15
INSIDE PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94 Local green-energy leaders Sequoia Solar bring sun-powered charging stations for electric cars to Solana Beach PAGE 3 Faced with higher costs than the larger competitors, small businesses are increasingly scaling back their employees’ health coverage PAGE 4 Business owners, city leaders and other members of the community rubbed shoulders at the Chamber’s November Sundowner event PAGE 5 See what’s happening in Encinitas this month in the Calendar section PAGE 2 RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023 Routing slip Share Encinitas First with others in your organization: Volume 5, Issue 12 www.encinitaschamber.com December 2009 ENCINITAS Ever wonder what would hap- pen if a local music ensem- ble was suddenly thrust into the international music spotlight? Imagine the interest this could gen- erate in our local commu- nity. Well, this is exactly what is happening with the local Encinitas ensemble, Hutchins Consort. This one-of-a-kind string octet plays the instruments which were designed and built by pio- neering American luthier (wooden string instrument builder) Carleen Hutchins. Dr. Hutchins, who passed away this past August at the age of 98, left a legacy with her remark- able instrument building. Before she left us, she made arrangements to pass the reigns of her scientific dis- coveries to the local ensem- ble, Hutchins Consort. Ten years ago, Encinitas resident and local bassist Joe McNalley established the Hutchins Consort as the first perma- nent professional octet of New era arrives for local ensemble By Promise Yee ENCINITAS — Marshall Weinreb took over the position of CEO of the Encinitas Chamber of Commerce on July 15, and he is bringing direction, organization and much-needed vitality to the nonprofit organiza- tion. Weinreb took the helm at the Encinitas Chamber of Commerce with an action plan to provide legislative connec- tions, build business networks, and edu- cate business owners. In four months he has increased membership by 30 percent and created three community action commit- tees that focus on health, edu- cation and communication. Encinitas First talks to Marshall Weinreb about the chamber and his position as CEO. Q Which businesses does the Chamber of Commerce represent? A The Encinitas Chamber of Commerce represents all businesses within Encinitas city limits. While we represent large local employers like Scripps, Encinitas Ford, Herman Cook Volkswagon, BMW Encinitas, Henrys, Vons, Ralphs and Stater Bros., most of our members are small businesses, and new businesses in their first year. Q What does the Encinitas Chamber of Commerce do for businesses? A The purpose of the Chamber of Commerce is to represent the business community in every facet of business — legislative issues, networking, advertis- ing and support systems. To help direct local businesses in the daily ritual of running their businesses. Q What is your job as CEO of the Chamber of Commerce? A As the CEO of the cham- ber, I follow policies set by the board of directors and put policies into motion. Q What challenges have you faced in your first months on the job? A I’ve been on the job for four months and I inherit- ed a misused, misaligned business. Nobody has been in management this year from January to July 15. With rough economic times and no lead- ership, the chamber lost lots of members. Q What was your first course of action as chamber CEO? A My immediate objectives were to rebuild integrity for the organization, as well as rebuild the membership base. Membership was in the low 300s, now it has gotten back to 400. The goal is 600 members by the end of next year. Q How do you account for the quick membership growth? A One of my initiatives was to restore trust in the chamber. One must under- stand good costumer service, added values, and how to treat a customer to gain trust. Ask a current member if that initia- tive is being met currently. Q Can you elaborate on the added values this cham- ber provides businesses? A The Encinitas Chamber of Commerce is a member of the U.S. Chamber, California Chamber, and has relation- ships with all elected city and state officials. We have month- ly networking meetings with relevant, quality guest speak- ers. We initiated three com- munity action committees. And one major thing we just announced is an alliance with MiraCosta College and the Small Business Development Center. MiraCosta College will host and the chamber will sponsor counseling and train- ing for all facets of running a business at no cost to business owners. Q Who makes up the cham- ber community action com- mittees and how do these com- mittees focus on health, educa- tion and communication? Talking with the Chamber of Commerce CEO OCEANSIDE Join local economic, academic and history experts and community leaders for a morning seminar designed to provide perspective on California’s real estate mar- ket and the road to eco- nomic recovery. “Report to the Region” is scheduled for 7:30 to 9:30 a.m. Dec. 9 in the MiraCosta College Theatre, 1 Barnard Drive, Oceanside. The event is sponsored by MiraCosta College with the Carlsbad Chamber of Commerce, North County Times, North San Diego County Association of ENCINITAS — Every November, for nearly two decades, downtown Encinitas has played host to the Fall Festival, pre- viously known as the Poinsettia Festival. The event is a ready- made bazaar for holiday shoppers and weekend fun seekers. The festival featured 450 vendor booths showcasing vari- ous arts, crafts, gifts, food and live music. Above, Encinitas resident Taylor Moore (right) celebrates her 15th birthday with her friends Mitchy Slick (center) and Coral Micelli (left), also of Encinitas. Right, Encinitas resident David Oakley poses next to an old car being restored by the San Dieguito Heritage Museum. See additional photos on page 14. Groups to report to region in O’side see Report on 3 see Ensemble on 15 see CEO on 11 MARSHALL WEINREB STREET SCENE

Encinitas First, December 2009_web

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Page 1: Encinitas First, December 2009_web

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Local green-energyleaders Sequoia Solar

bring sun-poweredcharging stations for

electric cars to Solana Beach

PAGE 3

Faced with highercosts than the larger

competitors, smallbusinesses are

increasingly scalingback their employees’

health coveragePAGE 4

Business owners, cityleaders and other

members of thecommunity rubbed

shoulders at theChamber’s November

Sundowner eventPAGE 5

See what’s happeningin Encinitas this month

in the CalendarsectionPAGE 2

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Routing slipShare Encinitas First with

others in your organization:

Volume 5, Issue 12 www.encinitaschamber.com December 2009

ENCINITAS — Everwonder what would hap-pen if a local music ensem-ble was suddenly thrustinto the internationalmusic spotlight? Imaginethe interest this could gen-erate in our local commu-nity.

Well, this is exactly whatis happening with the localEncinitas ensemble,Hutchins Consort.

This one-of-a-kindstring octet plays theinstruments which weredesigned and built by pio-neering American luthier(wooden string instrumentbuilder) Carleen Hutchins.

Dr. Hutchins, whopassed away this pastAugust at the age of 98, lefta legacy with her remark-able instrument building.Before she left us, she madearrangements to pass thereigns of her scientific dis-coveries to the local ensem-ble, Hutchins Consort.

Ten years ago,Encinitas resident andlocal bassist Joe McNalleyestablished the HutchinsConsort as the first perma-nent professional octet of

New eraarrivesfor localensemble

By Promise YeeENCINITAS — Marshall

Weinreb took over the positionof CEO of the EncinitasChamber of Commerce onJuly 15, and he is bringingdirection, organization andmuch-needed vitality to thenonprofit organiza-tion.

Weinreb took thehelm at the EncinitasChamber ofCommerce with anaction plan to providelegislative connec-tions, build businessnetworks, and edu-cate business owners.In four months he hasincreased membership by 30percent and created threecommunity action commit-tees that focus on health, edu-cation and communication.Encinitas First talks toMarshall Weinreb about thechamber and his position asCEO.

QWhich businesses doesthe Chamber of

Commerce represent?

AThe Encinitas Chamber ofCommerce represents all

businesses within Encinitascity limits. While we representlarge local employers likeScripps, Encinitas Ford,Herman Cook Volkswagon,BMW Encinitas, Henrys, Vons,

Ralphs and Stater Bros.,most of our membersare small businesses,and new businesses intheir first year.

QWhat does theEncinitas Chamber

of Commerce do forbusinesses?

AThe purpose of theChamber of

Commerce is to represent thebusiness community in everyfacet of business — legislativeissues, networking, advertis-ing and support systems. Tohelp direct local businesses inthe daily ritual of running theirbusinesses.

QWhat is your job as CEOof the Chamber of

Commerce?

AAs the CEO of the cham-ber, I follow policies set by

the board of directors and putpolicies into motion.

QWhat challenges haveyou faced in your first

months on the job?

AI’ve been on the job forfour months and I inherit-

ed a misused, misalignedbusiness. Nobody has been inmanagement this year fromJanuary to July 15. With rougheconomic times and no lead-ership, the chamber lost lots ofmembers.

QWhat was your first courseof action as chamber CEO?

AMy immediate objectiveswere to rebuild integrity

for the organization, as well asrebuild the membership base.Membership was in the low300s, now it has gotten back to400. The goal is 600 membersby the end of next year.

QHow do you account for thequick membership growth?

AOne of my initiatives wasto restore trust in the

chamber. One must under-stand good costumer service,added values, and how to treata customer to gain trust. Ask a

current member if that initia-tive is being met currently.

QCan you elaborate on theadded values this cham-

ber provides businesses?

AThe Encinitas Chamber ofCommerce is a member of

the U.S. Chamber, CaliforniaChamber, and has relation-ships with all elected city andstate officials. We have month-ly networking meetings withrelevant, quality guest speak-ers. We initiated three com-munity action committees.And one major thing we justannounced is an alliance withMiraCosta College and theSmall Business DevelopmentCenter. MiraCosta College willhost and the chamber willsponsor counseling and train-ing for all facets of running abusiness at no cost to businessowners.

QWho makes up the cham-ber community action com-

mittees and how do these com-mittees focus on health,educa-tion and communication?

Talking with the Chamber of Commerce CEO

OCEANSIDE — Joinlocal economic, academicand history experts andcommunity leaders for amorning seminar designedto provide perspective onCalifornia’s real estate mar-ket and the road to eco-nomic recovery. “Report tothe Region” is scheduled for7:30 to 9:30 a.m. Dec. 9 inthe MiraCosta CollegeTheatre, 1 Barnard Drive,Oceanside.

The event is sponsoredby MiraCosta College withthe Carlsbad Chamber ofCommerce, North CountyTimes, North San DiegoCounty Association of

ENCINITAS — Every November, for nearly two decades,downtown Encinitas has played host to the Fall Festival, pre-viously known as the Poinsettia Festival. The event is a ready-made bazaar for holiday shoppers and weekend fun seekers.

The festival featured 450 vendor booths showcasing vari-ous arts, crafts, gifts, food and live music.

Above, Encinitas resident Taylor Moore (right) celebratesher 15th birthday with her friends Mitchy Slick (center) andCoral Micelli (left), also of Encinitas.

Right, Encinitas resident David Oakley poses next to anold car being restored by the San Dieguito Heritage Museum.See additional photos on page 14.

Groupsto reportto regionin O’side

❚ see Report on 3

❚ see Ensemble on 15❚ see CEO on 11

MARSHALLWEINREB

STREET SCENE

Page 2: Encinitas First, December 2009_web

Dec. 6The film “Mediterra-

neo” will be shown at 1p.m. Dec. 6 at MiraCostaCollege’s San Elijo Campusin room 204. Visitw w w. m i r a c o s t a . e d u /sanelijo for more informa-tion.

Dec. 10 to Dec. 12“A Delightful Quaran-

tine” will be performed at 7p.m. at the San DieguitoAcademy Theater. Visitwww.seatyourself.biz/sandieguito for more informa-tion.

Dec. 10Cardiff 101 Kringle

Mingle will be held from 4to 8 p.m. Dec. 10 at CardiffTown Center North Court-yard. Visit www.cardiff101.com for more details.

Dec. 10 to Dec. 23,Dec. 26 to Dec. 30

After the sun goesdown, the San DiegoBotanic Garden is trans-formed into a dazzlingwinter wonderland withmore than 100,000sparkling lights. Numerousactivities include horse-drawn-wagon rides, holi-day crafts, marshmallowroasting, visits with Santa,

live music, and refresh-ments. Special HolidayTales and Tunes for chil-dren ages 2 to 6.

