Finding success mp6 web_ex

FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance

MARKETING YOURSELF Building Your Brand Publicity: Go Pro or DIY Understanding & Using Analytics

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Michael Brandvold OWNER, MICHAEL BRANDVOLD MARKETING MICHAELBRANDVOLD.COM | @MICHAELSB

Stephanie Christie OWNER, STEPHANIE CHRISTIE MANAGEMENT & PUBLICITY STEPHANIECHRISTIE.COM | @PUBLICISTSTEPH

Featured Panelists

Bram PARTNER INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS

Brian Felsen PRESIDENT, CD BABY CDBABY.COM | @BRIANFELSEN

Dez Dickerson PRESIDENT/CEO, PAVILLION GROUP MICHAELBRANDVOLD.COM | @MICHAELSB


Marketing Yourself

Building Your Brand First steps

Keeping it real & consistent

Developing the right image & style

What you need to get started Logo & URL Look & Feel EPK Press Kit Online Presence


Marketing Yourself

PublicityIt’s all about content

Spend $ On Your Marketing Marketing that costs dollars will most likely help you

more with less effort than free marketing which yields little results while taking up too much time

Know the difference between: Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)


Marketing Yourself

Publicity Publicist responsibilities

How to go DIY

Hiring a pro

Publicity strategies that get asses to the show Radio Interviews In-store performances Gonzo performances Street Teaming Social networking


Marketing Yourself

Analytics Which are the worthy ones

How to understand and leverage them

Services that provide analytics Google Wordpress Facebook Band Metrics BuzzDeck ArtistGrowth Soundout Indiehitmaker (via Soundscan)


Documents

Finding success mp6 web_ex