Enterprise Service Bus

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Enterprise Service Bus. Enterprise Backbone for an Event-Driven Service Oriented Architecture. Dave Chappell Vice President & Chief Technology Evangelist chappell@sonicsoftware.com. Emergence of ESB Category. Industry Disruption. Emergence of ESB Category. Emergence of ESB Category. - PowerPoint PPT Presentation

Text of Enterprise Service Bus

  • Enterprise Service BusEnterprise Backbone for an Event-Driven Service Oriented ArchitectureDave ChappellVice President & Chief Technology Evangelistchappell@sonicsoftware.com

    * 2004 Sonic Software Corporation

    Emergence of ESB CategoryIndustry Disruption

    * 2004 Sonic Software Corporation

    Emergence of ESB Category

    * 2004 Sonic Software Corporation

    Emergence of ESB Category

    * 2004 Sonic Software Corporation

    Enterprise Service Bus (ESB)Distributed Services ArchitectureFlexible foundation for enterprise SOALoosely-coupled, event-driven architectureDeployment, management and monitoring of entire services networkSupports dynamic configuration and re-deploymentConfiguration-driven intelligent communications layerReliable and secure interactions across the extended enterpriseFlexible interaction models: messaging, intelligent routing, orchestrationSupports XML as a native data typeTransformation of business data between applications

    Enterprise SOA Integration Platform

    * 2004 Sonic Software Corporation

    Enterprise Service BusJ2EE ApplicationWeb ServicePartner SystemPackaged Application.NET ApplicationSOAP /C++ / C#

    * 2004 Sonic Software Corporation

    SOA, Routing, and TransformationContent Based RoutingCustom ServiceWeb ServiceXSLTTransformationLegacy System or Packaged AppServiceContainersEvent-Driven Services Network

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    * 2004 Sonic Software Corporation

    Standards-based Enterprise Messaging

    * 2004 Sonic Software Corporation

    ESB Globally Distributed Service GridSFA

    AppServerAdapterSCMAdapterOrder EntryFinanceSCMAdapterCRMTracking ServiceAdapterIntegration BrokerAppServer

    CRM

    * 2004 Sonic Software Corporation

    Delivering Business Value:ABNA

    * 2004 Sonic Software Corporation

    Delivering Business Value: TelecommunicationsBenefits:Improved customer service and retentionCost-effective regulatory complianceStandards-based CLEC customer information accessFlexible platform for future integration14 major ESB projects underwayIntegrated provisioning, billing, customer care (OSS) for 20+ million wireless customers over 57 million access lines

    * 2004 Sonic Software Corporation

    Delivering Business Value: National Retail Video ChainBenefits:Cost-effective connection with home officeImproved visibility of retail inventory and ability to search proximate inventoriesCentralized configuration and management of in-store systemsAccurate and timely reporting of inventory and sales reportsImproved inventory management and expanded multi-channel operations for 1800+ stores

    * 2004 Sonic Software Corporation

    Proflowers.comBenefits:Reduced time that products stay in the supply chain from 12 to 4 days Schedules fresh-cut flowers to be shipped from distribution center day before the flowers are scheduled to arriveEvaluation in Summer 2003, ESB implementation by November 2003Implemented transaction system to link e-commerce platform with supply chain

    Purpose/Message: Analysts endorse the ESB.

    Sally Hudson from IDC describes ESB as a Disruptive Technology for Software Infrastructure Solutions

    Provide customers with a single view of accounts, account activity and the company

    Need to address regulatory issues (and fines) in providing customer info to competitive local exchange carriers (CLECs)

    Enhance scalability of systems to support business growth and high QoS

    Improve retail inventory visibilityMove to end-of-day reporting from 2 to 5 day batch processingMinimize out-of-stock rentalsAllowing dynamic replenishment of stock (overnight videos from home office or reallocate from other stores)Support new business initiatives In-store purchase/sale/trade of video gamesEnhance customer experience @ POSUpsell/cross-sell opportunities Implement an integration framework that allows simple; seamless addition of 1200 new stores