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FareShare Sussex 2016
City Gate Community Projects
Registered Charity 1093245
Fundraising Information Pack
faresharesussex.org.uk 01273 671 111 // [email protected]
1
Welcome
Thank you for your interest in fundraising for FareShare
Sussex!
Your support is vital to our work fighting food poverty and tackling food
waste in the community. We want to make fundraising fun, easy and
personal to you, so use this information pack to support your fundraising
efforts. You might want some ideas, to use the resources provided or to
learn a bit more about how to get involved.
If there is anything else you need or if you just wanted to have a chat
about an idea, please get in touch with us on 01273 671 111.
Good luck and happy fundraising!
Beth
Fundraising and Communications Manager
Contents
Page 2 About us
Page 3 Where your money goes
Page 4 Where do I start?
Page 5 Dos and Don’ts – the legal bit, Gift Aid it!
Page 6 Fundraising ideas
Page 7-8 Fundraising tips
Page 9 Other ways to support us
Page 10 Contact us/Payment details
Page 11 How to set up an online giving page
Page 12 Page 13
How to write a press release Template sponsorship form
faresharesussex.org.uk 01273 671 111 // [email protected]
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About us
FareShare Sussex is a charity
project with the joint aims of
alleviating food poverty, reducing
food waste and supporting.
volunteers.
The project ensures food is delivered to
organisations that need it most, including
food banks, children’s centres, lunch
clubs and homeless hostels.
Our work enables over 80 community
organisations to provide thousands of
meals and saves around 460 tonnes of
food from going to waste each year.
FareShare Sussex works with vulnerable
and long-term unemployed volunteers
to support their progression through
work experience and accredited
training and provides positive
contribution references.
faresharesussex.org.uk 01273 671 111 // [email protected]
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£50 pays for a
volunteer to gain accredited
food hygiene training.
£10 provides 62
meals, saving 26kg from going to waste.
£1 enables us to distribute up
to £7 worth of food.
Where your money goes
We keep our costs as low as possible and ensure every penny donated goes
towards alleviating poverty, reducing food waste and supporting volunteers.
Case Study – Cooking with Ken at the West Pier Project
After residents expressed an interest in improving their independent living skills,
the West Pier Project homeless hostel started a ‘Cook and Eat’ group back in
2010. The group takes place in the communal kitchen, encouraging users to
socialise and work together to produce a balanced meal.
It’s been a huge success and with the support of FareShare Sussex, it’s been
increased from two to three days a week.
“Thanks to the excellent quality, variety and amount of vegetables available
from FareShare, residents frequently prepare a meal containing four or five
vegetables. Their daily allowance is met in one meal!”
faresharesussex.org.uk 01273 671 111 // [email protected]
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Think of an idea
Decide what you would like to do. Is it an event, a challenge, a collection? Do you want to do it alone or in a group? Choose something you're interested in and get as many people involved as possible.
Speak to us
Get in touch to let us know about what you're planning and how we can help. We can provide resources such as banners, leaflets and stickers. We can also promote your fundraiser in our monthly newsletter and
social media. Depending on availability we may also be able to offer a representative to support at the event.
Plan, plan, plan
This phase will vary depending on what activity you're doing. It may be organising venues and volunteers, tracking down raffle prizes, training for your challenge event, or a mixture of the above. This is also the
time you will want to set up your fundraising page if you are collecting online.
Spread the word
This can be done before, during and after your fundraising activities. Whether online or offline (but ideally both), tell everyone in your social networks about what you are doing, why you are doing it and how they
can support you make your activities a success. See our guide on writing press releases on page 11 to inform the local media.
Enjoy yourself
When it comes to the actual event or activity, make sure you enjoy yourself and get something really positive out of the experience. Happy fundraisers make good fundraisers. Take lots of photos to share
with your networks and ours to encourage others to follow in your footsteps.
Tell us all about it and send in the money
We love knowing how you got on and seeing your fantastic photos so please get in touch with us after your hard work to share your experiences. For details of how to send in money or set up an online
fundraising page, read our how to guide on page 10.
Where do I start?
faresharesussex.org.uk 01273 671 111 // [email protected]
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Dos and Don’ts – the legal bit Charity fundraising is regulated by various laws. As a fundraiser you are working ‘in aid’ of FareShare
Sussex rather than ‘on behalf of’ or ‘representing.’ On any posters or other publications please write ‘in
aid of FareShare Sussex, City Gate Community Projects Registered Charity 1093245’.
Do:
- Obtain all necessary licenses and consents.
- Comply with relevant Institute of Fundraising codes of practice – visit
www.how2fundraise.org.
- Apply a common sense approach to health and safety matters and carry out risk assessments
to identify and mitigate any risks.
