ExpertSender Multichannel Messaging Hub v1.2 · Whether you’re building awareness or driving retention through highly personalized messages, behavioral messaging lets you create

Customer-centric messaging that boosts your revenue Multichannel Messaging Hub

Consumers have never had as many choices as they do today

Business leaders are scrambling to adjust to a world few imagined possible just a year ago. The myth of a borderless world has come crashing down.

- Pankaj Ghemawat

It’s 7x more expensive to acquire a new customer than to keep an existing one.

This means that it’s more important than ever to keep your existing customers happy.

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How do you keep your customers happy?

We’ve entered an era where we have more customer data than we’ve ever had before.

By 2020, 1.7 megabytes of data will be created every second, for each person on earth. Smart businesses will leverage the colossal amounts of data available to create engaging customer experiences that keep their customers happy.


Create a customer experience your customers will love

Your customer’s behavioral data will give you the quantitative insights to create a complete customer profile. Give them a unified multichannel customer experience across the different stages of their customer journey.

Keep the experience consistent and your customers happy!

Whether you’re building awareness or driving retention through highly personalized messages, behavioral messaging lets you create the personalized customer experience that your customers will love you for.

You can keep your customers happy and the experience personal in many ways. Here are just some.



Reward customers for every engagement

Keep your customers excited by rewarding them for every interaction. Encourage more engagement by letting them earn more points and see them turn into brand advocates.

Loyalty Programs Post-sale Relationship Programs

Retention is the new acquisition

Getting and fulfilling your first order is only the first step in your relationship with your customer. 80% of your future profits will come from just 20% of your existing customers.

MK Cafe Fresh increased average shopping cart value by 20% for second purchases in their post-sale relationship program

On average, loyal customers are worth up to 10x as much as their first purchase.


Turn one-time buyers into long-term repeat buyers

Leverage historical transactional data and apply the RFM model to drive up-sells, cross-sales, improve retention, increase profit margins and increase customer loyalty.

Build last-lasting customer relationships

Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns.

Welcome Emails RFM Modeling

Our relationship with ExpertSender has been very profitable for our business and customers. The technology and strategies that we employed have seen some customers improve average open and click rates fourfold. That’s a testament to the powerof ExpertSender’s platform and their sound support.

Richard HipsleyCEO and Founder, 8thFloorAds


8thFloorAds saw a 4x improvement on average opens and clicks in their welcome series emails over other emails


Increase AOV and sales with product recommendations

Deepen engagement with compelling product recommendations generated in real-time. Find the most effective strategy to maximize cross-sell and upsell opportunities.

Product Recommendations Abandoned Shopping Cart Recovery

Win back customers by reducing cart abandonment

Recover lost revenue by targeting customers that abandoned shopping carts across the web, email and mobile channels.

Venezia achieved a 12% conversion rate on abandoned shopping cart clickers.

After implementing the Shopping Cart Abandonment and Product Recommendation modules from ExpertSender’s Web Module, we recovered a substantial number of abandoned carts and grew sales with recommendations in our newsletters.

Przemysław SłabyeCommerce Marketing Director, Venezia.pl


Webform abandoment is costly

A partially completed or abandoned webform means lost revenue. Let customers finish what they started by sending them reminders to complete the incomplete webform and recover more business.

Recover more customers with price drop notifications

Entice customers back to your web-site with notifications about lower product prices after they leave your website and increase sales.

Price Drop Notifications Abandoned Webform Recovery

ExpertSender’s Webform Abandonment module allowed us to recover over a quarter of the clickers from our automated Abandoned Webform Recovery workflow. That means a substantial number of new customers that would have been otherwise lost. We look forward to working with ExpertSender to continue growing our marketing ROI.


Idea Bank achieved a 26% Click-to-Conversion Rate on abandoned webform emails

Michał WęglewiczPerformance Marketing Team Leader, Idea Bank


Give your customers what they want, when they want it

ExpertSender’s Multichannel Messaging Hub gives you the marketing arsenal to generate additional revenue from day go.

Leverage customer data from virtually any data source and send automated messages that convert across the email, SMS, Web channels and more.

Our team of experts will help you implement a wide array of solutions that can be tailored to your specific business needs.