Admission for Mem-bers, Seniors, Military &Students $8; for nonmem-bers is $12 and for children3 to 12 is $4. There will beadditional fees for someactivities. Visit www.sdb-garden.org for more infor-mation.

Dec. 11A lecture, How To Keep

Your Brain Young, will begiven at 1 p.m. Dec. 11 atMiraCosta College’s SanElijo campus. Visitwww.miracosta.edu/sanelijo for more information.

Dec. 11An Artist Sketch Jam

will be held at 7 p.m. Dec.11 at Studio 2nd Street.Visit www.studio2ndstreet.com for details.

Dec. 12Free Saturday at Lux

Art Institute from 11 a.m.to 3 p.m. Dec. 12. Enjoyfree admission all day,guided tours, music andrefreshments.

ENCINITAS FIRST • DECEMBER 20092

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held from 5:30 to 7:30 p.m. at theSan Diego Botanic Garden (formerly QuailBotanical Guardens) at 230 Quail Gardens

Drive. Held during the annual Garden ofLights, this is a family friendly Sundownerwith great food, drinks, desserts, raffle

prizes and fun for all.

Tuesday, December 8

❚ see Calendar on 15

The EncinitasChamber of Commercewould like to welcome allnew and renewing mem-bers.

New members• Advanced Hearing Care

• Barracuda Grill, LLC

• Catalyst Therapy

• Center for AgeManagement andWellness

• Craig Fitch, DDS

• Diane Power’sCasa de Bandini

• Dr. Brian Reagan andAssociates / True Beauty

• Farmers InsuranceDistrict Office

• Lumberyard Tavernand Grill

• Nine Star Corp. DbaWhite DragonMartial Arts

• Noesis Consulting

• North County Laser EyeAssociates

• Premier Pacific Realtyand Mortgage

• Repeat BoutiqueDesigner Consignments

Renewing members• 2008, Belmont Village

Senior Living

• 2008, Chiro SolutionsFamily Wellness Center

• 2006, DiscoveryChiropractic

• 2005, Encinitas PersonalHealthcare, Inc.

• 2007, EncinitasPost Office

• 2002, Herold & SagerAttorneys at Law

• 1999, Las Olas MexicanRestaurant

• 1999, Raphaels PartyRentals

• 2007, San Diego TrustBank

• 2007, San DieguitoAcademy Foundation

• 2007, San DieguitoYouth Softball

• 1999, Self-RealizationFellowship

• 1999, West Village, Inc.

• 2007, Wine Steals Cardiff

Welcome!

A ribbon cutting was held recently for Center for AgeManagement and Wellness. From left, Tegan Bennett, medicalassistant; Chris Johnston, medical assistant; Marshall Weinreb,CEO Encinitas Chamber of Commerce; Amy Elliott, clinicaladministrator; Linda Hayes, certified clinical thermographer; DrAndrea Cole, founder; George Ritachka, licensed clinicalacupuncturist; Lisa Freese, front office administrator; LoRayneHaye, certified clinical nutritionist; Sunshine Smith, Encinitas

Chamber ambassador and Taylor Place Real Estate; Paula Shaw, energy psychology therapist; and Debbie Caligiuri,Encinitas Chamber of Commerce membership director. Dr. Andrea Cole now combines her 1990 family practice train-ing with her 1994 anti-aging and functional medicine at her new Center for Age Management and Wellness located at561 Saxony Place Ste. 101 in Encinitas. Here her patients now enjoy good health from the inside out. Looking goodand feeling great! Courtesy photo

ENCINITAS — Twenty-seven portraits will be onview in the exhibit Artistsby Artists at the EncinitasLibrary from Dec. 1 throughJan. 4. “Last year I was in ashow called ‘Movers andShakers’ in San Diego and Iliked the idea so much I‘appropriated’ it. OK, I stoleit,” said Mary Fleener, cura-tor of the Artists by Artistsexhibit.

“That exhibit was tospotlight people in the SanDiego arts community whohave made things happen.I took this show one stepfurther: instead of focusingon the grand idea of‘Movers,’ I wanted, instead,to focus on people who livein the Encinitas area andare working at their art andmaking their art work forthem,” Fleener said. “I

selected 27 artists andsome musicians who Ithink are important. Somehave gained a certainamount of notoriety, someare internationally famousand some simply wellknown in their community.The artists selected to dothe portraits are businessowners, teachers, models,but all are artists in theirown right. My pal DodyTucker and I picked namesout of a hat and that’s howwe matched up the artistswith the models.”

For more information orto preview the portraits,visit the Artists by Artistsblog at www.mfleener.wordpress.com.

The public is invited toattend an Artists’ Reception

From www.uschamber.comOctober retail sales were

up and weekly joblessclaims were down, but thetrade deficit widened.

Retail SalesRetail sales increased 1.4

percent in October afterfalling a downwardly revised2.3 percent in September.Core sales, or sales exclud-ing totals for autos and gas,posted a 0.3 percentincrease. Some categories,such as auto dealers (+7.4percent), restaurants (+1.2percent), and nonstoreretailers (+1.0 percent) post-ed healthy gains, while salesat building supply dealers (-

2.4 percent), furniture stores(-0.8 percent), and electron-ic stores

(-0.6 percent) wereweaker than in September.On a year-to-year basis, top-line retail sales decreased1.7 percent, while core salesare down 0.8 percent.Spending among con-sumers seems to be firmingupon news that the econo-my is beginning to recover.However, many consumersare remaining thrifty in theface of a weak labor market.

Jobless claimsFor the week ending

Nov. 7, the LaborDepartment reported

502,000 initial joblessclaims, 12,000 fewer thanreported during the previ-ous week. The four weekmoving average was alsolower, down to 519,750 from524,250. Continuing claimsnumbers are also moving inthe right direction. For theweek ending Oct. 31, con-tinuing claims fell to 5.6 mil-lion, down from 5.8 millionduring the previous week.While the report is a step inthe right direction, both ini-tial claims and continuingclaims are still elevated andhighlight the fact that firmsare not yet confidentenough to add to their pay-rolls.

International tradeAccording to the

Bureau of EconomicAnalysis, the U.S. tradedeficit in goods and servic-es grew to $36.5 billion inSeptember, following anarrowing to $30.8 billionin August. Exportsincreased 2.9 percent to$132.0 billion, but importsrose 5.8 percent to $168.4billion. Petroleum importssurged 24 percent inSeptember, to $20.5 bil-lion. Exports of autos rose2.9 percent in September,the highest level since lastautumn. With conditionsimproving, trade levelsshould begin to pick up.

Local artists seen through their peers’ eyes

Consumer spending points to recovery❚ see Artists on 15 Artist Mary Fleener and her portrait of Scott Saw.

Courtesy photo

Page 3: Encinitas First, December 2009_web

Realtors, OceansideChamber of Commerce,Palomar College and SanDiego North EconomicDevelopment Council.

Keynote speaker is Dr.Richard K. Green, directorof the Lusk Center for RealEstate at University ofSouthern California, whowill address the topic “IsThere Reason for Hope:Some Facts AboutCalifornia and its RealEstate Markets.” Green’sresearch addresses housingmarkets, housing policy, taxpolicy, transportation,mortgage finance andurban growth. He is a mem-ber of two academic jour-nal editorial boards, and areviewer for several others.His work is published in anumber of journals includ-ing the AmericanEconomic Review, Journalof Economic Perspectives,Journal of Real EstateFinance and Economics,Journal of UrbanEconomics, Real EstateEconomics, Housing PolicyDebate, Journal of HousingEconomics, and Urban

Studies. His book withStephen Malpezzi, “APrimer on U.S. HousingMarkets and HousingPolicy,” is used at universi-ties throughout the coun-try. His work has been citedor he has been quoted inthe New York Times, TheWall Street Journal, TheWashington Post, theChristian Science Monitor,the Los Angeles Times,Newsweek and TheEconomist, as well as otheroutlets. He recently gave apresentation at the 31stannual Federal ReserveBank of Kansas CityEconomic Symposium,where his work was cited byFederal Reserve ChairmanBen Bernanke. TheNational Association ofREALTORS, the FordFoundation, and theLincoln Institute for LandPolicy have funded grantsto support some of Dr.Green's research. He con-sults for the World Bank.

Also scheduled isMiraCosta College historyinstructor Dr. Brad Byrom,who will present anoverview of historicaltrends in California realestate and MiraCosta’sSuperintendent/President

Dr. Francisco Rodriguez,who will speak on the com-munity college’s role inCalifornia’s economicrecovery.

Registration for theevent is $10. A continentalbreakfast will be held onthe theater patio before theevent. For more informa-

tion or to register, call (760) 795-6613, or registeronline at www.miracosta.edu/foundation.

ENCINITAS FIRST • DECEMBER 2009 3

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With the recentannouncement that theowners of Urban Solace,the award-winning NorthPark eatery, will be open-ing a new Encinitasrestaurant, it became veryapparent to me thatEncinitas is transformingitself into a town any food-ie would be proud to callhome.

The new restaurantfrom GW RestaurantGroup Inc. will combineUrban Solace’s signaturecomfort cuisine and serv-ice with menu items anddécor inspired by theocean and the localEncinitas community.Upstairs, there will be afull service bar, dining andentertainment space,called the MoonlightLounge. The new restau-rant will be located at 25East E Street, right offPacific Coast Highway,which is an amazingspace.

The new restaurant’sMoonlight Lounge willoffer an additional smallplates menu, featuringcheeses, salumis, oystersand other cocktail andwine friendly eats. Thesedishes will be prepared ata live bar station upstairs.The full menu will beavailable at the MoonlightLounge, as well. There willalso be a seaside-versionof Urban Solace’s famedBluegrass Brunch everySaturday. How cool is that?

One of the designhighlights that stood out isa 12-foot-long communitytable on the second floorto encourage guests tomingle and make newfriends.

I love this concept andhave taken advantage of itmany times while travel-ing solo on business.Look for this yet-to-be-named eatery to open inthe spring of 2010. I can’twait.

That, combined withour under-constructionWhole Foods Market, willmake it even more difficultfor me to leave this oasisby the sea. I can name 20Encinitas restaurants thatprevent me from leavingthe city limits on a regularbasis, and the list may sur-prise a few. These are in no particular order andrange from high brow tolow brow and a few

Lick the Plate

DAVIDBOYLAN

Encinitasmakes aname indining

❚ see Market on 15

CORRECTIONSThe e-mail address for Margo Oakley, North County

distributor of Shaklee products, in the November issueshould have read [email protected]. Also, the Website was listed incorrectly and should have readwww.shaklee.net/margooakley. We regret the errors.

In the November 2009 issue of Encinitas First, thepage 10 article headlined “Oktoberfest had an Angelworking behind the scenes,” included an incompleteWeb site address for Angel Haag’s women’snetworking business at eWomenNetwork.com.

We regret the error.

Reportcontinued from 1

SOLANA BEACH — OnNov. 11, Sequoia Solar, aleading San Diego companyin the design, installation,and maintenance ofturnkey, grid-connected,solar solutions unveiledtheir first networked solar-powered electric vehiclecharging station.

Powered by a combina-tion of the sun andChargePoint NetworkedCharging Stations, Sequoiaplans to extend theChargePoint Network andtheir solar technologiesthroughout San DiegoCounty. The event wasattended by members fromthe Solana Beach Chamber,the newly formed GreenChamber of San Diego, gov-ernment officials and localbusiness people.

“Today we are taking thenext step to upgrade oursolar-powered EV chargingstation to includeCoulomb’s world-leadingnetworked electric vehiclecharging station and furtherestablish the ChargePointNetwork throughout SanDiego,” Marty Reed, CEOand founder of Sequoia

Solar, said. “The marriage ofsolar-generated electricityand electric vehicle charg-ing is an exciting prospectfor us and for the advance-ment of clean tech and

reducing our carbon foot-print.”

