information,call (760) 944-6027 or visitwww.fullmoonpoets.org.
Feb. 19A Free Saturday will take
place from 11 a.m. to 3 p.m. Feb.19 at Lux Art Institute, 1550 S. ElCamino Real. The free event willfeature guided tours, view sculp-tures by artist Alison Saar, hearlive music and see an art projectin the Lux classroom. There willalso be refreshments. For more
information, visit www.luxartinstitute.org.
Feb. 20A free concert by the Aiana
String Quartet performingmusic from Mozart and Brahmswill take place at 2 p.m. Feb. 20 atthe Encinitas Library, 540Cornish Drive. Aiana is thenewly appointed String Quartetin Residence at San Diego StateUniversity in association withMainly Mozart. For more infor-mation, visit www.AianaStringQuartet.com.
Feb. 24A Visual Art Workshop, Try It,
You’ll Like It, will take place from9:30 a.m. to 1 p.m. Feb. 24 at SanDiego Botanic Garden, 230 QuailGardens Drive. Cost is $20 fortwo sessions. Registration isrequired. Experience a variety ofmedia, taught by skilled SDAGartists. The event is presented bythe San Dieguito Art Guild. Formore information, visit www.OffTrackGallery.com.
Feb. 26A Hands on Art event for
families will take place from 10to 11:30 a.m. Feb. 26 at theEncinitas Library, 540 CornishDrive. The free event is present-ed by Prodigy Kids PerformingArts and will feature live theatre,visual art, a drum circle anddance. Enjoy a performance bythe Prodigy Players and takehome your art projects. RSVP towww.ProdigyKidsPerformingArts.com.
Feb. 28A Playwright’s Forum: The
Game Theory — A Philosophical
Undertaking by Joe Powers willtake place from 6 to 7:30 p.m.Feb. 28 at the Encinitas Library,presented by Encinitas TheatreConsortium. The free event isopen to actors, playwrights andthe public. Refreshments will beserved. For more information,visit www.ETCinfo.net.
ONGOING
Farmers MarketSundays from 10 a.m. to 2
p.m. at Paul Ecke CentralElementary School
Sundays from 2 to 5 p.m. atFlora Vista Elementary School
Yoga for SeniorsWednesdays from 3:30 to
4:30 p.m. at the Cardiff Library,2081 Newcastle Avenue. Formore information, visit www.sil-verageyoga.org.
Horseshoe PitchingAge 12 and up, Tuesdays and
Thursdays at 5 p.m. at OakcrestPark. For more info, call theCardiff Riviera Horseshoe Clubat (760) 436-5166.
Encinitas LibraryFigure Drawing Group
Will take place from 12:30 to3:30 p.m. Fridays from April 2 toApril 30 at 540 Cornish Drive.Call (760) 942-8738 for moreinformation.
Flea MarketA flea market will be held
every second Sunday of themonth from 10 a.m. to 4 p.m. atDucky Waddles Emporium, 414N. Coast Highway 101. For moreinformation, visit www.duckywaddles.com.
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a strong commitment to sus-tainability. “Going green” isevident in our facilities usageand planning, maintenanceand grounds, and with ourlong-term relationship withthe San Elijo LagoonConservancy. The college
could become even more of amodel by enhancing the pro-grams that prepare studentsto enter the green workforce,including architecture anddrafting, horticulture andlandscape design, radiationprotection technology, andautomotive hybrid technolo-gy.
Two other objectives dis-
cussed were the college’spartnerships with localindustry to develop educa-tional programs, and thecontinued strengthening ofthe college’s assistance tosmall business development.Our nationally accreditedSmall Business DevelopmentCenter offers consultation,training and assistance to
local small businesses at lowor no cost. MiraCostaCollege’s CommunityServices Program offers certi-fication programs online, on-campus and on-site at localbusinesses. The college looksforward to developing addi-tional ways to better serveour community and region.
More meetings with local
business and communitymembers will be scheduledin 2011, and we encourageanyone interested in helpingshape the college’s vision toparticipate. To get on ourmailing list for campusupdates, and to receive invi-tations to future events, con-tact my office at (760) 795-6612.
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shared and collected and adrawing was held, whichwas won by Dr. ArnieMiller.
Chris Kydd, of TheCoast News, informed usof some new advertisingopportunities that will beavailable to the businesscommunity.
Chamber board mem-bers and ambassadors werethere to greet the guests and answer questions.Attendees included BobGattinella, board member,Gatt Construction; VanessaKeller, board treasurer,Comerica Bank; MarioValdez, ambassador, UnionBank; and Suzanne Perez,board secretary, BusinessBlossoms Florist.
We were joined byByron Spratt, fromGreenasium Gym, whowalked across the parkinglot to join us and we proba-bly should have gone backto the gym with him!
See you Feb. 3 for thenext luncheon. Check ourwebsite for details.
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joined the EncinitasChamber of Commercebecause they wanted to bea part of the business com-munity of Encinitas.
When asked what theycan bring to Encinitas, JaySapal touted their excellentcustomer service and rea-sonable prices that every-one can afford in thesetough economic times.