MultichannelMessaging Hub

FacebookAudiences

GoogleCustomer Match

SMS

Mobile Apps

Web Push and Popup

E-mail


Automate email for long-term customer engagement

Automate the customer journey with an easy-to-use drag & drop interface. Create automated conditional communication paths for your subscribers.

Marketing Automation Workflows Behavioral triggers

React to your customer’s behavior

Send hyper-relevant messages throughout the customer journey based on their behavior, such as transactions, conversions, opens, clicks, custom events, and more.

4F generated 4x more conversions with a series of automated marketing campaigns

ExpertSender’s Messaing Hub allowed us to implement a wide range of automated campaigns that significantly outperformed standard newsletters. These campaigns generated fourfold better conversion rates with substantially higher average order values.

Tomasz KoźbiałE-Commerce Director 4F, OTCF S.A.


Leverage your customer data to create personalized customer experiences

Make use transactional, behavioral, and demographical data to create contextually relevant experiences that resonate with your customers.

Give customers a relevant experience with dynamic content

Increase your relevancy with 1-to-1 communications that leverage a subscriber’s behavioral and demographic attributes.

Dynamic content will allow you to customize graphics, messages, offers and help you remain relevant to your customers.


nocowanie.plachieved a unique Click Rate of 11% & Click-to-Conversion Rate of 60% leveraging dynamic code with highly targeted behavior-based emails.

Dynamic Content Personalization


Convert on-site visitorsinto customers

Collect emails, make it easier to discover and buy your products and retain visitors just before they leave your website.

Web Popup Web Push

Generate more web traffic and grow revenue

Send targeted web push notifications that drive subscriber engagement and increase your sales.

More than 29% of users are involved in impulse buying on the web

Existing customers are 50% more likely to purchase new products compared to new customers. When you re-engage them with push notifications, you can redirect them to your website with minimal effort and drive conversions.


Recover customers that are out of reach

Up to 95% of website visitors are anonymous and once they’ve left your website there's no way for you to send them a message.

Anonymous email retargeting allows you to send behavior-based emails to visitors you don’t have in your subscriber database. These are often your most valuable customers - those at the end of your sales funnel!

Advertisers (website owners) can contact anonymous website visitors via publishers (owners of large subscriber lists) from a publisher network. This means that advertisers can contact visitors whose email address they don’t have in their subscriber list via a publisher.

The advertiser and publisher are matched automatically based on price, category and industry.

Advertisers can then send anonymous website visitors a series of CAN-SPAM & GDPR compliant behavior-based messages.

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These messages can include notifications about:

Abandoned shopping carts Abandoned product views Abandoned webforms Lower product prices Items that are low in stock or back in stock Product recommendations based on browsing behavior

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Target anonymous website visitors at the end of the sales funnel!


Advertisers

eCommerce websites who want to reach

anonymous website visitors

Publishers

own large subscriber lists & want to monetize them

Anonymous email retargeting helps

both grow their revenue!

Grow revenue with Anonymous Email Retargeting Technology

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Advertiser benefits Publisher benefits

Communicate with previously unreachable users at the end of their funnel

Additional email revenue stream

Growing international publisher network guarantees increased coverage & ROI

Coverage that’ll continue to grow = opportunity to send more

Improving sender reputationConvert more visitors into brand subscribers

Easy website integration – guarantees high coverage

30-day payout!

No middlemen!More sales with recommendation engine

You do nothing. Just cash your checks!

Broaden your horizon

Working with ExpertSender is easy

ExpertSender’s Multichannel Messaging Hub is used by customers from various industries. Our experts are specialists in providing solutions for the eCommerce, affiliate marketing, media & publishing, travel & hospitality, banking & finance, and automotive industries.

All of whom leverage our hub for their unique and specific business needs.


We work with customers from a number of different industries

Clients appreciate our


Dedicated client service

Forget about annoying ticketing systems and call centers. Talk directly to your dedicated account manager who knows your business.

Professional onboarding

Receive 1-to-1 training from our experts & proactive support that’ll have you setup for sustained success. Leverage the power of our platform for your business needs.

Short implementation time

Our simple setup process will have you up and running quickly and you’ll be sending your first campaigns in 3 working days.

Scalability & reliability

We’ll provide you with the means to scale up your business on a reliable and stable platform.

Free transition support

You’ll be provided with the support for a seamless migration from other ESPs to ExpertSender.