- Follow food hygiene procedures and comply with food safety laws if applicable.
- Arrange public liability insurance where necessary.
Don’t:
- Collect in public spaces without obtaining the necessary permits, or on private property
without permission from the owner.
- Organise a raffle, lottery or tombola without understanding and complying with the rules of
conduct – visit www.gamblingcommission.gov.uk.
- Sell alcohol without a licence.
Gift Aid is a great way to make your donations and collections go even further without any extra work involved. As long as you or your sponsor is a UK taxpayer and has paid an amount of Income Tax or Capital Gains Tax at least equal to all charitable donations that tax year, the gift should be eligible for Gift Aid. This means for every donation made, an extra 25% is added by the government. If you give £10, we can actually receive £12.50! This makes a huge difference to our project, and all you need to do is to ask your sponsors that qualify to tick the box on your sponsorship forms along with their full name and home address. Please note: if you are collecting donations online via
JustGiving, Gift Aid is collected through the website.
faresharesussex.org.uk 01273 671 111 // [email protected]
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Friends and Community
Quiz nights
Car boot sales
Dinner parties
Talent nights
Gigs
Collection box distribution
Your idea here!
School and Workplace
Bake off
Dress down (or up) day
Auction of promises
Craft Sale
Team tournaments
Job swap
Your idea here!
Sponsored Challenges
Run a marathon
Cycle challenges
Live below the breadline
Sponsored silence
Shave or wax
Challenge holiday with Discover Adventure
Your idea here!
Fundraising ideas
faresharesussex.org.uk 01273 671 111 // [email protected]
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Tips from our fundraisers
“Using JustGiving makes it easier to set
targets and keep track of donations
without having to carry around loads of
change. We also used Facebook and
Twitter to hassle friends and family which
turned out to be pretty effective.”
James (left), one of the FareShare
MegaRiders who raised over £1000 cycling
the London to Brighton in Sept 2014.
“Choosing an activity related to the charity is
a great way to engage with people and
encourage donations. My monthly Supper Club
brings like-minded people together over good
food talking about important food issues like
hunger and waste – making FareShare the
perfect charity match.”
Mel, founder of non-profit Supper Club ‘Mel’s
Meat-Free Mondays,’ where all proceeds are
donated to food charities.
“Think outside the box, think about the people
who may not yet be aware of charity like
FareShare. Someone might pick up a product,
or a cake, for example, just because they like
it, and raise some money and learn about the
charity without even realising it. So be
creative with your fundraising ideas!”
Katy, freelance illustrator who has designed a
special range of food-themed products and a
community cookbook for FareShare.
faresharesussex.org.uk 01273 671 111 // [email protected]
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Top tips towards sponsorship success!
Get started early and set yourself a challenging but achievable target.
Set up an online sponsorship page at JustGiving.com/FareShareSussex
Act strategically - get in some large donations first to encourage more, and ask after payday!
Use social media to share your page and update on your progress if undertaking a challenge.
Don't rely solely on social media - reach out to people over email, phone & face-to-face and ask them to spread the word. Have an option to donate offline too for those who prefer it.
Tell people what your target would mean for the charity e.g. £500 pays for the distribution of over 3100 meals.
Ask your employer how they can support you - they may have a matching scheme or allow you to advertise on your intranet or have an office collection.
Write a Press Release and send it to your local newspaper, radio station or community website.
Thank your supporters. It goes without saying but when you are in the middle of preparing and fundraising for an event, it can sometimes get forgotten.
Ask again! Don't worry about having to remind people you have already approached. Update them on your progress and say what their support would mean to you and the charity.
Think about gaining support from any clubs or social groups you may belong to - whether this is your pub quiz team, your yoga classmates or your improv troop!
Keep in touch! We want to help you as much as possible so give us a call to discuss how we can support your efforts.
faresharesussex.org.uk 01273 671 111 // [email protected]
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Other ways to support us
Volunteer with us
We are always looking for enthusiastic
people to get involved in the project. We
have a range of roles available from delivery
drivers and assistants to warehouse, admin
and events volunteers. Visit our website for
available opportunities.