Coulomb Technologies’electric vehicle chargingstations address the needsof drivers, utilities, govern-

ments, and parking spaceowners enabling drivers tocharge their electric vehi-cles wherever they live,work and shop.

The ChargePoint

Network is open to all driv-ers of plug-in vehicles andprovides authentication,management, and real-timecontrol for the networkedelectric vehicle chargingstations through multipleweb-based portals forHosts, Fleet Managers,Subscribers and Utilities.ChargePoint Networkunique features include:charging status by SMS textor e-mail notification, loca-tion of unoccupied charg-ing stations via smartphones, authenticatedaccess to eliminate energytheft, authorized energizingfor safety, and Smart Gridintegration for utility loadmanagement with futureV2G capabilities.

Electric cars were show-cased at the event. Amongthem, the Aptera and a Tesla(pictured at bottom. TheTesla starts around $100,000and the Aptera from the$20,000s. For more infor-mation about these cars,visit www.teslamotors.comand www.aptera.com.

For more informationabout Sequoia Solar, visitwww.sequoiasolar.com.

Car-charging stations arrive in Solana Beach

Marty Reed, CEO and founder of Sequoia Solar, gives an informative talk at the unveiling.“Today we are taking the next step to upgrade our solar-powered EV charging station toinclude Coulomb’s world-leading networked electric vehicle charging station and furtherestablish the ChargePoint Network throughout San Diego,” he said. “The marriage of solar-generated electricity and electric vehicle charging is an exciting prospect for us and for theadvancement of clean tech and reducing our carbon footprint.” Courtesy photo

Page 4: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 20094

859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Executive BoardCEO

Marshall Weinreb(858) 692-2325

[email protected]

PresidentG. Kenneth Gross

Wealth ManagementAssociates

(760) [email protected]

Vice PresidentAngel Haag

Primeco Education(760) 436-6076

[email protected]

Vice President / TreasurerMelaini Peet

Union Bank of CA(760) 942-4890

[email protected]

BOARD OF DIRECTORS

Claudia CarilloSan Diego Gas & Electric

(858) [email protected]

David DaCostaJamroc 101 Caribbean Grill

(760) [email protected]

Denise HardmanLiberty Mutual Insurance

(760) [email protected]

David E. LamFinancial Advisor - Edward Jones

(760) 753-1025www.edwardjones.com

Greg PetreeNorth Coast Health Center

(858) [email protected]

Katherine Wichmann ZachariasInsurance & Financial Services

(619) [email protected]

Genevieve WingWing Insurance & Financial Svcs.

(760) [email protected]

Vanessa KellerComerica Bank(760) 942-2301

[email protected]

Coleen WalshCFO to-Go CPA

(760) [email protected]

Jeremy E. DouglasVP Business Banking

Wells Fargo(760) 432-5345

[email protected]

Maryam RadPositive Place Montessori School

(760) [email protected]

Debbie CaligiuriMembership Director

Visitor CenterDirector

Pat ReinhardtVisitors Center Staff

Alli HellerJake Shapiro

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

Small firmsscaling backhealth plansDavid A. LiebASSOCIATED PRESS

Faced with high health insurance costs, aNorth Carolina brokerage passed the buck on toits employees, a Texas public relations firmswitched from group insurance to stipends, and aMissouri travel agency let its workers walk awayinstead paying for insurance.

Across the country, businesses alreadystrapped by the economy to turn a profit are sacri-ficing or scaling back employee health insuranceplans because of their escalating costs. The crunchhas particularly socked smaller employers, whohave become a centerpiece in the debate over howto overhaul the nation’s health care system.

In recent weeks, small business owners havepleaded their case to the White House andCongress. Top Democrats in both the House andSenate have announced probes into how healthinsurers price their policies for small businesses.And lawmakers have proposed a variety of insur-ance rating changes, mandates and tax breaks totry to control costs.

That comes against a backdrop of some starkstatistics:

— Small businesses are paying an average 18percent more than the largest firms for compara-ble health insurance policies, according to a studyfinanced by the Commonwealth Fund.

— Many small businesses are facing double-digit rate increases for insurance coverage this fall.Insurers are requesting small group rate hikes of10 to 15 percent in Ohio, an average of 15 to 16 per-cent in Maryland and as much as 20 percent inWashington state, according to an informal surveyby the National Association of InsuranceCommissioners.

— The number of businesses with three tonine employees that offer health insurance hasshrunk from 58 percent in 2002 to 46 percent thisyear, according to the Kaiser Family Foundation.

“There’s no way that (small businesses) can goanother 10 years like the last 10 years,” said JamesGelfand, senior manager of health policy for theU.S. Chamber of Commerce.

Small companies lack the leverage of their big-ger counterparts to negotiate with insurers. Sowhen health insurance rates rise, they often lookfor a new insurer — a time-consuming task forfirms that lack a human resources department.Many small businesses seek to soften rate hikes byasking employees to make higher co-payments,offering high-deductible plans, switching to lessgenerous benefits or simply dropping their cover-age.

Cooper Smith tried each of those options overthe past several years while straining to offerhealth benefits at his four-person public relationsfirm in Dallas. He dropped dental coverage, dou-bled the employees’ yearly health care deductiblefrom $1,500 to $3,000 and raised co-payments for

Fed releases positive economic reportFromwww.uschamber.com

The job market contin-ued its abysmal slide inOctober. However, the ISMSurvey and pending homesales both increased, andthe Fed released a generallypositive report on the econ-omy.

EmploymentThe labor market con-

tinues to struggle. InOctober, 190,000 jobs werelost, following an upwardlyrevised loss of 219,000 jobsin September. The Octoberunemployment rate tickedupward to 10.2 percentfrom 9.8 percent in

September and continuesto be at its highest levelsince 1983. Furthermore,labor force participationfell 0.1 percent as more dis-couraged workers left thejob market. Weekly hoursworked during Octobermatched September’s lowof 33 hours, suggesting thatmany are working part-time even though theydesire full-time employ-ment. Average hourly earn-ings, however, increased bya better-than-expected 0.3percent. A broader meas-ure of unemployment,which includes discour-aged workers and thosesettling for part-time work

instead of a full-time posi-tion, rose 0.5 percent to17.5 percent for the month.Though most industriesshrank their payrolls, edu-cation and healthcareemployers added 45,000employees to their payrolls.Also, in a sign that someemployers are toying withthe idea of adding addi-tional workers, temp helpemployment increased by 37,000 employees.Employment is expected todeteriorate until a recoveryis well under way.

Federal Open MarketCommittee MonetaryPolicy

The Federal OpenMarket Committee(FOMC) kept the federalfunds rate at a rangebetween 0 percent and 0.25percent at its latest meetingand is expected to keep itthere for some time. TheFed noted that the econo-my continues to improve,pointing to the reboundinghousing market and grow-ing consumer spending asthe drivers behind thestrengthening economy.However, the Fed notedthat a weak labor market,slow income growth,decreased housing values,and restricted credit con-tinue to hamper growth.

The Fed also noted that itwill limit its purchase ofagency debt to $175 billionand has ended its purchaseof Treasury securities, fur-ther signs that the econo-my is recovering.

ISM SurveyThe Institute for Supply

Management’s (ISM) man-ufacturing survey surged inOctober, up 3.1 points to55.7. In September, the ISMcooled slightly, falling 0.3points to 52.6. October’sincrease now puts the ISMat its highest level sinceApril 2006. Moreover, the

❚ see Health on 13

❚ see Report on 12

By Tom Donohue, Presidentand CEOU.S. CHAMBER OF COMMERCE?

Innovation is what sepa-rates those that are thrivingfrom those that are fallingbehind. The U.S. educationsystem is desperately in needof innovation. Despite mas-sive financial investmentsand numerous reform initia-tives, the results remain thesame — too many schools arefailing our children.

To evaluate the extent towhich states have created anenvironment that fostersinnovation in education, theU.S. Chamber’s Institute for aCompetitive Workforceissued Leaders and Laggards:A State-by-State Report Cardon Educational Innovationalong with the Center forAmerican Progress andFrederick M. Hess of theAmerican EnterpriseInstitute. Their findings aredisturbing — rigid bureau-cracies, opaque and ineffi-cient state finance systems,and barriers that prevent theremoval of poor-performingteachers, to name just a few.

Tackling these challenges

will require the administra-tion, Congress, state govern-ments, and businesses tounite behind fundamentalreform. The principles thatmade this country great cando the same for education —principles like innovation,adaptability, creativity,accountability, and responsi-bility.

The Obama administra-tion is sending the right sig-nals on education reform.More importantly, they arematching rhetoric withmoney, namely the $4.35 bil-lion Race to the Top fund.This grant program will be acatalyst for greater innova-tion, accountability, andhigher standards in Americanschools. What remains to beseen is if the administrationcan resist heavy pressurefrom special interest groupshostile to sweeping reform.

Congress also has a role toplay — strengthening andimproving No Child LeftBehind (NCLB), whilerespecting the fundamentalfeatures of this historic legis-lation. NCLB has already ledto improvement among low-

income African-Americanand Hispanic students, andwe must build on this success.

States and local districtsneed to adopt sound busi-ness management principlesin their schools, includinggiving principals moreauthority over budget andpersonnel decisions. Localofficials must also insist ongreater transparency sur-rounding spending, staffing,student achievement, andother aspects of school man-agement.

Finally, the business com-munity must actively engageon education reform. Afterall, who knows more aboutinnovation, adaptability, andefficiency than the Americanbusinesses that contribute$2.5 billion to K-12 schoolingannually? It’s time that thismoney and know-how goesto support fresh ideas.

Innovation is the essentialingredient for reforming oureducation system and mustbe vigorously pursued inschools across the country.When it comes to our chil-dren’s future, failure is not anoption.

Innovation can save our schools

By Tom Donohue, Presidentand CEOU.S. CHAMBER OF COMMERCE?

As the U.S. Chamber ofCommerce was preparing itsAmerican Free Enterprise“Dream Big” campaign, weasked ourselves and manyothers an important question:What do we value most aboutliving in a country powered byfree enterprise? Here is our top 10 list, in no particularorder:

(1) Jobs. Free enterprise isthe only system that can createthe 20 million jobs that we’llneed in the next decade.

(2) Opportunity. Regardlessof wealth, status, or back-ground, you have a chance torise as high as your talent andhard work can take you.

(3) Freedom of Choice. Youare free to choose your ownpath. No one picks your pro-fession or limits what you cando or become.

(4) Innovation. Free enter-

prise encourages it, embracesit, and rewards it. Free enter-prise excels in developingsolutions.

(5) Small Business. Almostanyone in America can start abusiness if he or she reallywants to. The barriers are low,the opportunities are endless,and if you fail, you can get upoff the floor and try again.

(6) Mobility. No other soci-ety offers so many avenues forindividuals, families, and suc-ceeding generations to moveup the ladder of success.

(7) Quality of Life. Freeenterprise supports a qualityof life that previous genera-tions could only dream of. Weare living longer and enjoyingan unsurpassed level of mate-rial comforts because of freeenterprise.

(8) A Progressive Society. Astrong economy, powered byfree enterprise, generates rev-enues to educate our children,care for the sick and elderly,

provide compassionate sup-port for the less fortunate, andclean our environment.

(9) A Better World. The sizeand success of our free enter-prise economy has given theUnited States an unmatchedcapacity to address globalchallenges and improve theworld.

(10) The American Dream.It could not exist without freeenterprise, for it is our eco-nomic freedom that enablesus to achieve our dreams. It isfree enterprise that breatheslife into the promise ofAmerica — that a better life isalways within our grasp andour country’s best days are yetto come.