Increased productivity

Leverage dynamic content in your email creative process to save significant time and dramatically improve your productivity.

Partner integrations

Our technology partners among others include ? ?

ExpertSender has many different technology partner integrations that cover eCommerce platforms, advertising management tools, website conversion optimization, web push platforms, creative production and testing tools.

Leverage complementary solutions to get even more from your marketing efforts


Leverage your data to create contextual & highly personalized customer experiences

Create segments and subsegments that accurately reflect your customer base across a broad range of channels.

Use purchase and behavioral data to create contextually relevant and personalized customer experiences.


Advanced customer segmentation lets you find the real value of your segments and customer interactions.

Capture the true value of your data by having ExpertSender serve as your Data Management Platform.

Consolidate your datasets. Pull first, second, and third-party data, that’s both online and offline to create a master level view.


Big ideas with big data

Make use of our API and workflows to integrate with your CRM and other systems to automatically capture behavioral data of subscribers. Move them through the various phases of their customer journey.

Leverage dynamic code in creatives to pull customer data from relational data tables to deliver a truly personalized and contextually relevant customer experience.

Flexibility for demanding users

ExpertSender Data Tables / Relational Database Management System

1st Party Data 2nd Party Data 3rd Party Data

Multichannel Messaging Hub

Data you own and from other channels Purchased 1st Party Data Data purchased from aggregators

Let the numbers help you understandyour customer preferences


Understand customer behavior

Find, test and deliver content that resonates the most. Test 10 different versions of a subject line, from name, content, delivery time with statistically significant results.

Statistically Relevant Split Testing

Gain in-depth insights

Implement actionable strategies that improve marketing campaign and overall program performance, and help you increase sales.

Flexible Reporting

Deliverability for the long-term


Dedicated IP addressesIPv6 implementation (per request)4 layers of authentication (SPF, DKIM, DMARC, TLS/SSL) to ensure a unique sender IDIP warm-up phase monitored by your account managerIntegrated deliverability tools: volume distribution per IP and/or domain family, Send Time Optimization, throttling controlSupport from experienced deliverability specialistsCustom solutions designed specifically for your business

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Proactive reputation and deliverability monitoring

ExpertSender makes use of a series of tools to analyze and monitor message deliverability. This allows us to implement deliverability strategies that ensure your sender reputation stays high and your messages get delivered.

We work on building sustainable long-term deliverability strategies that ensure your messages get delivered years on end. This includes:

Customer Records

Recommendations Generated Daily

Messages Sent Annually

BrandsWorldwide


Completed Workflows

2 billion 500 million 250 000

15+ billion 1000+

Welcome aboard


ExpertSender is a Multichannel Messaging Hub designed to help fast-growing businesses maximize their revenue across the email, SMS, web channels and more.

Our platform is built using Microsoft technology, including Microsoft’s Azure enterprise-grade cloud computing platform.

We send over 15 billion marketing messages each year for over 1000 brands worldwide.

In 2019 we celebrated 10 years of providing marketing solutions for our customers around the world.

Our customers are global. So is our team. We operate worldwide with offices in: Gdynia (HQ), Moscow, Beijing, Barcelona, and São Paulo.

BEIJING

HQ GDYNIA

MOSCOW

BARCELONA

SÃO PAULO

Memberships & certifications


ExpertSender is an active member of several initiatives and organizations that define and promote best practices in email marketing automation.

These include the Email Experience Council, the Email Sender & Provider Coalition and Signal Spam. Together, we educate about the latest trends, advocate ethical marketing practices, connect with thought-leaders across the globe, and lead through engagement.

ExpertSender takes data security seriously and we are ISO 27001 certified. This means we have implemented security controls to protect information in line with the requirements of GDPR.

Reach out to us


Clients that have trusted our expertise

Ready to boost your sales with ExpertSender?

Contact Sales to get startedUS: +1 646 328 3919HQ: +48 58 351 33 [email protected]

ExpertSenderAleja Zwyciestwa 96/9881-451 GdyniaPoland

https://expertsender.com/company/contact-request/?utm_source=ES-Overview&utm_medium=pdf

Documents

ExpertSender Multichannel Messaging Hub v1.2 · Whether you’re building awareness or driving retention through highly personalized messages, behavioral messaging lets you create