The best part abouthaving a business inEncinitas? “The city ofEncinitas offers an excel-lent environment for smallbusinesses and coastalcommunities.”
Among Jay Sapal’sfavorite things to do inEncinitas are to enjoy thevery nice coastal weather,attend the street festivalsand eat all the differentkinds of food the city has tooffer. Junoon BeautyLounge is located at 996-AN. Coast Highway 101 inEncinitas. They are openfrom 9:30 a.m. to 6:30 p.m.daily. For more informa-tion, call (760) 452-6699 orvisit www.junoonbeautylounge.com.
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together for spring Softballand Kickball leagues. Gamestake place at Cardiff SportsPark and game times varybetween 6:15 p.m. and 7:30p.m.
Pancake BreakfastSupport the city of
Encinitas Parks andRecreation Department’sYouth Basketball Leagueand enjoy pancakes madeby the Greater EncinitasKiwanis Club on Feb. 11from 8 a.m. to noon at theEncinitas Community andSenior Center. Tickets are $4and can be purchased at theParks and RecreationDepartment office or theEncinitas Community andSenior Center.
For further information,contact RecreationSupervisor Ken Rundle at(760) 943-2261.
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Clara County registering768 sales for the just com-pleted year, up by 50 salesfrom the year before. Therewere 393 closed transac-tions in Fresno County in2010, compared to 388 theyear before.
The Index also reportedthat December 2010 saleswere up throughout thestate by about 5 percent, to1,253 closed deals from the1,193 figure posted inDecember of 2009. TheBizBen.com IndexDecember report on the
sale of small businesses inCalifornia, by county, (avail-able at the BizBen.comDecember Statistics page) isas follows: Alameda: 51,Amador: 1, Butte: 6, ContraCosta: 29, El Dorado: 6,Fresno: 44, Humboldt: 3,Imperial: 2, ern: 31, Lake: 1,Lassen: 3, Los Angeles: 295,Madera: 1, Marin: 3,Mendocino: 1, Merced: 2,Mono: 1, Monterey: 17,Napa: 1, Nevada: 5, Orange:110, Placer: 12, Riverside:74, Sacramento: 27, SanBernardino: 52, San Diego:95, San Francisco: 78, SanJoaquin: 18, San LuisObispo: 13, San Mateo: 19,
Santa Barbara: 23, SantaClara: 83, Santa Cruz: 12,Shasta: 8, Solano: 11,Sonoma: 33, Stanislaus: 16,Sutter: 15, Tehama: 4,Tulare: 13, Tuolumne: 1,Ventura: 31, Yolo: 1, Yuba: 1.
BizBen has been animportant factor inCalifornia’s sale of small andmid-sized businesses since1994. It is comprised of 1)www.BizBen.com, a vibrantonline market offering7,000+ California business-es for sale (with 200 newlistings added daily), plusvaluable information andideas provided through adaily blog, webinars, arti-
cles and online radio pro-grams; 2) BizBen Networkof 16,000 business buyers,4,000 business owners/sell-ers, 1,800 brokers, agentsand intermediaries, and 600a d v i s o r s / r e s o u r c eproviders; and 3) BizBenIndex which gathers smallbusiness sales datathroughout the state andprovides vital, up-to-the-minute statistics regardingthe sales of small and mid-sized California businesses.BizBen.com is available viaTwitter (bizbenlistings),FaceBook (bizbenbusi-nesslistings) and LinkedIn(in/bizbenlistings).
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Commerce board of direc-tors, made a few briefannouncements aboutupcoming chamber events.
On Feb. 3 will be aNetworking Luncheon at
Garcia’s Restaurant; On Feb.15 will be the Sundowner at10 a.m. Feb. 23 there will bea Small Business Workshopat the Encinitas LibraryCommunity Room present-ed by Mother Lode regard-ing new tax information;and a Cinco de Mayo Salsa
Contest will be held on May1. Angel also remindedeveryone to check thechamber website.
Executive Director AndyPhemister did his usual finejob of keeping people smil-ing and connecting.
The chamber thanks
Vanessa Keller and the staffat Comerica for all theirhard work putting togetherthe 2011 opener. The barhas been set high.
Sundowners are held onthe third Tuesday of themonth (except June andDecember).
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the weekly data is especiallyvolatile during this time ofyear, the consistent fall in thefour-week moving averagefor initial claims is an indica-tion of a deceleration in thepace of layoffs. Nonetheless,a number above 400,000 ishistorically consistent with acontracting labor market.While the labor market isslowly improving, consider-able challenges remain.
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ENCINITAS FIRST • FEBRUARY 201112
Imagine starting your day with a little exercise at the fitness center followed by a refreshing dip in the pool. After your work-out, you enjoy a healthy breakfast served to you in a beautifully appointed, restaurant-style dining room. In the afternoon, you join the group for an outing in town, returning just in time for dinner with friends and a movie in the private screening room. Imagine all of this, plus the support of a well-trained staff when you need it. Imagine yourself at Belmont Village.
Choose a great lifestyle.
Choose Belmont Village
®
Cardiff by the Sea(760) 436-8900
Sabre Springs(858)486-5020
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