These are the reasons whywe think that the free enter-prise system is worth keepingand worth standing up for.Please tell us your reasons andtake the free enterprise pledgeby visiting www.FreeEnterprise.com.

In support of free enterprise

Page 5: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER0 2009 5

ENCNITAS — Dr.Rosa Optometry is afamily-owned andoperated, full-serviceeye care center withan on-site laboratory,and unique eyewearfrom more than 50different designers.

They began the business,which places importance onits patients’ comfort, in 1989.“We’ve designed our practiceto feel like you’ve steppedinto our living room, not asterile office,” OfficeManager Kay Rosa said.

The team at Dr. Rosa’soffice prides itself on person-alized, quality eye care thatits patients can enjoy. To give

their patients thebest possible serviceand results, they arecommitted to con-tinual educationand learning. Theyregularly attend lec-tures, meeting andconventions to stay

informed of new techniques,the latest products and the

newest equipment that amodern eye care practice canutilize to perform the lateststate-of-the-art procedures.

As eye care professionals,they want their patients to beconfident knowing that theyare under the care of a teamof highly trained and skilledclinicians. They pride them-selves in providing the carepossible to keep your eyeshealthy and your vision at itsbest. Also, being members ofvarious professional associa-

tions help them to stayabreast of the changes andrecommendations for their

RON ROSA

Seeing is believing atDr. Rosa Optometry

ENCINITAS — Bella BellaSalon and Boutique helpsclients not only look beauti-ful, but feel beautiful, too.From the moment you walk

through the doors of theirelegant full-service salon andboutique, you will be pam-pered and made to feel spe-cial. Because you deserve it!At Bella Bella (bella meansbeautiful in Italian), theirmission is to make yourexperience a rewarding andmemorable one.

Bella Bella Salon andBoutique offers all aspects ofhair, nail and skin care servic-es. Customer service is whatcustomers can expect at BellaBella Salon and Boutique.They offer complimentaryhand massages and rejuve-nating hair shampoos withdeep conditioning with allhair services. They are com-mitted to providing qualityproducts that are low or lack-ing in petro-chemicals, envi-ronmentally friendly andhealth conscious, thereforethey use and offer exclusivelyEufora International Hair

Care Products, PCA SkinCare, and Glo MineralsMakeup. They also offer alka-line water, which has addi-tional health properties.

Susan Gaudino, owner ofBella Bella Salon andBoutique, has been practic-ing her craft of hair artistry formore than 28 years, and infive states. Gaudino and thestaff at Bella Bella Salon andBoutique are always focusedon extreme customer service— not only in making cus-tomers look beautiful on theoutside, but making themfeel good inside.

“Beauty comes fromwithin. Making my clientsfeel great about themselveskeeps me constantly learningand looking for ways toimprove. I truly love what I dofor my clients!” Gaudino said.Because of this, the followingnational magazines has hon-ored Bella Bella Salon andBoutique: voted “Encinitas’Best Kept Secret” in MarieClaire, and voted “Best InCuts, Colors and Style” byInStyle Magazine.

Gaudino is also focusedon staff development to helpyoung salon professionalsrealize their full potential inthe industry. “I wanted toopen Bella Bella not onlybecause of my passion forthis business, but for what islacking in our industry. Ourongoing weekly education insalon business, professionaland personal educationkeeps our level of skill superi-or, and we also attend variouseducational seminars. Wenever stop learning — ourgoal is to continually exceedour clients’ expectations.”

Bella Bella Salon andBoutique also gives back tothe community by donatingtheir time with fundraisersand offering auction items.Their charity of choice, alsosponsored by local exclusivehair care line Eufora, isChildhelp.

The boutique is loadedwith handbags, clothing andjewelry accessories fromlocal artists. They offer com-plimentary gift-wrapping foryour gift-giving convenience.

Bella Bella Salon andBoutique is located at 339 NEl Camino Real in Encinitasin the Michael’s shoppingcenter. Call (760) 943-7311 orvisit bellabellasandiego.com

Bella Bella Salon pampers clients in an elegant setting. Courtesy photo

Beautiful head totoe, inside and out

By Jason LandENCINITAS — Members of the

Encinitas Chamber of Commerce andother local business owners crowdedinto a classroom — and desks — at aPositive Place Montessori School on Nov.17 for the chamber’s monthlySundowner.

Chamber CEO Marshall Weinrebquickly got the event under way, front-loading the presentations with DanMcAllister, the San Diego CountyTreasurer, and Diane Ingalls, the salesmanager for North County at the SanDiego Union-Tribune.

“Dan will be leaving five minutesafter he talks, so keep that in mind for allof your who want to speak with himabout lowering your property tax,”Weinreb joked.

McAllister’s presentation was mostlyconcerning the makeover of the tax billfor San Diego County. “When I came intooffice, we had a landscape-style bill witha monochromatic nature to it,” he said.“You couldn’t read it, couldn’t under-stand, people whined about it. So Idecided to take it around on tour, andshow it around to about 3,000 people ingroups like this to get new ideas andinput for the bill.”

McAllister held up a portrait-stylebill, with a San Diego city skyline on theheader of the page, and colored print todraw the eye toward the more important

parts of the bill. It is printed on recycledmaterial, and according to McAllister,San Diego is the second county in thecountry to go green with their tax bill.

“As a result, we have a collection rateof about 96 percent, which is 1 percent-age point higher for collections than wewere last year at this time,” McAllistersaid. “More people are paying us andpaying us on time.”

Next Diane Ingalls stepped up tospeak about some recent history regard-ing the San Diego Union-Tribune. “Sixmonths ago we were bought out by aninvestment firm in Beverly Hills,” shesaid. “We’ve always been family owned,so it was a big change. We thought wewere the only game in town, we had a bighead, and we needed a big change.

“Part of that is including NorthCounty into the paper. We want to con-nect to the community. To do that weneeded to lower the cost for ads, whichused to be insane. We priced ourselvesout of the market. So we developed aprogram that allows North Countyadvertisers to get into the paper for as lit-tle as $40 an ad. We’re looking at startinga North County section once a month,starting Dec. 4.”

“I do believe Encinitas can be key tothe development of the Union-Tribune’snew philosophy,” Weinreb said. “We’repositioned physically and philosophical-ly to make this grow.”

CCoouunnttyy ttrreeaassuurreerr ttaallkkssttaaxx bbiillll aatt SSuunnddoowwnneerr

Above, Jim Benedetti, Vanessa Keller,and Woody Marsh. Left, Michelle Wrightand Cheryl Deblors. Below, MarshallWeinreb, Maryam Rad, and DavidDaCosta.

Right, Dan McAllister, MaggieHoulihan and Diana Ingels.

The next EncinitasChamber of Commerce

Sundownerwill be held

Tuesday, December 8See Page 2 for details.

❚ see Rosa on 15

Page 6: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 20096

The bottom line goalof every B2C (business toconsumer) business ispretty simple, to sell moreof your product or service.Secondary goals includebuilding your brand with-in your community,region or industry, estab-lishing your business asan expert or trustedresource in your field, anddeveloping a loyal follow-ing that will continue tobuy from you and refernew business your way.

That sounds like a lotto do and potentiallyspend to make happen,yet it does not need to bean expensive endeavor. Aswith large businesses, anintegrated approach isalways best. It’s all aboutthe marketing mix andyou can create a good onewith any size budget.

I could write a book onthis, but for today, I’ll startwith a couple of essentialsto a good mix and go intofurther detail in futurecolumns.

Hire a good designer.This is essential for all ofyour marketing effortsand it does not need tobreak your budget. Thereis a plethora of them ofthem in San Diego thatare either working for anagency and looking forfreelance work, or strictlydo freelance. You wouldbe surprised at the talent-ed people in San Diegothat have worked in largeagencies in major mar-kets, on national cam-paigns, that were drawnto San Diego for the samereasons you were. Makesure they have experiencewith your product or serv-ice or at the very leastseem well-suited to it.This can usually be dis-covered by viewing theirportfolio which theyshould have representedonline. If they have exten-sive experience designingbrochures for the medicaldevice industry, they maynot be the best fit for yourfashion brand. You get mypoint. If you like theirportfolio, make sure youmeet them in person andI always spend some timeover a meal with mypotential designers. Thisperson is going to be cre-ating and representing

Smallbusinessconsumermarketingtips

❚ see Marketing on 15

Barreling around Temecula wine country

The rolling hills ofTemecula Wine Countrywere alive with wine lovers atthe recent Harvest Celebra-tion and Barrel Tasting, anannual event that I especial-ly enjoy. Winemakers and

owners are side by side offer-ing samples from the barrelsand recently released bot-tles, getting firsthand reac-tions before they go to mar-ket.

First stop is the check-inarea at one of the first winer-ies visible on the mainentrance, Rancho CaliforniaRoad. This year it was Call-away Vineyard and Winery,where visitors picked up a

“treasure map” of how to getto all the 25 participatingwineries, what was beingtasted and gourmet foodsamplings. A glass, servingtray and punch card wereprovided, and away we wentfirst to Callaway.

Callaway is significantsince it was Temecula’s firstwinery, started some 40years ago. Businessman ElyCallaway saw the future anddeliberately ruled out a win-ery in Napa Valley. Instead,the pioneer in him came outand he built and planted ona Temecula hillside. Presentownership is now emphasiz-ing Mediterranean varietals.

Their selections includedthe 2005 Special SelectionMerlot and the 2005 Wine-makers Reserve Chardon-nay, with a barrel tasting ofthe 2008 Cabernet Sauvi-gnon.

We then stopped at thetucked-away Disney-stylesetting of Briar Rose Winery.Les and Dorian Linkogle arespecializing in small-lot lim-ited production estate redsand whites of the most pre-mium style. You must callahead to taste, but it is wellworth it!

You can always expectthe unexpected from wine-maker Les, who was offeringa barrel sample of a Zinfan-del/Barbera blend and theworld-famous Briar RoseWine Lager Beer blend. Witha twinkle in his eye, he tookme back into the barrelroom and together we sam-

pled a 100-year-old barrel ofPort.

It was sweet and sensu-ous, like no other port I havetasted.

After a lengthy reunionwith Briar Rose, we set off fornearby Falkner Winerywhere owner Ray Falknerwas offering his Gold Medalwinning 2008 SauvignonBlanc, another Gold winner,the 2005 Cabernet, and thebarrel favorite, a 2007 Mer-lot. This estate selection hadrich, dark cherry flavors andwas beauty in a barrel.Falkner has a “4 for 3” salegoing this month where youbuy four and pay for three.The winery’s PinnacleRestaurant is offering a “Hol-iday Lunch Special” Nov. 27through Nov. 29 for $55 acouple including a glass ofwine each. Call (951) 676-8231 for reservations andexact hours.

On the way to stop No. 4,I noticed a huge new wineryin the final finishing stages.The impressive Monte DeOro will open in earlyDecember and has anunderground barrel roomand panoramic view of thesurrounding mountains andthe valley, retail center, tast-ing and banquet rooms andoutdoor patio. It sits acrossfrom La Cereza Vineyard andWinery, owned by my goodfriends, Buddy and CheriLinn.

This is a historic Span-ish-style winery, with suchOld World favorites as Gold

winners Garnacha and Tem-pranillo, and a cigar barnamed after Ermest Hem-ingway. Their spotlight winewas the first red in the “Girl-friends” series, the Vino Rojo“Red Girlfriends,” a blend ofMerlot and Petite Sirah.Another new creation wasthe 2005 Ortpo, La Cereza’slate harvest port. It’s a blendof Petite Sirah and Zinfan-del.