Make a donation
The easiest way to make a donation or set up a regular payment is online via JustGiving –
www.justgiving.com/faresharesussex
You can also donate via text by texting FSBH11 £5 to 70070 (add your desired amount)
To donate by cheque or set up a standing order, please get in touch at
[email protected] or call 01273 671 111 for details, or visit our ‘Get Involved’
pages online for more information – www.faresharesussex.org.uk
Spread the word
We need people like you out there in the
community championing the work that
FareShare Sussex are doing to tackle food
poverty and waste. Follow us on Twitter
@faresharebh and Instagram, like us on
Facebook and sign up to our newsletter for
monthly project updates. Help us extend
our support networks by liking, retweeting,
sharing and backing what we are doing,
both on and off line!
faresharesussex.org.uk 01273 671 111 // [email protected]
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Find us
Unit 3-4 Fairway Business Centre, Westergate Road, Brighton, BN2 4JZ
Call us
01273 671 111
Email us
Contact us
Payment details
Online
The easiest way to give us the money you’ve raised or ask for sponsors is
via JustGiving. You can either set up a fundraising page where others can
go to leave donations and comments, or you can make a one-off payment
to pay in money collected.
Visit www.justgiving.com/faresharesussex
Cheque or Bank Transfer
Please make cheques payable to FareShare and send them to our address
above. Get in touch if you would like to pay via bank transfer.
faresharesussex.org.uk 01273 671 111 // [email protected]
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How to… Set up an online fundraising page
1. Go to Justgiving.com and click ‘Get Started.’
2. Log into your JustGiving account. If you haven’t got one yet, click ‘Sign Up’
to create one.
3. Select ‘Start Fundraising’ at the top of the page and search for FareShare
Sussex and select.
4. On the ‘Let us know what you’re doing’ page, select the option that
matches your activities. This may be an organised event like a marathon,
celebrating a personal occasion like a wedding, raising money in
somebody’s memory or taking on your own personal challenge.
5. Choose your JustGiving web address – the link you will use to share with
friends and family to encourage them to donate.
6. Click ‘Create your page.’
7. Click ‘Edit’ on the left hand side to amend your title, target, summary and
story.
8. Choose a page colour theme – select ‘choose a page colour theme,’ pick
your favourite and ‘save changes.’
9. To add photos, click on ‘add photos’ and you’ll see an option to ‘select
photo’, choosing an image from your device, add a caption and press
‘upload photo’ to finish.
10. Under ‘edit this page’ you can ‘add a video’ by pasting the URL of your
YouTube video link, then ‘save.’
Please visit the JustGiving Help section or get in touch if you have any further
difficulties.
faresharesussex.org.uk 01273 671 111 // [email protected]
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How to… write a press release Let the local press know all about your exciting event or activity and why you have decided to
do it by sending round a press release to local newspapers and radio stations. Be sure to use
the information about FareShare Sussex provided in the Fundraising Pack and on our website,
or get in touch if you would like support writing this.
You should keep your story to one page maximum, and write in the third person. Always
include a photograph with your press release, and if you would like any materials or resources
with FareShare branding, just let us know. Be sure to let people know how to support your
activity, whether it is donating to your JustGiving page, coming along to an event, contributing
a prize or volunteering some time.
To find out who to send your press release to, call up your local paper and ask for the news
desk email address. Be sure to include the release in the body of the email rather than as an
attachment.
Template
For immediate release (date) – if the press can use the story straight away
Or
Embargoed for (time/date) – if you want a journalist to use the story from a future date
Headline: Should explain what you are writing about but be snappy and capture interest.
Beginning: Use these first few sentences to capture key information about your activity. Use
who, what where, when, why as a guide to write your story.
Paragraph 2-3: In this first middle section, go into more detail about your activity/event.
Paragraph 4-5: Add a quotation from yourself or somebody else involved. You can also ask
FareShare Sussex for a quote from one of the team.
Paragraph 6: Add any other relevant information and calls to action including how to get
involved.
Photo opportunity: Detail what, where and when, with relevant contact information.
Contact details: Include all contact details including your name, fundraising page, telephone
number, email address and website.
Ends
Notes to editors: Include any other relevant information and acknowledge and caption any
attached images.
faresharesussex.org.uk 01273 671 111 // [email protected]
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Full Name Home Address (only needed for Gift Aided donations) Postcode Amount £
Date Paid
Gift Aid?
Total Donations Received £
Total Gift Aid Donations £
Date Given to FareShare Sussex
FareShare Sussex
Sponsorship Form
Please sponsor me (name) ____________________________________________
to (event/activity)___________________________________________________
in aid of City Gate Community Projects’ FareShare Sussex Project.
If I have ticked the box headed ‘Gift Aid’, I confirm that I am a UK Income or Capital Gains taxpayer. I have read this
statement and want City Gate Community Projects to reclaim tax on the donation detailed below, given on the date
shown. I understand that if I pay less Income Tax/ or Capital Gains tax in the current tax year than the amount of Gift
Aid claimed on all of my donations it is my responsibility to pay any difference. I understand the charity will reclaim
25p of tax on every £1 that I have given.
FareShare Sussex is a charitable project overseen by registered charity City Gate Community Projects, Charity Number 1093245