Our final stop as we ranout of time was Robert Ren-zoni Vineyards on the newlynamed De Portola Trail,south of Rancho CaliforniaRoad. The Renzoni familyhas a long history in thewine business and a yearand a half ago, this vineyardwas opened and billed asthe true Italian style wineryin Temecula. From PinotGrigio to Sangiovese, theluscious earthy taste of oldItaly floods your senses. Onthis day they were offering a2008 La Rosa, a Rose of San-giovese, along with a barreltasting of their 2008 Tem-pranillo. The food samplingwas a four cheese PennePasta, a fitting capper to alovely day in Temecula WineCountry.

Wine Bytes — The new Paon Restau-

rant and Wine Bar in Carls-bad has the Conway FamilyWines in for a Wine Dinnerfrom 6 to 9 p.m. Dec. 7, witha full “deep sea cool climate”menu. Call (760) 729-7377for details.

TASTEOF WINE

By Frank Mangio

760.753.62561435 Encinitas Blvd., Encinitas, CA 92024

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Tuesday, December 8, 20095:30 to 7:30 p.m.

San Diego Botanic Garden(formerly Quail Botanical Gardens)

Start the holiday season off on the right foot with great food,drinks, desserts, raffle prizes and fun for all.

Encinitas Chamber of Commerce

SundownerThis is the annual “Garden of Lights” event, which is a

wonderful holiday family party, so please bring the children. Santa Claus will be

there, along with the usual wagon rides and the traditional marshmallow roasting.

There will be some great raffle prizes as usual.

The delicious food and drinks will be

supplied by Brett’s Bar-B-Que,

Boston’s Gourmet Pizza, Garcia’s

Mexican Family Restaurant,

St. Tropez Bakery and Bistro and

Isabelle Briens French Pastry Café,

so bring your biggest appetite.

GUEST SPEAKERS:

• Assemblyman Martin Garrick and

• Julian Duval, the CEO of the San Diego Botanic Garden

Also you will hear from:• Sequoia Solar

• Mike Nicholson of Allies Party Equipment Rental• Representing Encinitas’ own The “Hutchins Consort” will be

Drew Cady, who will talk about their programs of premiere musicalcomposition and engaging collaborations with World Class Artists

“IF IT’S NOT SMOKED, IT’S NOT BARBEQUE”

MediZone Wellness, a local

weightloss/nutritionalbusiness will beoffering a free

BODY FAT TESTAre you brave

enough?

THE COAST NEWSGROUP

Lick the Plate

DAVIDBOYLAN

Marketing

Page 7: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 2009 7

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WE CAN FIND SOLUTIONS.Medical • Dental • Vision • Life • Disability

A recent ribbon cutting was heldfor Dr. Brian Reagan & AssociatesTrue Beauty. Pictured from leftare Suzanne Perez Swanson,chamber ambassador and florist;Heather Reynolds, medical aes-thetician; Sarah Friedenberg,clinical director; Melissa Sutley,

administrator; Dennis Smith, Taylor Place Real Estate; Dr. Brian Reagan, M.D., plasticand reconstructive surgeon; Dr. Constance Dutton, N.D. specialist in anti-aging/func-tional medicine; Rock Swanson, guest; Maggie Houlihan, Encinitas mayor; MarshallWeinreb, CEO Encinitas Chamber of Commerce; Sally McNeil, guest; Debbie Caligiuri,membership director Encinitas Chamber of Commerce; Sunshine Smith, chamberambassador Taylor Place Real Estate; and Fran D’Allesandro, guest. Dr. Brian Reaganstarted his plastic and reconstructive surgeon practice in 2000. Since then, he hasexpanded and opened his second office located 6221 Metropolitan Street, Suite 100 inCarlsbad on Nov. 1. Dr. Brian Reagan & Associates are truly interested in helping peo-ple achieve their health and beauty goals. Courtesy photo

ENCINITAS — With 17years of experience fittinghearing instruments, LynneBaum of AdvancedHearing Care inEncinitas is recog-nized in her field forher caring, profes-sional expertise.Doctors and hearingaid manufacturerstrust her with thereferral of theirfriends and family.

Baum earned her mas-ter’s degree in audiologyfrom Philadelphia’s TempleUniversity, and served asfaculty at Temple’s GraduateSchool of Speech andHearing.

Her work with a promi-nent otolaryngologist groupgave her the insight to themedical aspect of hearingloss and diagnosis, layingthe foundation for a thriv-

ing audiology practice.She began Advanced

Hearing Care, which con-ducts diagnostichearing tests, hearinginstrument fittingsand aural rehabilita-tion, in November2006.

“We provide per-sonalized, profes-sional, high-qualityhearing health care,”

Baum said.Advanced Hearing Care

joined the chamber to bepart of its new medical

committee, for networkingand to generate referrals.

Baum said the best partabout having a business is

“living locally in La Costa …being part of the communi-ty.”

As far as what AdvancedHearing Care can bring toEncinitas, Baum said,“Excellent hearing healthcare!”

Baum’s favorite things todo in Encinitas are walk,beach, hike, bike, visit cof-fee shops, dine and workout.

Advanced Hearing careprides itself on its ability toprovide special, individual-ized care. “We are a small

private practice, providingpersonal care to each

Healthy hearing help offeredat Advanced Hearing Care

LYNNEBAUM

CARLSBAD — Casa deBandini is an authenticMexican restaurant knownfor its rich décor, charmingoutdoor patio with a gardensetting and strolling mari-achis, traditional cuisine andaward-winning seafood spe-cialties. It is an updated sec-ond generation of the origi-nal restaurant in Old Town.

The original Casa deBandini restaurant openedin 1980 as part of DianePowers’ enormously suc-cessful Bazaar del Mundo inthe Old Town State HistoricPark.

After losing the lease tothe property in Old TownState Historic Park in 2005,Powers relocated her busi-nesses, including the Casa

de Bandini restaurant, tolocations outside the park.The Forum location opened

in summer 2009.Like all of Diane Powers’

businesses, she’s put herunique touch on the newCasa de Bandini, recreating

the same romantic essenceof Old Mexico.

The original Casa de

Bandini was known for itsaward-winning fare andseafood specialties earningit many honors as one of SanDiego’s best restaurants.Using the freshest ingredi-ents and a multitude ofsauces to make the authen-tic cuisine, Casa de Bandini’snew menu showcases pastfavorites as well as new,innovative dishes. They also

The holidays can bestressful, with decorating,buying gifts, cooking, giv-ing and attending parties.Holidays can be especiallydifficult for older adults,who may have lost spous-es, relatives or friends dueto death or other circum-stances.

Loneliness is thoughtto speed the aging process.It can impact stress hor-mones, immune functionand heart health. Here aresome ways to combat theholiday blues:

Do something nice for yourself

Take a relaxing bath,read a good book, take up anew hobby or buy yourselfa gift.

Do something nice for others

Immersing yourself inthe spirit of the season canlift your own spirits.

Volunteer, if you are able.Or give of yourself by creat-ing a home-made gift,donating to a favorite char-ity or contacting a long-lost friend to wish themHappy New Year.

Connect with yourselfUse the time alone for

self-reflection. Do not crit-icize things you have done

in the past. Instead, thinkabout what you would liketo do in the future.

Connect with othersConfide in someone.

You may discover that they,too, feel lonely. Reach out:say hello to your neighboror initiate a conversation

The Good Old Days: A lookat the holidays and aging

❚ see Holiday on 15

Eatery offers authentic food, decor

❚ see Hearing on 13

❚ see Bandini on 13

Page 8: Encinitas First, December 2009_web

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Page 9: Encinitas First, December 2009_web

ENCINITAS — AdamKoltz, a prominentEncinitas artist, will beshowcasing his marinewatercolors locally at theEncinitas Civic CenterGallery, in the lobby of CityHall, during the month ofDecember. The exhibit,“WATERcolor!,” will be ondisplay through Jan. 4.

Koltz is well known inU.S. Navy circles worldwidefor his depictions of navalvessels on nautical charts.These ship portraits high-light many a commandingofficer’s or crew member’scollection of mementos.Since his retirement fromthe Navy in 1988, Koltz hasexpanded his artistic reper-toire to more traditionalwatercolor painting and hissubject matter to includelife within the sea. In theEncinitas exhibition, Koltzwill also include some of hisnon-marine paintings,based mainly upon his pastexperiences in wildernessareas of Montana.

Koltz has displayed hisart at numerous shows andgalleries in SouthernCalifornia, as well as inCarmel, Calif.; Seattle, Wash.;Coos Bay, Ore.; andAnnapolis, Md. Recently hisart sold at the InternationalExhibit at the Seaport Galleryat Mystic CT and at SanDiego Hospice. Koltz exhibitshis art at the MaritimeMuseum of San Diego.

For more information,contact Adam Koltz at (760)

ENCINITAS — JimBarnhart believes every-one should have theopportunity toattend college. Heco-founded AlanJames CollegeGroup in 2007 asan Encinitas-based collegefinancial plan-ning and admis-sions firm. Barnhart helpsfamilies develop a soundcollege plan to insure theirchildren attend an excel-lent college and have astrategy for how best to payfor it.

Families can reducestress associated with achild going to college bystarting their college planearly. Each year as the childgets closer to college age,tax law, education law,family finances, familydynamics, and personalsituations change — some-times drastically. “Our‘College Game Plan’ helps

them know what to do,when to do it, and how todo it. With our help, col-

lege-bound studentsimprove theirchances of beingadmitted to theschool of theirchoice withoutendangering theirfamily’s current orlong-term financial

well-being.”Barnhart is joining the

Encinitas Chamber ofCommerce to introduceAlan James College Group

to business owners andindependent professionalsand to become more activein local community activi-ties. “I’m concerned thatthe dream of a college edu-cation is becoming out ofreach for too manyAmerican families. College

is expensive and requiresspecial knowledge to getthrough all the pitfalls.”

After earning a PhD inphysiology and an MBA,Barnhart taught and didbiomedical research atUCSD and at local privatebiotech companies. He is aCertified Tax Preparer andCertified College PlanningSpecialist (CCPS). TheCCPS certification isawarded to financial pro-fessionals who havedemonstrated the skillsnecessary to help families

discover the best ways tosave and pay for college.

Barnhart encouragesanyone interested in begin-ning college planning tosign up for his newsletterby e-mailing their name

ENCINITAS — The cityof Encinitas Parks andRecreation Departmentwill operate the SeasideDay Camp out of the ScoutHouse in Glen Park inCardiff during WinterVacation — Dec. 21through Dec. 23 and fromDec. 28 through Dec. 31.Camp hours are from 7a.m. to 6 p.m. daily, but willclose at 1 p.m. Dec. 31.

Camp activities areoffered for youth ages 6 to12 and will include arts andcrafts, cooking, afternoonsnack, games, specialevents, sports and tourna-ments. The weekly anddaily fees will include allDay Camp activities. A fieldtrip to the movies and anarcade adventure isplanned Dec. 30. Space islimited in the day camp

and pre-registration isrequired.

For more informationabout the Seaside DayCamp program or to regis-ter, contact the Parks andRecreation Department at(760) 633-2740, stop in tothe office at 505 S. VulcanAvenue or visit the city’srecreation and registrationWeb site at EncinitasRecReg.com.

ENCINITAS FIRST • DECEMBER 200910

“Moon Jellies” is one of Adam Koltz pieces from his“WATERcolor!” exhibit on display at Encinitas City Hall.Courtesy photo

Water and color cometogether in new exhibit

Planning specialist helps familieswith students bound for college

French cuisine fusions aboundat established bakery & café

NORTH COUNTY — SanDiego TAP is accepting 8-ball team and player regis-trations to start league ses-sion in January 2010throughout San DiegoCounty. These teams willbegin to compete for achance to win a trip to 2010TAP Nationals in Las Vegas.At least one 8-ball team will

win a trip to attend a TAPNational Event.

San Diego TAP, estab-lished in 2007, is a national-ly organized pool associa-tion offering its membersopportunity to meet andnetwork with new friends,play a fun, competitivegame of pool, and chancesto win cash prizes and vaca-

tion trips to TAP’s yearlyNational events.

To register, call Chris at(619) 415-5639 or Katie at(619) 415-5643 or go towww.sandiegotap.com formore information aboutSan Diego TAP, TAPCorporate, and to printteam and player registrationforms.

Calling all 8-ball playersDay camps offers winter fun for kids

ENCINITAS — At RepeatBoutique DesignerConsignments, customerscan find fine clothing, hand-bags, shoes, jewelry and allaccessories.

The boutique opened itsdoors in May 2009.

They specialize inunique and differentdesigner items and specialtybags in brands such asChanel, Louis Vuitton,Celine and more.

According to ownerGianna Granton, theyjoined the EncinitasChamber of Commerce topromote their businesswhile supporting other local

Fabulous finds, affordable prices

ENCINITAS —Champagne French BakeryCafé in Encinitas has serveda fusion of modern and tra-ditional French cuisinesince 1987. ChampagneFrench Bakery Café firstopened its doors in NorthCounty with the uniquevision of providing cus-tomers with an experiencethat emulates the authen-tic, yet cozy feeling of truecafé dining in France.

With 15 cafes that nowspan the coast ofCalifornia, their continuedsuccess has allowed themto offer a variety of qualityFrench dishes and bakedgoods for breakfast, lunch,dinner and dessert. Theyare also proud to offer thedelivery of their fine foodswith the luxury and con-venience of their cateringprogram.

Champagne FrenchBakery Café is truly Frenchin vision and concept, butwith a modern twist that issure to satisfy any palate.

Their business model is

Repeat Boutique Designer Consignments offers uniquedesigner items and specialty bags. Courtesy photo

Champagne French Bakery Café serves traditional andmodern French cuisine. Courtesy photo

❚ see Water on 13

❚ see Prices on 13

ALAN JAMES

❚ see College on 13

❚ see Bakery on 13

Page 10: Encinitas First, December 2009_web

AThe health committee iscomprised of over 40

medical practitioners whoseobjective is to create aware-ness of the world-class med-ical services available in ourtown. We are creating a med-ical database that will be onthe Chamber of CommerceWeb site, and will be produc-ing networking events in thecommunity that will enabledoctors to meet each otherand the community to meetthe doctors. We just finishedthe third in the series of fourlectures at the library on can-cer with top oncologists inEncinitas. Our next initiativewill be to create an awarenessas to the world-class andextensive broad-based med-ical community present herein Encinitas and the sur-rounding area. We will beginwith an ongoing publicitycampaign to let the citizenshere know that the time hasarrived for them to “ShopLocally” for their medicalneeds as they do for other sta-ples.

The education committeeconsists of all three superin-

tendents of school districts(Cardiff School District,Encinitas Union SchoolDistrict and San DieguitoUnion High School District),educators, and local businessleaders. We have an initiativeto enable every fifth-gradergo through BizTown.BizTown is a six-week pro-gram within the school, andculminates with studentsgoing down to BizTown for aone-day hands on experiencerunning a business. There are7,000 fifth-graders. I’m confi-dent the committee can fundthe entire project.

The communicationscommittee is made up oflocal media experts, PR peo-ple, marketing people, graph-ic artists — a wide range ofpeople in communications.The Arts in Business programwas initiated to help 200 localartists get work out of theirgarages and studios and bemore business oriented.Artists will work with theSmall Business DevelopmentCenter and learn how to mar-ket themselves. We’re workingto get wall space from localgalleries and businesseswhere artists can display theirworks on rotation and hold a

one-man or one-womanshow. The project comes outof the communications com-mittee, people who knowhow to communicate and getthis project going. The pro-gram should roll out by thefirst of the year.

QI understand the cham-ber has an exciting

health fair planned. Whatare some of the specialthings you have lined up forthat?

AThe health fair will be onMay 2. It’s a joint venture

of the health committee andeducation committee thatwill focus on health, safety,education and sports. Thehealth fair will feature TonyHawk, a world-renownedskateboarder, and othersports celebrities. It will shareinformation on nutrition,weight control, injury preven-tion, and how to be betterathletes at any ages.

QWhat is your vision forthe future of the Visitor

Center?

APresently the chamberpays the expenses of the

Visitor Center and is reim-bursed by the city. The con-tract ends in June 2010. I feel atthat time the Visitor Center

should be a virtual entity. The Web presence needs

to be updated drastically. We’represently in the process ofupdating the chamber Website. I think the city shouldthink about having a bid putout to have the Visitor CenterWeb site updated. It’s the city’sdecision.

QHow do you feel aboutthe so-called “New”

Encinitas Chamber ofCommerce?

AThere is no need for morethan one chamber of

commerce in a town of 62,000people. The 45-year-oldEncinitas Chamber ofCommerce is back up andrunning at full speed andgrowing rapidly on a dailybasis. This other entity, or“one man show,” is as far froma legitimate chamber of com-merce as Encinitas is fromNew Zealand. I have no timeor inclination to be distractedby someone that throws aparty and then disappears. Ihave too much to do for mymembers.

QHow can people getinvolved in the Encinitas

Chamber of Commerce?

AFirst of all, you need to jointhis chamber and become

a part of something reallyworthwhile. Then, come talkto us and see exactly what wecan do to help you and yourbusiness, as well as to allowyourself to find a niche for youto become a vital part of thebusiness community. Rightnow, I need chamber volun-teers to help with fundraisingevents, and to donate theirtime and expertise withfinances and legislative issues.Get involved.

QWhat’s the next excit-ing thing we should look

for from the EncinitasChamber of Commerce?

AWe are ever so close torevealing our new brand-

ing. Within a few weeks youwill see a new graphic appear-ance for the chamber, includ-ing a dynamite Web site. Withthe help of two local business-es, Nexus Design + Marketingand The Media Collective, wehave created a forward-look-ing and functioning site thatwas built exclusively to bemember advertising friendly.Start the new year right andsign on and get results quickly.

To contact the EncinitasChamber of Commerce, visitwww.encinitaschmaber.comor call (760) 753-6041.

ENCINITAS FIRST • DECEMBER 2009 11

MARY PURVIANCESenior Vice President/Manager

welcomes to the Encinitas Banking Center

JOAN FAUSTVice President/Assistant Manager

Visit them both todayat our

ENCINITASRegional Banking Center

www.SanDiegoTrust.com

Encinitas Regional Banking Center781 Garden View Court, Ste. 100

Encinitas, CA 92024Phone 760-479-4340 Fax: 760-479-4341

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San Diego, CA 92103Phone: 619-525-1700

Fax: 619-525-1705

Corporate Headquarters2550 Fifth Avenue, Suite 1010

San Diego, CA 92103Phone 619-230-6521Fax: 619-230-6520

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CARLSBAD — For theholiday season, chefs ofBazaar del Mundo’s Casa deBandini restaurant have cre-ated turkey mole tamales, aspecial entree available nowthrough New Year’s Eve to cel-ebrate the holiday seasonSouth-of-the-Border style.

The restaurants will fea-ture piping hot turkey moletamales, a favorite staple atChristmas and New Year’s cel-ebrations in Mexico. This cul-tural treat features two freshly

steamed, hand-madetamales stuffed with turkey,raisins, apples and nuts,served with a rich mole sauceand accompanied by blackbeans for $12.95.

During the holiday sea-son, the restaurants also offera spirited ambiance, with liveentertainment and uniquelyfestive décor hand-picked byDiane Powers.

Casa de Bandini is nowopen at The Forum inCarlsbad. Using the freshest

ingredients and a multitudeof sauces to make the unfor-gettable authentic regionalcuisine, Casa de Bandini’smenu showcases pastfavorites as well as innovativenew entrees, celebratedseafood dishes and severalhealthy choice options (withcalorie and nutritional infor-mation), a children’s menuand, of course, the samefrothy, frosty, giant margaritasthat have become a staple ateach of Powers’ restaurants —

Casa de Pico in La Mesa andCasa Guadalajara in OldTown.

For more informationabout catering or privateand/or group reservationscall (760) 634-3443 or visitwww.casadebandini.com.Casa de Bandini will be opendaily Monday throughThursday, 11 a.m. to 10 p.m.;Saturday, 10 a.m. to 11 p.m.;Sunday 10 a.m. to 10 p.m. andis located at 1901 CalleBarcelona in Carlsbad.

Casa has traditional turkey mole tamales

CEOcontinued from 1

Page 11: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 200912

ISM has posted an increaseevery month this yearexcept for September. Theemployment index of theISM jumped 6.9 points to53.1 in October, the firsttime since July 2008 that theemployment index is abovethe expansionary thresholdof 50. Looking ahead, man-ufacturing activity shouldcontinue to grow as a recov-ery begins to take hold and

as businesses rebuilddepleted inventories.

Pending Home Sales The index for pending

home sales increased 6.1percent, or 6.2 points, inSeptember to 110.1, afterrising 6.2 points in August.September was the eighthconsecutive month ofimprovement, and theindex is now at its highestlevel since February 2007.Moreover, the index is 21.2percent above its

September 2008 level.September’s increaseappears to coincide withgrowing affordability, lowinterest rates, and the fed-eral tax credit available tofirst-time home buyers.However, a sour labor mar-ket and restricted creditcontinue to discouragesome prospective buyersfrom entering the housingmarket. Pending homesales should continue torecover over the comingmonths.

Reportcontinued from 4

ENCINITAS — SRFBooks & Gifts is the retailoutlet for the Self-Realization Fellowship’sbooks and recordings, as

well as fine quality arts,crafts and musical instru-ments from India.

SRF Books & Gifts firstopened in 1998 and movedto its present location in July2008.

The underlying theme ofSRF Books & Gifts is to offera venue to showcase a widevariety of India’s finest and

most distinctive arts, crafts,clothing and musical instru-ments, as well as books andrecordings by ParamahansaYogananda and his monas-

tic disciples.SRF Books & Gifts joined

the Encinitas Chamber ofCommerce to support thecommunity and local busi-nesses.

SRF’s retreat, hermitageand meditation gardens(open six days a week to thepublic) attract visitors fromall over the world who also

enjoy their unique selectionof museum-quality mer-chandise and books andrecordings at the SRF Books& Gifts store. In turn, thesevisitors also support manylocal businesses.

The Self-RealizationFellowship has a long histo-ry in Encinitas. FounderParamahansa Yoganandawas particularly drawn tothe tranquil beauty of thebluffs and often visitedEncinitas prior to establish-ing the hermitage andretreat center in the 1930s.

As a retreat center andspiritual sanctuary inEncinitas, those at SRF have

Standing in front of the Christian Science Society Reading Room are Beth Strasser, AmyEdwards, Dawn Tarrud and son Aaron Tarrud, Debby Davis, Sandra Smith, ConnieHuenneke, Jean Harrington(sitting down), Riti Di Angeli, Sondra Steindorf, John Swope,Laura Wright, Helen Mahoney, Mark Patterson and in front kneeling is Summer Wright.Courtesy photo

Spiritual books, fine arts andmore at SRF Books & Gifts

ENCINITAS — TheChristian Science SocietyReading Room is full ofthousands of documentedhealings, some diagnosedby the medical profession asincurable.

The Christian ScienceSociety says that cancer,mental illness, flu, diabetes,back and hip pain and more— are all healed by whatthey offer. This method is adivine Science that you canhear about through theirmagazines, Internet chats,lectures, podcasts, CDs, etc.

The Christian ScienceSociety Reading Room is“here to celebrate anddemonstrate the uncondi-tional love of God. ChristJesus said: ‘A new commandI give you: Love one another.As I have loved you, so youmust love one another.’(John 13:34). We are here tolive and practice that, asbest we can,” BoardMember Mark Pattersonsaid.

The Christian ScienceSociety Reading Roombegan in 1932 moved up toBalour Drive in the 1970sbehind the fire station, and

to 2nd Street late 2008.“We offer what we have

proven to be the Truth ofbeing, a knowledge of whichbrings a positive change inlife,” Librarian StephanieWright said. “We are nothere to convert anyone. Youcan explore, test and learnabout our teaching withoutcharge. We do have mer-chandise for sale but we alsoloan items, and offer plentyof free information.”

The Christian Science

Society Reading Roomjoined the EncinitasChamber of Commerce tobe a part of the communityand to help support the city.They say they bring toEncinitas “the knowledge ofspiritual healing.”

“Encinitas is a gem,”said Stephanie, who worksat the Christian ScienceSociety Reading Room withher son Summer. “It’s full ofjoy, fearlessness, confidenceand curious thought. Its

people are open to freshideas and kind to one anoth-er. We at the ChristianScience Society love thebeauty of the beach andhills, and its gorgeous sun-sets and quiet dawns. Welove the weather, food, andto play and work in the love-ly air.”

“We would like the com-munity to know that trulyChristian Science is ademonstrable Science thatcan bring healing to any

condition,” Stephanie said.“The healing is not magic itis systematic. There are prac-titioners and teachers avail-able to call upon for help ifone so desires. There is noproselytizing with its stu-dents, just support and love.”

The Christian ScienceSociety Reading Room islocated at 514 2nd St. inEncinitas.

They are open from 10

Christian Science SocietyReading Room filled with info

ENCINITAS — BarracudaGrill is a new restaurant serv-ing California French cuisinewith a Moroccan flair.

The restaurant opened inOctober 2009.

Owner and Chef Mo Hanitrained in Europe and hisfamily background isMoroccan, and his foodappears to be a flavorfulblend of the two influences.

Hani has previously hadtwo successful restaurants inToronto, and his first venturein San Diego is proving to behis third-time charm.

“Incredible food pairedwith a wide array of winepairings at an affordableprice,” is how the teamdescribes their cuisine.

All of the fish served atBarracuda is wild and all ofthe beef is grass-fed. TheMoroccan spices are used inseveral of the more popularitems including the lambshank and the Muscovyduck. Another popularoption is the vegetarian-stylemushroom risotto. Entreesare reasonably priced, mostof them falling in the $15 to$20 range.

The crew at Barracudapride themselves on theirfresh, healthy approach tofood that is extremely flavor-ful. This means there is no

need to sacrifice flavor to geta health-conscious meal.

Ask the team that servesup the tasty fare what thebest part about having a

business in Encinitas is, andthey’ll tell you it’s the greatclientele.

Barracuda Grill joined theEncinitas Chamber of

Commerce for exposure andto help promote itself withinthe community.

Among the Barracudastaff’s favorite things to do inEncinitas are go to the beach,shop, and of course, dine.

Barracuda GrillRestaurant is located at 641 S.Coast Hwy. 101 in Encinitas.They are open from 3 p.m. to10:30 p.m. daily for dinner.

Call (760) 230-1464 orvisit www.barracudagrillrestaurant.com for moreinformation.

A warm, friendly restaurantthat offers great service

Barracuda Grill recently opened in Encinitas and serves aflavorful combination of European and Moroccan-influ-enced fare. Courtesy photo

❚ see Books on 13

❚ see Christian on 13

Page 12: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 2009 13

doctor visits and prescriptiondrugs.

“Every year I just saw it goup and up and up, like 18 to20 percent, and every year wedid what everyone does —we tried to figure out ways toget the cost of the plandown,” Smith said.

Finally, Smith’s firmdecided to drop its grouphealth insurance plan infavor of a $125 per monthstipend that each employeecan put toward an individualinsurance policy. Smith wassurprised to discover thatinsurers wouldn’t sell him anindividual plan because of adiagnosis of psoriatic arthri-tis. So he now pays about$425 a month for a $5,000deductible policy throughTexas’ high risk insurancepool.

About three-fourths ofstates allow insurers to varytheir standard rates by demo-graphics such as age andgender, geography, industryand the cumulative healthstatus of the people coveredin the group. A small businesswith more older workers orwomen of childbearing age is

likely to pay more than onecomposed mainly of youngmales. Employees with pre-existing health conditions oran unexpected big medicalexpense also drive up premi-ums for a small group, mak-ing it hard for small businessowners to plan for theirhealth care costs from year toyear.

Classic Travel Tours &Tanning in Jefferson City,Mo., sought to provide healthinsurance when one of itsfewer than a half-dozenemployees developed breastcancer, said owner Linda Bax.But there weren’t enoughother employees wanting topurchase a policy for thecompany to be able to affordit. Eventually, the employeewith cancer quit.

“We’ve had some greatemployees who have had toleave” for other jobs, Bax said.“Even though they took a cutin pay to go someplace else ...it provided them the benefitsthey needed.”

Proposals in Congresswould prohibit the insuranceindustry from adjusting ratesbased on the health ofemployees, though somevariation for age would stillbe allowed. Small businesses

also could more easily shopfor policies through a newhealth insurance exchange.

Both the House andSenate versions would offertemporary tax credits to off-set a portion of the healthinsurance costs for business-es with fewer than 25employees and averagewages of less than $40,000.

Those provisions couldmake health insurance moreaffordable for small business-es currently priced out of themarket. But others not nowoffering health insurancecould find themselves forcedto do so.

Legislation passed by theHouse would impose a taxpenalty on businesses withpayrolls of more than$500,000 that don’t offerhealth insurance or fail to payat least 72.5 percent of thepremium costs for a healthplan with federally mandatedbenefits.

The National Federationof Independent Businessestimates that payroll thresh-old would get triggered forbusinesses with about 17employees. The group liststhe mandate to offer insur-ance and the correspondingtax penalty as its top two rea-

sons for opposing the legisla-tion.

“It’s a roadblock to jobgrowth,” said NFIB tax coun-sel Bill Rys. For a businessnear that payroll threshold,“the cost of adding one ortwo workers isn’t just the costof hiring the employee, it’sthe cost of complying withthe mandate.”

Ashley Ascott, whose 12-person brokerage firm sellscommercial, home and carinsurance, says herMorrisville, N.C., companyfaces the same financial pres-sures her customers are fac-ing. She’s laid off one employ-ee, cut another to part-timeand has two people workingfour-day weeks.

Yet her insurance compa-ny still is struggling to provideits workers health coverage.

Last year, the companypaid 60 percent of the healthinsurance premiums. Thisyear, Ascott switched to a flat$100 monthly contribution,amounting to about 40 per-cent of the cost for an indi-vidual plan and less for fami-ly coverage.

“We still need to provideit, but we just couldn’t keeppaying the 60 percent,” shesaid.

Healthcontinued from 4

considered “fast-casual,”but they like to take it a fewsteps further by using high-quality ingredients in awell-thought-out menu totruly round out the diningexperience in cohesionwith their brand. They offereverything from freshlybaked bread to a showcasefull of desserts and savory

entrees for breakfast, lunchand dinner.

They also offer some ofthe highest quality cateringfor businesses and smallsocial events.

Their Encinitas locationwas the first of the 15 cafes.They always have, and willcontinue to bring, anaffordable French Café din-ing experience with qualityingredients and friendlycustomer service.

The team atChampagne French Bakeryenjoys a variety ofEncinitas activities, butthey all agree their favoritething to do is play in thesun!

Champagne FrenchBakery is tucked away inthe Rancho Santa Fe Plaza(off Rancho Santa Fe Road)just around the corner ofthe Harvest Ranch Market.They also offer catering for

businesses and smallevents such as birthdayand holiday parties.

Champagne FrenchBakery is open Mondaythrough Friday from 6:30a.m. to 7 p.m. and Saturdayand Sunday from 7 a.m. to 7p.m. They are located at 162S. Rancho Santa Fe Road,Suite E-10 in Encinitas. Call(760) 944-9446 or visitchampagnebakery.com formore information.

Bakerycontinued from 10

to [email protected]’s free and it’s a good wayto begin to get informed.

Jim Barnhart can becontacted directly at (760)942-7677 or by e-mail [email protected] James College Grouphas a Web site at ajcollege-

group.com. The Barnharts have

lived in Encinitas since1985.

Their daughter, Molly,graduated from La CostaCanyon High School andfrom Scripps College inClaremont, CA. She is cur-rently earning her master’sdegree in Speech Therapyin Sydney, Australia.

Collegecontinued from 10

436-8533 or [email protected] contact Jim Gilliam,gallery curator, at (760) 633-2746 or [email protected].

The Civic Center ArtGallery, located in the lobby

of Encinitas City Hall, isopen to the public Mondaythrough Friday, 7 a.m. to 6p.m. City Hall is closed everyother Friday. For more infor-mation, call (760) 633-2600.

The Civic Art Program isan initiative of theCommission for the Arts.For info on the exhibit, visitwww.encinitaslive.com.

Watercontinued from 10

businesses.When asked what they

bring to Encinitas, Grantonsaid, “Upscale business ataffordable prices.”

The best part about hav-ing a business in Encinitas?“Getting to know the localpeople.”

Granton’s favorite thingsto do in Encinitas are shop,eat and walk along the ocean.

Repeat Boutique offersincredible items at incredi-ble prices. Their motto is,“Dress extraordinary for thecost of ordinary.”

They are located at 390N. El Camino Rea in LittleOaks Plaza in Encinitas.They are open from 10 a.m.to 6 p.m. Monday throughSaturday.

Call (760) 633-1058 or e-mail [email protected] for moreinformation.

Pricescontinued from 10

the opportunity to meetmany visitors from aroundthe world and share theirexperiences of the stunningnatural beauty that the cityhas to offer.

SRF Books & Gifts is anexpression of one of SRF’smain goals — to advocatespiritual and cultural under-standing between East andWest and the exchange oftheir finest distinctive fea-

tures. The gift shop alsoserves to support the manyhighly skilled artisans inIndia so that their valuableart forms are sustained forfuture generations.

SRF Books & Gifts islocated at 1150 S. CoastHighway 101 at K Street inEncinitas. The meditationgardens are adjacent at 215K. Street.

They are open Tuesdaysthrough Sundays from 10a.m. to 5 p.m. Call (760) 753-5353 for more information.

Bookscontinued from 12

OPEN FORBUSINESSThe Cardiff 101 Chamber ofCommerce held a ribbon-cutting Nov.10 to launch Cardiff SeasideChiropractic Wellness Center. Cuttingthe ribbon, from left, were Encinitas City Councilwoman TeresaBarth, chiropractors RichardCarpenter, Lindsey Morin and DanaBarre, with Encinitas Mayor MaggieHoulihan. Courtesy photo

GIVING BACK ENCINITAS — Jamroc 101 donat-

ed money to Paul Ecke Central and TheEncinitas Educational Foundation aspart of a two-day fundraiser held at thelocal Jamaican grill. Owners Tina andDavid DaCosta gave back 15 percent ofproceeds from meals served to PaulEcke Central families on Oct. 13 andOct. 14. Local musician Lee Coulterdonated his time and talent on bothnights. A total of $182.41 was raisedover the course of the two nights.

Right, Kirra, Anna, Ian and EdenMcColl enjoy a meal at Jamroc 101while supporting Paul Ecke Central.Courtesy photo

a.m. to 6 p.m. Tuesdaythrough Saturday.

They also hold meetingsthree times a week whereanyone can come to learn

more, meet like-mindedindividuals, and enjoy fel-lowship.

For more information,call (760) 753-4545 or visitchristianscience92024.comfor more information.

Christiancontinued from 12

patient,” she said.Advanced Hearing Care

is located at 345 SaxonyRoad, Suite 104, in theSaxony Medical Buildingacross from the EncinitasYMCA. They are open from 9a.m. to 5 p.m. Monday

through Friday and eveningsand weekends upon request.

Visit www.advancedhearingsd.com for moreabout Advanced HearingCare and its services. The sitealso has a comprehensiveFrequently Asked Questionssection and list or services.Call (760) 635-1520 fordetails.

Hearingcontinued from 7

feature a children’s menu,healthy options and theirfamous giant, frosty margar-itas.

Casa de Bandini joined

the Encinitas Chamber ofCommerce because as a newbusiness in the area, theywanted to connect with thelocal residents, businessesand visitors via the cham-ber’s marketing, networkingand online opportunities.

Bandinicontinued from 7

The Encinitas Chamber of Commerce, it just works!

Page 13: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 200914

ENCINITAS — Above, thousands of vis-itors crowd Highway 101 in downtownEncinitas for the Fall Festival Street Fair.Left, San Diego resident Arlyn Ruddy enjoysher seat in the sun while waiting for cus-tomers to come to her booth. On right, topto bottom: Vista resident Tristan Mensing;Encinitas resident Denny Maley and hispup, Maggie Rose; and Encinitas residentYael Gmach (right) gets ready to enjoy herchicken pesto crepe made by Napa chefChay Woerz (left).

Photos by Daniel Knighton

FALL FEST

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ENCINITAS FIRST • DECEMBER 2009 15

Dec. 17The San Dieguito Acad-

emy Winter Concert will beheld at 7 p.m. Dec. 17 at theSan Dieguito AcademyGym. Visit http://sdamusic.org for more infor-mation.

Dec. 18

A Senior Dance with theBilly Harper Band will takeplace at 2 p.m. Dec. 18 atthe Encinitas Community& Senior Center. Visitwww.encinitasrecreg.comfor more information.

Dec. 20The film “Herskovits at

the Heart of Blackness” willbe shown at 2 p.m. Dec. 20at the Encinitas Library.

Visit www.newsreel.org formore information.

Through Dec. 31An exhibit, “Unzipped,

Artists in 92024 and 92007”will be displayed throughDec. 31 at the Eric PhlegerGallery, 828 N. Coast Hwy101, Encinitas. Visitwww.ericphlegergallery.com for more information.

Calendarcontinued from 2

profession.Dr. Rosa Optometry

joined the EncinitasChamber of Commerce tosupport the local communi-ty.

What can they bring toEncinitas? “A sense of joyfulservice and a sincere desireto treat every patient with

kindness and professional-ism,” according to Kay Rosa.

“The small-town atmos-phere, being close to thebeach, the sense of commu-nity and the people!” are justa few of the best parts ofhaving a business inEncinitas, according to KayRosa. Some activities Dr.Rosa and his team enjoy inEncinitas are surfing anddining.

‘People will be happierfor having seen us and hap-pier seeing the world moreclearly,” Kay Rosa said.

Dr. Rosa Optometry islocated at 282 N. El CaminoReal, #F, next door to HomeGoods. They are open from9 a.m. to 5 p.m. Mondaythrough Friday. For moreinformation, call (760) 634-1957 or visit www.drrosaoptometry.com.

Rosacontinued from 5

from 1 to 4 p.m. Dec. 13 atEncinitas Library, 540

Cornish Drive. The Encinitas Library is

open Monday throughThursday from 9:30 a.m. to8 p.m.; Friday and

Saturday, 9:30 a.m. to 5p.m. and Sunday 1 to 5p.m.

For more information,call (760) 753-7376.

Artistscontinued from 2

your brand, there should becreative chemistry to ensurethat they can share your pas-sion. Also make sure they areopen to taking art direction.I’ve worked with enoughprima donna designers whodo not realize they are beingemployed to take directionand that you as the businessowner always has the finalword. They need to be coolwith that. I’m not saying notto be open to ideas, I alwaysencourage designers to comeup with something better,but you have the final wordand they need to accept that.

So you probably alreadyhave a logo but I encourageyou to step back and takeanother look at it. Does itreally represent your brand?It is your identity across allmediums and in some casesit’s worth it to start out fresh.Even the big brands do it asUnion Bank did recently.

It is amazing to me how

many businesses still think oftheir Web site as an after-thought.

Besides your logo andphysical location, your Website is your business and youneed to invest in ensuringthat it is aesthetically pleas-ing, clean, functional, easy-to-navigate, designed foroptimal organic searchengine optimization, andmost of all, reflective of yourbrand. It’s always a bonuswhen your designer canbuild a site also, but at thevery least make sure they canwork with someone who canbuild a site. There are DIYtemplate Web sites available,and they are getting better soexplore that option also.Often times it’s a mix of atemplate and your originaldesign that works just fine. It’salways nice to be able to haveself-editing capabilities toavoid charges every time youwant to make a simple con-tent change. If you sell yourproduct or service from yoursite, there are plenty of ready

made back-end, databasedriven stores that are easy tomanage as well. Check outwhat your competition isdoing with their websites andmake an effort to have yoursstand out.

Finally, I have one last tipto leave you with. Exploretrade options with your cre-ative resources. Given mypassion for food, I alwayshave a couple of restaurantsthat I charge a minimalamount to and make up thebalance in food trade. Itworks out well for allinvolved. If you have a prod-uct or service that is con-ducive to trade, throw that onthe table when you negotiateyour arrangement.

Lick the Marketing Plate islooking for interestingbusiness owners to inter-view for upcoming issues.Suggestions are welcomeby calling me at (760) 753-8663 or [email protected] .

Marketingcontinued from 6

in-between. With that, I giveyou the Lick the PlateEncinitas top 20.

Savory consistentlydelights. Firefly Grill & WineBar and their ever-changingtasting menu. Third Cornerfor the steak frites and fullmenu till 1 a.m. Q’ero for anoverall experience and thequail appetizer. Raul’sShack for great soup on thecheap. La Especial Norte forthe best soup around. BullTaco for its innovative streettacos and deep fried catfish.Yu Me Ya Sake House forUdon noodle ecstasy.Trattoria i Trulli because it’sthe best in an overcrowdedItalian restaurant town andDaniela rocks. Juanita’sbecause it’s the best latenight budget chow downaround and they have donesomething different andamazing with their fish

tacos. Vigilucci's Pizzeria forthe egg and asparagus pizza.Ogata for budget-mindedsushi. Brett’s BBQ satisfiesmy regular BBQ jones.Pannikin quiche and piesrock my am world on a reg-ular basis. Calypso Café sim-ply because it’s just such acool vibe and their dedica-tion to live music.

Annel & Drew’s Kitchenat the Leucadia Farmer’sMarket for the best Cubansandwich in town. EastCoast Pizza in Cardiff serv-ing a righteous slice o’ pie.Kim’s Vietnamese out ofpure authentic goodness.Mozy Café for a dose offunky Leucadia healthiness.And finally, simply becauseit’s such a random combina-tion that makes me chuckleevery time I pass it by,Chinatown Chinese andItalian. First of all, I want toknow who is ordering Italianfood at a Chinese restaurantgiven all the choices for

Italian food in Encinitas? Tobe fair, I will admit I orderChinese there occasionallyand it is perfectly satisfyingand a much better optionthan driving over the hill tothe generic Pei Wei. But hey,it’s complete randomnesslike this that puts the “fun”in funky Leucadia.

With that, this list couldchange by the time this arti-cle goes to print, but fornow, that’s what I’m feelingabout the culinary scene inEncinitas. It’s a good thingbeing a surfer/foodie livingin Encinitas right now and Ionly see that getting better.Now if we can support a livetheater group we will be onto something truly well-rounded.

David Boylan is the founderof Artichoke Creative,anEncinitas based integratedmarketing agency.He can bereached at [email protected].

Lickcontinued from 3

with someone you don’tknow.

You are not aloneRemember that you are

not alone. Seacrest offersactivities that attract peo-ple out of their apartmentsand into communal activi-

ties. During the holidays,staff makes sure every resi-dent is doing well anddoing as much as they canand wish to do.

One great resource foreveryone to dial into is 2-1-1, which provides free, 24-hour access to communityresources.

Whether you’re lookingfor a volunteer opportunity

or advice on depression, aspecialist is there to help.You can also conduct self-service research atwww.211sandiego.org.

Here’s one final recom-mendation.

Simply telling someone“Happy Holidays!” can puta smile on their face, andon yours.

Happy Holidays!

Holidaycontinued from 7

players, performing on thismodern set of instruments.

“Essentially these areone giant violin, playingacross the entire seven andone half octave range ofhuman hearing,” McNalleysaid.

“It is no accident thatthis set of modern instru-ments has made big wavesin the string building world.Imagine if someone cameto you and told you thatthey had a better instru-ment than the Stradivariusthat you play on?”

That is exactly whatCarleen did, back in the1960’s when she unveiledher new set of instruments.After a performance of theBudapest String Quartet, allof whom performed on theStradivari instrumentsowned by the WhittallCollection, she approachedone of their players and toldhim she had an instrumentthat sounded as good if not better than hisStrad.

Mischa Schneider, thecellist, was intrigued withthis housewife fromMontclair, N.J., and the nextday visited her home and

played the baritone violin(cello size) that she built.

He was so enthralledwith its sound that he bor-rowed it to perform his verynext quartet concert,declaring its sound “mag-nifico.”

As artistic director of theHutchins Consort,McNalley recognized theintegral role that his ensem-ble would likely play inassuring the future for thisextraordinary set of “vio-lins.”

Now on their 10thanniversary, HutchinsConsort is poised to moveforward a core vision whichincludes a diverse array ofeducational and perform-ance opportunities withthese instruments, whichwill assure their prolifera-tion around the globe in the coming months andyears.

In October 2009, theHutchins Consort completedthe merger with CarleenHutchins’ organization, theNew Violin FamilyAssociation (www.nvfa. org).

Included in this projecthas been the relocation ofher enormous archive toEncinitas, where it is cur-rently being evaluated.

Soon a big portion of

this archive will be con-veyed to StanfordUniversity, where it will bepermanently preserved anddigitalized, so that it is avail-able to future scientists,luthiers and students ofstring acoustics.

“It is a very exciting timefor the Hutchins Consort,and we would like to invitethe Encinitas community tojoin us as we embark uponthis new chapter of our his-tory and embrace the fullpreservation of the legacy ofCarleen Hutchins,”McNalley said.

The group performs amonthly Free FamilyConcert Series at theEncinitas Public Library, onthe second Saturday ofevery month at 10 a.m. fromOctober to June. Their nextperformance is Dec. 12 andit is titled “Winter Poem.”

They also perform a reg-ular series at theNeurosciences Institute inLa Jolla, and their next per-formance there will be Jan.15, and is titled “A Night inVienna,” featuring localclassical soprano CamilaArnold in an all-Vienneseprogram sure to please. Formore information, visit www.hutchinsconsort.org.

Ensemblecontinued from 1 Encinitas Orchids opens

a new showroomENCINITAS — Encinitas Orchids, the premier orchid arrangement, orchid gift

and plant shop, is opening a showroom at 450 Avenida de las Rosas near Sante FeDrive and El Camino Real.

Showroom hours are Monday, Wednesday and Friday from 3 to 6 p.m., Tuesdayand Thursday from 8 to 11 a.m. Call (760) 533-0991?or e-mail l [email protected] for more information or appointment.

Page 15: Encinitas First, December 2009_web

ENCINITAS FIRST • DECEMBER 200916

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